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Role Summary

Educate 360 is looking for a data-driven Paid Media Strategist to execute, optimize, and scale paid media campaigns across our portfolio of brands.

This is a hands-on individual contributor role for someone who works directly in advertising platforms to build campaigns, manage budgets, analyze performance, and make optimizations that improve leads, revenue, CPA, and ROAS.

Main Responsibilities

• Manage the day-to-day execution and optimization of paid media campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, Meta Ads, and other advertising platforms
• Build and launch campaigns from the ground up based on business objectives, budgets, audiences, products, offers, and acquisition goals
• Manage paid search campaign structure, keywords, match types, negative keywords, search terms, bidding strategies, budgets, ad copy, assets, and targeting
• Monitor campaign pacing and proactively adjust budgets and investment based on performance and business priorities
• Analyze campaign performance across keywords, search terms, audiences, placements, devices, geographies, creative, landing pages, and other dimensions
• Identify opportunities to scale strong-performing campaigns and reduce or redirect investment from underperforming areas
• Develop and execute A/B tests across advertising creative, messaging, audiences, offers, bidding strategies, campaign structures, and landing page experiences
• Translate paid media performance data into clear recommendations that improve lead volume, conversion rate, CPA, ROAS, revenue, and overall marketing efficiency
• Develop recurring performance reporting and communicate what changed, why performance moved, and what actions should be taken next
• Maintain strong campaign tracking practices, including UTMs, conversion actions, platform tracking, and campaign naming standards
• Assist with identifying and troubleshooting campaign measurement or attribution issues
• Partner with creative, content, SEO, CRO, web, analytics, and marketing operations teams to improve campaign performance
• Continuously identify opportunities to improve account structure, targeting, creative, landing pages, processes, automation, and paid media efficiency
• Stay current on changes across advertising platforms and proactively test new capabilities that could improve performance

Requirements

• 3–5 years of hands-on paid media, PPC, or performance marketing experience
• Demonstrated experience directly building, managing, and optimizing campaigns in advertising platforms
• Strong hands-on experience with Google Ads, including paid search campaign management
• Ability to independently build a campaign from initial structure and targeting through launch, optimization, testing, and reporting
• Experience managing campaign budgets and making ongoing budget allocation and optimization decisions
• Strong understanding of paid media metrics including CPA, ROAS, CPC, CTR, conversion rate, impression share, lead volume, revenue, and conversion value
• Experience analyzing search terms, keywords, audiences, creative, placements, bidding strategies, and other campaign performance drivers
• Strong analytical skills with the ability to identify why performance is changing and determine what action should be taken
• Experience using Google Analytics or similar web analytics platforms to evaluate campaign and website performance
• Experience developing and executing structured campaign tests
• Strong attention to detail and the ability to QA campaigns, tracking, targeting, budgets, creative, and landing pages before launch
• Ability to manage multiple campaigns, brands, budgets, and priorities simultaneously
• Ability to work independently while proactively identifying opportunities to improve performancent

Helpful but not required:

• Experience with Microsoft Ads, LinkedIn Ads, Meta Ads, YouTube, or other paid advertising platforms
• Familiarity with GA4, Google Tag Manager, Looker Studio, or similar analytics and reporting platforms
• Experience with conversion rate optimization and landing page testing
• Experience managing both B2B lead generation and B2C/e-commerce campaigns
• Experience managing paid media across multiple brands, business units, or product lines
• Experience with account-based advertising or intent-based targeting
• Experience working with creative teams to develop and test performance-focused advertising creative

About Educate 360

Educate 360 is a family of specialized brands with a joint mission: to help individuals and organizations gain the skills needed to thrive in today’s technology-led and innovative-driven economy. Educate 360 develops integrated solutions across brands to achieve enterprise customers’ learning & development goals in Management & Leadership, Data Science, and IT skills. With locations across the U.S. and Europe, we have brought our instructor-led and on-demand training, coaching, and consulting to numerous individuals and organizations.

Why Educate 360?

We believe that great ideas emerge when people collaborate in an environment where thoughts and perspectives can be freely shared. Effective teamwork happens when every member feels empowered, valued, and respected. We are committed to fostering a culture where everyone is accepted, included, and encouraged to contribute in meaningful ways.

Benefits: We're committed to supporting our employees’ health, financial stability, and overall well-being. Our comprehensive benefits include competitive Paid Time Off (PTO), Medical, Dental, and Vision plans, 100% company-paid Life and Disability insurance, and a generous 401(k) matching program.

Equal Opportunity Employer: Educate 360 is committed to providing equal employment opportunity for all persons regardless of race, color, religion, sex, age, marital status, national origin, citizenship status, disability, or veteran status.