Metadata Library Jobs in Philadelphia, PA (NOW HIRING)

Job Summary:
Johnson & Johnson Innovative Medicine is a leader in healthcare innovation, dedicated to developing advanced treatments and solutions for complex diseases. The Associate Director, Content Capabilities & Innovation will oversee the content asset ecosystem, ensuring effective management of digital asset platforms and governance of metadata, to enhance content discoverability and performance measurement.
Responsibilities:
• Own the end-to-end lifecycle of DAM platforms, from initial implementation and configuration through ongoing support and enhancement
• Serve as business product owner for DAM, managing roadmaps, backlogs, releases, and vendor relationships (e.g. Adobe, Veeva, system integrators)
• Lead day-to-day DAM operations, including user access, taxonomy, metadata models, workflows, and asset governance
• Lead the DAM librarian function responsible for taxonomy, indexing, cataloging, archiving, metadata tagging and day-to-day DAM tool operations
• Establish and govern asset intake, validation, and publishing standards to ensure assets are complete, compliant, and reusable
• Oversee migrations/bulk uploads and ongoing asset health, asset lifecycle management including ingestion, curation, archival, de-duplication, metadata completeness, and quality controls.
• Ensure proper rights and usage metadata is captured and enforced across all assets
• Monitor DAM adoption, performance, and usage analytics to continuously improve platform value
• Drive continuous improvement, adoption metrics, and DAM usage analytics to maximize platform value
• Define and govern enterprise taxonomy frameworks, including controlled vocabularies aligned to channels, audiences, claims, and customer journeys
• Establish metadata schemas and tagging standards across DAM and connected platforms (AEM, Veeva, etc.)
• Ensure consistent metadata capture at asset and component levels to support discoverability, reuse, and compliance
• Lead metadata QA processes, completeness standards, and governance workflows to ensure tagging accuracy and integrity
• Partner with content creation, operations, and agency teams to embed taxonomy standards within asset development and submission processes
• Align taxonomy with enterprise data and measurement requirements to ensure interoperability across systems
• Define and execute enterprise content reuse strategy across brands, channels, and markets
• Establish reuse KPIs (e.g., reuse rate, duplicate asset reduction, time-to-find) and monitor performance
• Ensure assets are created with reuse in mind, including modular components, variants, and source files
• Partner with agencies and brand teams to enforce reusable asset standards and reduce redundant production
• Drive continuous improvement of asset discoverability and usability through tagging and curation
• Define metadata and data capture requirements to support content measurement frameworks and analytics use cases
• Partner with Analytics and Omnichannel teams to enable reporting on: Content performance, Asset effectiveness (message, format, channel), Reuse and duplication
• Ensure tagging and taxonomy are implemented to support leading and lagging performance metrics and attribution models
• Enable integration of content data across paid, owned, and CRM ecosystems for holistic performance measurement
• Support development of dashboards and performance scorecards by ensuring high-quality, complete, and structured metadata
• Partner with Content Operations, Platforms/Product teams (system integrations and requirements), Analytics & Insights (measurement frameworks and KPIs), Brand and Omnichannel teams (adoption and compliance), Agencies (asset creation standards and taxonomy implementation)
• Provide training and enablement on DAM usage, metadata standards, and governance processes
• Provide strong leadership, guidance, and mentorship to operational teams including DAM librarians and outsourced vendor partners
• Establish governance forums, standards, and operating cadences to ensure alignment, adoption, and continuous improvement
• Act as advocate for data integrity, proactively identifying and resolving gaps in metadata and asset quality
Qualifications:
Required:
• B.S. required; MS/MBA/PhD preferred.
• 5+ years of experience in content operations, DAM, marketing operations, or digital asset governance
• Deep working knowledge in DAM platforms (e.g., Adobe AEM Assets, Veeva Vault) and asset lifecycle management
• Proven experience designing and governing taxonomy, metadata frameworks, and tagging standards
• Strong understanding of content creation, approval, and distribution workflows in regulated environments
• Experience enabling content measurement through metadata, tagging, and analytics integration
• Experience with: Content technologies (Adobe, Veeva, Figma, etc.) & Marketing analytics, content performance measurement, and data-driven decision-making
• Ability to connect content structure (taxonomy/metadata) to business outcomes (performance, cost, speed)
• Analytical mindset with ability to define KPIs and translate data into actionable insights
• Familiarity with omnichannel marketing ecosystems and content activation
• Knowledge of content creation-to-approval workflows (MLR) and regulatory expectations in a biopharmaceutical or regulated industry.
• Strong stakeholder management and ability to influence across a matrixed organization
• Demonstrated understanding of key market segments (HCP, patient, payer) and how templates and design systems accelerate content creation for each.
• Excellent verbal and written communication; able to create clear component documentation, training materials, and executive presentations.
• Ability to build strong cross-functional partnerships and influence brand teams without direct reporting lines.
• Demonstrated ability to influence in a large and matrixed organization required
• Excellent communication and training skills required
Preferred:
• Deep marketing experience in pharmaceutical, biotech, or regulated industries — including brand launches, lifecycle campaigns, and omnichannel content activation.
• Familiarity with agile product delivery, vendor management, and enterprise technology governance.
Company:
Johnson and Johnson Innovative Medicine focuses on developing medical solutions for some of the challenging diseases and medical conditions. Founded in , the company is headquartered in Raritan, USA, with a team of 10001+ employees. The company is currently Late Stage.