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Music Label Marketing Jobs (NOW HIRING)

Amazon

Senior Label Relations Manager

Culver City, CA · On-site

... marketing roadmaps. - Maintain music cultural expertise by monitoring industry trends and identifying new opportunities across labels, artists and partnerships. Perks - Medical, Dental, Vision ...

hello82

Artist Promotions Associate

Los Angeles, CA · On-site

$45K - $55K/yr

... marketing strategies, immersive music distribution, and providing unparalleled experiences that resonate with fans worldwide. As an independent music label and distribution arm, hello82 is rapidly ...

Amazon

Senior Label Relations Manager

Culver City, CA · On-site

... marketing roadmaps. - Maintain music cultural expertise by monitoring industry trends and identifying new opportunities across labels, artists and partnerships. Perks - Medical, Dental, Vision ...

Twitch

Senior Label Relations Manager

New York, NY · On-site

$131K - $185K/yr

About the Role As a Senior Label Relations Manager on the Twitch Music team, reporting to the ... marketing roadmaps. * Maintain music cultural expertise by monitoring industry trends and ...

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How much do music label marketing jobs pay per hour?

As of Aug 17, 2026, the average hourly pay for music label marketing in the United States is $32.69, according to ZipRecruiter salary data. Most workers in this role earn between $21.63 and $43.27 per hour, depending on experience, location, and employer.

What is music label marketing?

Music label marketing refers to the strategies and activities that record labels use to promote their artists and music releases. This includes creating marketing campaigns, managing social media, organizing events, securing media coverage, and developing partnerships to increase visibility and sales. The goal is to connect artists with their audience, grow fan bases, and maximize revenue from music streams, downloads, merchandise, and concerts.

How does a music label marketing professional typically collaborate with artists and other departments within the label?

Music Label Marketing professionals work closely with artists to understand their creative vision and brand, ensuring that marketing campaigns align with the artist’s identity and the label’s goals. They regularly coordinate with A&R (Artists and Repertoire) for release timelines, publicity teams for media outreach, and digital specialists for online presence and promotions. This role requires strong communication and project management skills, as marketing professionals often serve as the bridge between the artist, internal teams, and external partners to execute cohesive and effective campaigns.

What are the key skills and qualifications needed to thrive in music label marketing, and why are they important?

To thrive in Music Label Marketing, you need a solid understanding of music industry trends, branding, and promotional strategies, often supported by a degree in marketing, communications, or a related field. Familiarity with digital marketing platforms, analytics tools, and social media management systems is typically required. Creativity, strong networking abilities, and excellent communication skills help you build effective campaigns and industry relationships. These skills are crucial for maximizing artist exposure, driving audience engagement, and ensuring the commercial success of music releases.

What is the difference between Music Label Marketing vs Music Publicist?

AspectMusic Label MarketingMusic Publicist
Primary FocusPromoting artists, albums, and label campaignsSecuring media coverage and publicity for artists
Work EnvironmentLabel offices, marketing teams, digital platformsMedia outlets, press events, artist interviews
Required SkillsMarketing strategies, branding, digital marketingMedia relations, communication, press release writing

Music Label Marketing focuses on promoting artists and releases through strategic campaigns, while Music Publicists specialize in managing media relations and securing publicity. Both roles are essential in the music industry but serve different functions in artist promotion and media coverage.

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Music Label Marketing jobs near you
Infographic showing various Music Label Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 87% Full Time, 10% Part Time, and 2% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $67,990 per year, or $32.7 per hour.

