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Mobilization Director Jobs in Reston, VA (NOW HIRING)

The Herald Group

Director, Field Programs

Washington, DC · On-site

Director candidates should be team players and able to handle multiple tasks and accounts at the ... Recruit and mobilize new field operatives. * Coordinate field-specific billing with accounting ...

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Mobilization Director information

See Reston, VA salary details

$53.6K

$141.9K

$211.2K

How much do mobilization director jobs pay per year?

As of Jul 5, 2026, the average yearly pay for mobilization director in Reston, VA is $141,878.00, according to ZipRecruiter salary data. Most workers in this role earn between $110,800.00 and $167,500.00 per year, depending on experience, location, and employer.

What are some common challenges Mobilization Directors face when coordinating large-scale campaigns, and how can they be addressed?

Mobilization Directors often encounter challenges such as aligning diverse teams, maintaining clear communication across multiple departments, and adapting quickly to last-minute changes in campaign strategy. To address these issues, it’s important to implement robust project management tools, set regular check-ins, and foster a collaborative team culture. Building strong relationships with both internal and external stakeholders also helps ensure smoother coordination and more successful campaign outcomes.

What is the difference between Mobilization Director vs Project Coordinator?

AspectMobilization DirectorProject Coordinator
CredentialsRelevant experience in project mobilization, industry-specific certificationsTypically requires a bachelor's degree, some experience in project management
Work EnvironmentLeadership role overseeing mobilization teams, strategic planningSupports project teams, handles scheduling and communication
Industry UsageCommon in construction, energy, and large-scale infrastructure projectsUsed across various industries for project support roles

The Mobilization Director focuses on leading and coordinating the mobilization of resources and teams for large projects, requiring strategic oversight and industry-specific experience. In contrast, the Project Coordinator handles day-to-day support tasks, scheduling, and communication within project teams. While both roles are essential in project execution, the Mobilization Director holds a higher-level, strategic position focused on mobilization processes.

What are the key skills and qualifications needed to thrive as a Mobilization Director, and why are they important?

To thrive as a Mobilization Director, you need strong project management, strategic planning, and leadership skills, often backed by a degree in business, public administration, or a related field. Familiarity with CRM systems, data analytics tools, and project management software is typically required. Exceptional communication, stakeholder engagement, and problem-solving abilities set outstanding candidates apart. These skills are crucial for effectively organizing resources, motivating teams, and ensuring successful execution of mobilization initiatives.

What are Mobilization Directors?

Mobilization Directors are professionals responsible for planning, coordinating, and executing efforts to engage and activate people, resources, or volunteers toward a specific cause, campaign, or organizational goal. They often work in political campaigns, advocacy organizations, nonprofits, or large-scale projects, ensuring that the right people and resources are in the right place at the right time. Their duties typically include strategic planning, team leadership, outreach, logistics, and communication. The role requires strong organizational, interpersonal, and problem-solving skills. Mobilization Directors play a key role in driving the success of initiatives by building momentum and sustaining participation.
What job categories do people searching Mobilization Director jobs in Reston, VA look for? The top searched job categories for Mobilization Director jobs in Reston, VA are:
What cities near Reston, VA are hiring for Mobilization Director jobs? Cities near Reston, VA with the most Mobilization Director job openings:
Mobilization Director jobs near you
Senior Director, Digital Acceleration & Brand Growth Marketing

Senior Director, Digital Acceleration & Brand Growth Marketing

Goodwill Industries International, Inc.

Washington, DC • On-site

$150K - $190K/yr

Full-time

Posted 29 days ago

Job description


Date: February 2026

TITLE:Senior Director, Digital Acceleration & Brand Growth MarketingRESPONSIBLE TO:Chief Marketing OfficerDIVISION/DEPT:Marketing and CommunicationsSUPERVISES:Directors and Managers across Digital & Performance Marketing, Brand Management, Creative Services and Social MediaFLSA STATUS:Exempt


SUMMARY:

The Senior Director of Digital Acceleration & Brand Growth Marketing leads the evolution of the Goodwill® brand for a digital-first world. This role is responsible for advancing how the Goodwill brand is experienced, discovered, and activated across digital ecosystem with the goal of driving brand relevance, measurable growth, and local impact at scale.

This leader combines brand strategy, digital innovation, performance marketing, emerging platforms, AI enablement, and network mobilization to move Goodwill beyond campaign-centric marketing toward data-informed, digitally native marketing systems. The role shapes end-to-end marketing journeys, translates innovation into practical playbooks for the network, and ensures the Goodwill brand continues to grow in relevance with its audiences while supporting the mission delivery of local member organizations.


