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Job Summary:
Major League Baseball (MLB) is seeking an experienced Director to lead the delivery and operational excellence of its fan activation and marketing technology platforms. This role involves collaborating with various teams to enhance MarTech capabilities and ensure compliance with data governance and privacy regulations.
Responsibilities:
• Own the delivery, integration, and ongoing evolution of MLB’s Marketing Technology platforms, ensuring seamless operations across channels and data flows
• Serve as the primary product owner and subject matter expert for MarTech platforms, partnering with Engineering to design scalable solutions, manage technical tradeoffs, and prioritize platform enhancements
• Partner with Marketing teams to translate business and activation requirements into durable, well-architected platform capabilities focusing on innovation and strategic fit
• Identify and advance opportunities to modernize and improve MarTech platforms through new capabilities, architectural enhancements, and emerging technologies, balancing innovation with reliability and scalability
• Collaborate closely with Marketing, Engineering, Product, and Analytics teams to gather requirements, define system behaviors, and ensure MarTech solutions meet functional and technical needs
• Partner with 30 Club’s Marketing, Data, and Analytics teams to enable adoption of centralized MarTech capabilities, support Club-level use cases, and balance league-wide standards with local needs
• Own the documentation and enablement of fan consent workflows, including Opt-In and Opt-Out processes, across marketing channels and platforms
• Partner with Legal, Data Engineering, and Information Security teams to ensure MarTech systems and data flows comply with applicable privacy regulations (e.g., GDPR, CCPA, state-specific requirements) and MLB privacy policies
• Drive clear documentation, operational standards, and governance practices for MarTech-related data flows and system dependencies
• Own the foundational attribution and measurement infrastructure that supports marketing performance analysis, including standardized data models, nomenclature, implementation patterns, and quality assurance practices
• Manage linking infrastructure (e.g., deep links, short URLs), and data capture patterns ensuring fan calls to action generate tracked events that can be reliably tracked through to conversion
• Maintain data ownership over attribution datasets, ensuring tracking methodologies (e.g., Adobe-based tracking, breakout pixels) are well understood, consistently implemented, and appropriately interpreted by downstream teams
Qualifications:
Required:
• 7+ years of professional experience in Marketing Technology, MarTech integrations, or a related technical role
• Deep familiarity with the implementation, integration, and ongoing operational management of enterprise-level MarTech solutions
• Hands-on experience partnering with Engineering teams on system design and leading cross-functional projects with Marketing, Product, and Analytics teams
• Strong analytical skills
• Experience with consent management, data privacy, and governance related to marketing data flows
• Familiarity with marketing channel technologies for Email, SMS, Push, Paid Media, and Journey orchestration
• Proficiency in SQL, with the ability to query, validate, and troubleshoot in large datasets
• Experience with Customer Data Platforms (CDPs), including Adobe Experience Platform (AEP) or similar tools
• Strong understanding of tracking, linking management, and attribution data concepts
• Excellent written and verbal communication skills, with a professional manner for interfacing with executives and non-technical stakeholders across departments
Company:
Major League Baseball (MLB) is the most historic professional sports league in the United States and consists of 30 member clubs in the U.S. Founded in 1901, the company is headquartered in New York, USA, with a team of 1001-5000 employees. The company is currently Late Stage.