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Music Marketing Jobs (NOW HIRING)

Bertelsmann

Sr. Manager, Viral Marketing

Los Angeles, CA · On-site

$75/hr

Now the fourth-largest music company in the world, BMG combines human creativity with cutting-edge ... We're seeking a digitally native Sr. Manager to join our Global Marketing team, operating at the ...

Warner Records

Assistant, Marketing

New York, NY

$43K - $55K/yr

At Warner Music Group, we're a global collective of music makers and music lovers, tech innovators ... Assistant, Marketing (Pop/Dance) A little bit about our team: The Pop/Dance Marketing Team works ...

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How much do music marketing jobs pay per hour?

As of Aug 14, 2026, the average hourly pay for music marketing in the United States is $32.69, according to ZipRecruiter salary data. Most workers in this role earn between $21.63 and $43.27 per hour, depending on experience, location, and employer.

How does a music marketing professional typically collaborate with artists and record labels?

Music Marketing professionals work closely with both artists and record labels to develop and execute promotional strategies. This often involves regular meetings to align on branding, release schedules, and campaign objectives. They coordinate with artists to create engaging content and manage social media presence, while also working with labels to secure media coverage, playlist placements, and partnership opportunities. Effective communication and flexibility are essential, as marketing plans often need to adapt to changes in release timelines or artist availability.

What do you do in music marketing?

Music marketing professionals develop strategies to promote artists, albums, or concerts through various channels such as social media, advertising, and public relations. They analyze audience data, create promotional content, and coordinate campaigns to increase visibility and sales. Skills in digital tools, branding, and communication are essential in this role.

What is the difference between Music Marketing vs Music Promotion?

AspectMusic MarketingMusic Promotion
FocusDeveloping overall strategies to build artist or album brandExecuting specific campaigns to increase visibility and sales
ActivitiesBrand positioning, market research, content planningPress releases, social media campaigns, outreach to media
Required SkillsStrategic planning, branding, analyticsCommunication, social media management, outreach skills
Work EnvironmentMarketing agencies, record labels, artist teamsPromotion agencies, media outlets, digital platforms

Music Marketing involves creating comprehensive strategies to establish and grow an artist's or album's brand, focusing on long-term positioning. Music Promotion concentrates on executing targeted campaigns to boost visibility and sales. While both roles overlap, marketing is broader and strategic, whereas promotion is more tactical and campaign-focused.

What are the key skills and qualifications needed to thrive in music marketing, and why are they important?

To thrive in Music Marketing, you need a strong foundation in marketing principles, audience analysis, and understanding of the music industry, usually supported by a degree in marketing or music business. Proficiency with digital marketing platforms, social media management tools, analytics software, and music distribution systems is essential. Creativity, adaptability, and strong communication skills help you stand out by building authentic connections with audiences and industry partners. These combined skills enable effective promotion, audience growth, and brand development in the fast-evolving music landscape.

What is music marketing?

Music marketing refers to the strategies and activities used to promote artists, bands, and their music to reach wider audiences and drive sales or streams. This can include digital campaigns, social media promotion, partnerships with influencers, playlist placements, live events, and traditional advertising. Music marketing professionals work to build an artist’s brand, connect with fans, and maximize exposure in a competitive industry. Effective music marketing combines creative storytelling with data-driven insights to generate buzz and grow an artist’s career.
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Cities with the most Music Marketing job openings:

What are the most commonly searched types of Music Marketing jobs?

The most popular types of Music Marketing jobs are:

What states have the most Music Marketing jobs?

States with the most job openings for Music Marketing jobs include:

What job categories do people searching Music Marketing jobs look for?

The top searched job categories for Music Marketing jobs are:

Music Marketing jobs near you
Infographic showing various Music Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 87% Full Time, 10% Part Time, and 2% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $67,990 per year, or $32.7 per hour.

Student Worker - Graphic Design for School of Music

Baylor University

Waco, TX • Remote

$10/hr

Part-time

Posted 28 days ago

Baylor University rating

7.7

Company rating: 7.7 out of 10

Based on 18 frontline employees who took The Breakroom Quiz

260th of 618 rated colleges and universities

Job description

Job Title: Student Worker - Graphic Design for School of Music

Job Classification: Business Operations, Student

Department: School of Music

Hiring Manager: Raquel Pena

Contact: raquel_pena@baylor.edu

Work Schedule: ~10 hrs per week, daytime preferred but evenings/weekends are OK. 

Desired Length of Employment: Fall/Ongoing

Pay Rate: $10.00/hour

Job Description:

The School of Music is seeking a student with graphic design experience and passion to support our print, digital and various other creative projects. Responsibilities include designing brochures, print ads, banners, posters, social media graphics, and other assets. Candidates should demonstrate proficiency in the Adobe Creative Suite (with a preference for Adobe Express) and Canva with the ability to create engaging, professional designs while maintaining Baylor School of Music brand standards and managing multiple projects and deadlines.

When submitting your application, please forward an online portfolio/gallery/social media link which highlights some of your recent work to music_marketing@baylor.edu.

Key Responsibilities

  • Create and update social media graphics, digital advertisements, flyers, posters, and other promotional materials using Adobe Express templates and University-approved branding.
  • Assist the School of Music Marketing and Communications team with day-to-day design and content creation needs.
  • Follow established creative direction while contributing original ideas and creative input to marketing projects.
  • Make basic edits to photos and visual assets as needed (photo and video editing experience is a plus but not required).
  • Help maintain a consistent visual identity across School of Music communication channels.
  • Research and share ideas related to emerging social media, design, and marketing trends.
  • Support special marketing and recruitment initiatives, including major School of Music events and performances.
  • Complete assignments accurately and within established deadlines.
  • Work independently on assigned projects while collaborating effectively with staff and fellow student workers.
  • Communicate proactively regarding project status, availability, and any potential scheduling conflicts.
  • Follow University policies, procedures, and branding standards.
  • Maintain regular, dependable attendance and consistent availability throughout the semester.

Employer: Baylor University

Work Location: Remote

Work Address: Remote

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