Ads AI Analytics Lead II
OR · Remote
Fluency in Ads analytics concepts such as ROAS, CPA, CTR, CVR, LTV, pacing, auction dynamics, and ... Meta, Shopify, or DoorDash. #LI-Remote
Ads AI Analytics Lead II
OR · Remote
Fluency in Ads analytics concepts such as ROAS, CPA, CTR, CVR, LTV, pacing, auction dynamics, and ... Meta, Shopify, or DoorDash. #LI-Remote
Senior Marketing Specialist
$32 - $35/hr
... Accounting, Wellness and more. Our primary focus is creating B2B and B2C products and services ... Experience with paid media campaigns (Google Ads, Meta, TikTok, etc.) with a focus on ROI. * Strong ...
Senior Marketing Specialist
$32 - $35/hr
... Accounting, Wellness and more. Our primary focus is creating B2B and B2C products and services ... Experience with paid media campaigns (Google Ads, Meta, TikTok, etc.) with a focus on ROI. * Strong ...
Meta Accounting information
What is the difference between Meta Accounting vs Bookkeeping?
| Aspect | Meta Accounting | Bookkeeping |
|---|---|---|
| Primary Role | Managing financial records, preparing financial statements, and ensuring compliance with accounting standards | Recording daily financial transactions, maintaining ledgers, and processing invoices |
| Required Credentials | Accounting degree or certification (e.g., CPA) | Basic financial knowledge; often no formal certification needed |
| Work Environment | Accounting firms, corporate finance departments, or consulting | Small businesses, accounting firms, or internal finance teams |
| Industry Usage | Widely used in corporate, financial, and consulting sectors | Common in small to medium-sized businesses and freelance work |
Meta Accounting involves comprehensive financial management, analysis, and reporting, often requiring formal credentials. Bookkeeping focuses on recording transactions and maintaining accurate financial records. While both roles are essential for financial health, Meta Accountants handle higher-level tasks, whereas bookkeepers support day-to-day transaction recording.
What are some common challenges faced by accountants working in a large tech company like Meta, and how can new hires prepare for them?
Accountants at large tech companies like Meta often manage high transaction volumes, complex revenue streams, and rapidly evolving business models. Keeping up-to-date with regulatory changes and complying with global accounting standards can be demanding. New hires can prepare by developing strong analytical skills, staying current with industry regulations, and becoming proficient in advanced accounting software. Collaboration with cross-functional teams, such as finance, legal, and product, is frequent, so effective communication and adaptability are crucial for success.
What is Meta Accounting?
Meta accounting refers to the use of advanced data analysis, automation, and technology-driven methods to improve accounting processes and financial reporting. It often involves integrating artificial intelligence, blockchain, and other digital tools to enhance accuracy, transparency, and efficiency in accounting tasks. Meta accounting is becoming increasingly important as businesses seek to leverage big data and digital transformation in their financial operations.
What are the key skills and qualifications needed to thrive as a Meta Accountant, and why are they important?
To thrive as a Meta Accountant, you need strong accounting knowledge, financial analysis skills, and typically a degree in accounting or finance, with CPA certification preferred. Familiarity with enterprise resource planning (ERP) systems like SAP or Oracle, as well as advanced Excel skills, is essential. Attention to detail, analytical thinking, and effective communication are important soft skills for this role. These skills and qualifications ensure accurate financial reporting, compliance, and data-driven decision-making in complex business environments.
What are popular job titles related to Meta Accounting jobs in Oregon? For Meta Accounting jobs in Oregon, the most frequently searched job titles are:
What job categories do people searching Meta Accounting jobs in Oregon look for? The top searched job categories for Meta Accounting jobs in Oregon are:
What cities in Oregon are hiring for Meta Accounting jobs? Cities in Oregon with the most Meta Accounting job openings:
Instacart rating
7.0
Based on 30 frontline employees who took The Breakroom Quiz
32nd of 62 rated delivery companies
Job description
Overview
The Commercial Scaled Intelligence (CSI) team is an AI-first team dedicated to delivering actionable commercial insights and scalable automation to drive revenue growth and operational efficiency across the company. The team focuses on intelligence generation, predictive analytics, and workflow automation to enable data-driven decision-making and optimize commercial performance.
As an Ads AI Analytics Lead II, you will own the intelligence behind our Ads agents. You will design the Ads semantic/context layer and build vertical AI agents that analyze campaigns, diagnose performance, and recommend actions that improve ROAS, pacing, and partner outcomes. You will partner with Ads GTM, Product, Data Science, and Engineering to ship production agents with measurable lift.
About the Job
- Define Ads ontologies and metrics for campaigns, budgets, bids, creatives, audiences, and placements.
- Build dbt models and curated marts in Snowflake with clear data contracts, tests, and SLOs.
- Ingest and enrich unstructured Ads content and publish retrievalready datasets using our managed search/vector services.
- Design and evaluate retrieval workflows (RAG) with existing services for hybrid search and reranking; set quality/latency targets and iterate via experiments.
- Design agent reasoning and policies on ads, including tool definitions and humanintheloop approvals.
- Establish evaluation suites covering precision/recall, calibration, hallucination rate, latency, and cost.
- Run A/B or uplift experiments to quantify impact and guide iteration.
- Translate Ads problems into agent behaviors and own KPIs such as ROAS lift, pacing accuracy, RCA precision/recall, forecast MAPE, and timetoinsight.
About You
Minimum Qualifications
- 3-6 years in analytics engineering, data science, or applied AI with strong SQL and Python.
- 2+ years of domain expertise in ads, retail, or e-commerce data.
- Advanced Proficiency in Python and SQL, with experience using dbt and Snowflake or BigQuery, including skills in data modeling, testing, and managing data contracts.
- Deep Expertise in orchestrating data pipelines using dbt and Airflow
- Experience with at least one data visualization tool (Tableau, Mode, Power BI, Looker, or similar)
- Ability to design offline/online evaluations and run A/B or uplift tests
- Fluency in Ads analytics concepts such as ROAS, CPA, CTR, CVR, LTV, pacing, auction dynamics, and incrementality.
- Strong stakeholder communication with a track record of shipping production data or AI systems that drove business impact.
- Understanding of ML models to drive recommendations on bid, keywords, and budgets
- Experience with evaluation and guardrail frameworks and humanintheloop QA.
Preferred Qualifications
- Strong understanding of AI and machine learning concepts, with experience creating AI-driven products.
- Deep expertise in advertising products, including leading and driving automation projects.
- Proven ability to improve operational efficiency through automation initiatives in fast-paced environments.
- Applied experience in modeling techniques for Ads, including forecasting, anomaly detection, uplift modeling, and causal inference.
- Hands-on experience with workflow automation and low-code development platforms (Zapier, n8n, Gumloop, Superblocks)
- Familiarity with retail media or ad platforms, including Amazon, Google, Meta, Shopify, or DoorDash.
#LI-Remote
What Instacart employees say
Pay
Benefits
Hours and flexibility
Workplace
Get the full story on Breakroom
About Instacart
Sourced by ZipRecruiter
Instacart, based in San Francisco, CA, US, operates within the retail industry, specifically grocery delivery and pick-up service. It is recognized as a pioneer in this field, delivering fresh groceries from local stores directly to customers' doors. The company, which launched its services in 2012, continues to pioneer change in the online grocery shopping sector through its commitment to cutting-edge technology, new business ideas, and dedicated service.
Industry
Technology, communication and media
Company size
10,000+ Employees
Headquarters location
San Francisco, CA, US
Year founded
2012