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$56

How much do music label marketing jobs pay per hour?

As of Aug 18, 2026, the average hourly pay for music label marketing in the United States is $32.69, according to ZipRecruiter salary data. Most workers in this role earn between $21.63 and $43.27 per hour, depending on experience, location, and employer.

What is music label marketing?

Music label marketing refers to the strategies and activities that record labels use to promote their artists and music releases. This includes creating marketing campaigns, managing social media, organizing events, securing media coverage, and developing partnerships to increase visibility and sales. The goal is to connect artists with their audience, grow fan bases, and maximize revenue from music streams, downloads, merchandise, and concerts.

How does a music label marketing professional typically collaborate with artists and other departments within the label?

Music Label Marketing professionals work closely with artists to understand their creative vision and brand, ensuring that marketing campaigns align with the artist’s identity and the label’s goals. They regularly coordinate with A&R (Artists and Repertoire) for release timelines, publicity teams for media outreach, and digital specialists for online presence and promotions. This role requires strong communication and project management skills, as marketing professionals often serve as the bridge between the artist, internal teams, and external partners to execute cohesive and effective campaigns.

What are the key skills and qualifications needed to thrive in music label marketing, and why are they important?

To thrive in Music Label Marketing, you need a solid understanding of music industry trends, branding, and promotional strategies, often supported by a degree in marketing, communications, or a related field. Familiarity with digital marketing platforms, analytics tools, and social media management systems is typically required. Creativity, strong networking abilities, and excellent communication skills help you build effective campaigns and industry relationships. These skills are crucial for maximizing artist exposure, driving audience engagement, and ensuring the commercial success of music releases.

What is the difference between Music Label Marketing vs Music Publicist?

AspectMusic Label MarketingMusic Publicist
Primary FocusPromoting artists, albums, and label campaignsSecuring media coverage and publicity for artists
Work EnvironmentLabel offices, marketing teams, digital platformsMedia outlets, press events, artist interviews
Required SkillsMarketing strategies, branding, digital marketingMedia relations, communication, press release writing

Music Label Marketing focuses on promoting artists and releases through strategic campaigns, while Music Publicists specialize in managing media relations and securing publicity. Both roles are essential in the music industry but serve different functions in artist promotion and media coverage.

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Music Label Marketing jobs near you
Infographic showing various Music Label Marketing job openings in the United States as of August 2026, with employment types broken down into 67% Full Time, and 33% Temporary. Highlights an 100% In-person job distribution, with an average salary of $67,990 per year, or $32.7 per hour.

Music Marketing & Operations Intern

Create Music Group

Los Angeles, CA • On-site

Temporary

Re-posted 11 days ago

Job description

Established in 2015, Create Music Group is a leading music and entertainment company. The company operates as a record label, distribution company, and entertainment network which generates over 15 billion music streams each month on DSP's. Named #2 on the Inc 5000 Fastest Growth Companies in America in 2020, the company has grown exponentially by leveraging its owned IP with its media and technology platform. The company works with superstar artists, major and independent record labels, and global media brands. It operates a number of companies including Label Engine, one of the largest independent music distribution platforms in the world, with over 75,000 artists and 5,000 label clients; and Flighthouse, a digital entertainment brand focused on Gen Z, which has more than 300 million followers across social media. Create Music Group is based in Hollywood, CA and has 400 employees worldwide.
Job Summary
This role will support the Operations team within the M&A department by assisting with marketing-related initiatives for our label partners. Reporting to the Director of Marketing & Operations, the intern will help execute and coordinate marketing efforts across content creation, creator partnerships, paid advertising, and performance tracking. The role is designed to provide operational support that enables the team to deliver marketing value, maintain organized workflows, and strengthen collaboration with internal teams and external label partners.
This is a part-time internship designed for current students for the Summer/Fall 2026 term. Interns must be eligible to work in the U.S. and available for 10-23 hours per week over a 3-4 month period. This is a hybrid-work role - interns must be able to report to the Los Angeles headquarters 2-3 times per week.
Responsibilities
  • Assist with creator/influencer/ curator outreach, rate negotiation coordination, and payment administration
  • Support content ideation and assist in content creation for marketing campaigns through our M&A label clients pipeline
  • Edit short-form and long-form social media content using tools such as CapCut and Adobe Premiere
  • Stay up to date on social trends/ trending audios & content trends across socials (focused on dance music preferred)
  • Help develop marketing proposals and campaign presentations for our M&A label clients exclusively
  • Communicate and coordinate marketing ideas with record label and partner teams
  • Track campaign performance using internal and third-party marketing analytics tools
  • Organize, manage, and maintain digital files and assets
  • Participate in internal and external calls; document notes and action items
  • Assist with paid advertising setup, optimization, and reporting

Qualifications
  • Strong understanding of social media platforms, trends, and digital culture
  • Proficiency with Google Workspace (Sheets, Docs, Drive)
  • Familiarity with house, dance, and electronic music genres and culture (preferred)
  • Experience with content editing for social platforms (i.e Capcut/ Canva/ Photoshop...)
  • Bachelor's degree (or currently pursuing) in a related field such as Marketing, Music Business, Communications, or a similar discipline
  • Prior internship or work experience at a music, entertainment, or marketing company (preferred)

Program Details
  • Start Date: Flexible, Summer/Fall 2026 term
  • Hybrid role: Must be able to attend in person in the LA office 2-3 times per week
  • Length: 3 - 4 months
  • Schedule: 10-23 hours per week

Fair Chance Policy
In accordance with the Los Angeles County Fair Chance Ordinance, we will consider employment for qualified applicants with criminal histories. We evaluate candidates based on their qualifications and the nature of the offense in relation to the job for which they are applying.

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