BASIC FUNCTION:

The Senior Director of Digital Acceleration & Brand Growth Marketing is responsible for setting and executing a multi-year, digital-first brand growth strategy for Goodwill Industries International (GII) and the Goodwill member network. This role designs and advances integrated digital marketing systems that strengthen brand equity, drive performance outcomes, and enable consistent and locally adaptable execution across markets.

A core function of the role is identifying emerging platforms, technologies, and marketing models, that help speed the delivery of actionable strategies, guidance, playbooks, and best practices for adoption across the member network. The role works closely with internal teams, executive leadership, member organizations, and external partners to ensure Goodwill brand and marketing capabilities continue to evolve in step with changing consumer behavior and category dynamics.


SPECIFIC DUTIES:

  1. Digital-First Brand Strategy Develop and lead enterprise-level, digital-first brand growth strategies aligned to GII’s business and mission objectives. Shape how the Goodwill brand is experienced across owned, paid, earned, and emerging digital platforms. Use a modern, digitally-native lens to advance brand positioning, messaging, storytelling and creative assets
  2. Digital Innovation Develop and optimize end-to-end digital marketing journeys that drive awareness, engagement, loyalty, and action.
  3. Performance & Consumer Journey Delivery Lead performance marketing strategies in partnership with analytics team, ensuring insights inform optimization and investment decisions. Champion experimentation, test-and-learn approaches, and scalable innovation across platforms and channels.
  4. Emerging Platforms & AI Enablement Identify emerging platforms, technologies, and marketing capabilities relevant to brand growth and local impact. Translate innovation into practical, actionable guidance (playbooks, pilots, toolkits, etc.) for the member network. Partner cross-functionally to advance responsible, effective AI adoption across marketing workflows.
  5. Network Enablement & Mobilization Serve as a strategic partner to Goodwill member organizations, providing leadership, guidance, and best practices to advance digital marketing maturity. Ensure brand systems, tools, and frameworks enable both consistency and local flexibility. Drive and support member adoption of marketing strategies that drive retail performance, donor engagement, and mission outcomes.
  6. Leadership, Collaboration & Measurement Lead and develop high-performing teams across digital, brand, creative and innovation. Collaborate with GII’s PR, Communications, Analytics, Government Relations, Mission, and Development teams. Measure and communicate performance through clear KPIs, insights, and executive-level reporting. Drive budget decisions that maximize impact and return on investment.
  7. Brand Stewardship and Protection Work in close partnership with Legal to steward Goodwill’s intellectual property, guide responsible digital acceleration and manage compliance implications of digital and AI-enabled marketing, and proactively address evolving risk landscapes tied to innovation, nonprofit regulation, and brand trust.

RELATIONSHIPS:

Internal: Frequent interaction with senior GII leadership and with cross-functional teams across GII.
Goodwill Members: Regular engagement with CEOs and marketing leaders across the member network.
External: Ongoing management and relationships with agencies, technology partners, vendors and industry leaders.


SKILLS NEEDED:

  1. Advanced digital marketing fluency across brand, performance marketing, marketing platforms, and customer journey design.
  2. Strong understanding of consumer behavior, digital ecosystems, and emerging marketing models.
  3. Demonstrated ability to translate innovation into scalable best practices and systems.
  4. Strong experience driving data-informed decision-making and performance measurement.
  5. Proven leadership skills with the ability to inspire, align, and mobilize teams and stakeholders.
  6. Strong strategic, analytical, and problem-solving capabilities.
  7. Excellent written and verbal communication skills, including exec-level storytelling.
  8. Highly collaborative, adaptable, and comfortable operating in complexity and change.


EDUCATION: Bachelor’s degree in marketing, communications, business, or related field required; MBA or advanced degree preferred.

EXPERIENCE: Minimum of 10 years of progressive experience in digital marketing, brand strategy, or growth marketing roles, with at least 5 years in senior leadership positions. Demonstrated success leading digital transformation, brand growth initiatives, and enterprise-level marketing strategies.

DECISION MAKING: Responsible for strategic decision-making and recommendations related to digital systems, brand growth strategies, innovation, and network enablement.

SUPERVISION: Team supervision with latitude given to functional roles to lead their initiatives aligned to organizational priorities.

PHYSICAL EFFORT: Generally sedentary; occasional walking/standing. Some travel required

EMOTIONAL EFFORT: Fast-paced, complex environment requiring comfort with change, complexity and multiple concurrent priorities.

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