Coordinator, Strategy

Universal Music Group

New York, NY • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 2 days ago

Universal Music Group rating

8.4

Company rating: 8.4 out of 10

Based on 12 frontline employees who took The Breakroom Quiz

13th of 76 rated media

Job description

We are UMG, the Universal Music Group. We are the world's leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
How you'll CREATE:
  • Support the Chief Strategy Officer and the broader Collective organization through project coordination, department liaising, campaign execution, presentation development, and day-to-day operational needs.
  • Coordinate cross-functional initiatives across the Advertising, Creator Strategy, Owned & Operated Network, Creative, Commerce, CRM, Digital and Marketing teams to help ensure campaigns stay organized, on brand, on target with KPI's, on schedule, and aligned with overall rollout objectives.
  • Assist with campaign planning, asset organization, creator campaigns, owned content network timelines, and reporting for advertising, creator, and content network initiatives across REPUBLIC Collective's labels and artist roster.
  • Partner with UMusic Shop, internal D2C teams and label marketing teams to support artist merchandise activations, exclusive product launches, limited-edition campaigns, integrated fan engagement opportunities and oversee all REPUBLIC Label Collective products at the UMusic Shop.
  • Help coordinate unique cross-platform marketing programs that connect creator campaigns, paid media, owned content network, CRM, merchandise, and artist initiatives into cohesive fan experiences.
  • Prepare presentations, campaign recaps, performance reports, and executive-ready materials using data and insights gathered across multiple departments.
  • Track campaign KPI's, milestones, budgets, invoices, purchase orders, and other execution workflows to support an efficient campaign.
  • Coordinate meetings with internal stakeholders, external agencies, creator partners, vendors, and cross-functional teams while managing follow-up communications and action items.
  • Organize shared resources, project trackers, and documentation to improve collaboration and knowledge sharing across the Strategy organization.
  • Assist in researching emerging digital platforms, creator trends, fan behavior, advertising innovations, and new technologies that may create opportunities for artist growth.
  • Support planning and execution of team meetings, brainstorms, offsites, artist activations, and special projects as business needs evolve.

Bring your VIBE:
  • 2-3 years of experience in marketing, strategy, project coordination, digital media, content creation, etc. in Music or at a Social Media Agency.
  • Strong organizational and project management skills with the ability to manage multiple priorities simultaneously.
  • Excellent written, verbal, and interpersonal communication skills.
  • Highly detail-oriented with exceptional follow-through and a proactive approach to problem-solving.
  • Comfortable working in a fast-paced, collaborative environment with shifting priorities.
  • Proficiency in Microsoft Office (PowerPoint, Excel, Outlook, Word) and Google Workspace.
  • Adobe Suite is a plus
  • Ability to work with AI Tools such as Chat GPT.
  • Experience with project management tools such as Asana, Monday.com, Airtable, or similar platforms is a plus.
  • Analytical mindset with an interest in campaign performance, audience insights, and digital marketing trends.
  • Passion for music, social media, creator culture, eCommerce, and emerging technologies.
  • Positive attitude, strong work ethic, and eagerness to learn from a collaborative team.

Perks Playlist:
Join an entrepreneurial, global organization where authenticity, boldness, creativity, connection, drive, and insight aren't just values-they're how we work every day. Here are some of the ways we support you along the way (and just a few of the benefits we offer):
  • Comprehensive medical, dental, and vision coverage
  • Including 100% coverage for out-patient in-network mental health services
  • Fertility coverage for eligible medical plan participants
  • Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
  • Student Loan Repayment Assistance and Tuition Reimbursement
  • 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution

A variety of ways to prioritize much-needed time away from work including:
  • Flexible Paid Time Off (PTO) for exempt employees
  • 3-weeks PTO for non-exempt employees
  • 2-weeks paid Winter Break
  • 10 Company Holidays (including Juneteenth and Wellbeing Day)
  • Summer Fridays (between Memorial Day and Labor Day)
  • Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.
Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.
Universal Music Group is an Equal Opportunity Employer
We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.
Please note, UMG is not enrolled in E-Verify in California and New York, and cannot support employment of candidates whose employer must enroll in E-Verify, for example candidates on STEM-OPT.
For more information, please click on the following links.
E-Verify Participation Poster: English / Spanish
E-Verify Right to Work Poster: English | Spanish
Job Category:
Administrative
Salary Range:
$40,520-$50,000
The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.

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