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Media Jobs in Rochester, NY (NOW HIRING)

Soleo Communications

Paid Media Manager

Rochester, NY · On-site

$25K - $50K/mo

Paid Media Manager The Opportunity: Soleo Communications is seeking an innovative, self-motivated individual with strong communication and project management skills to join our Digital Marketing Team.

Soleo Communications

Paid Media Manager

Rochester, NY · On-site

Paid Media Manager The Opportunity: Soleo Communications is seeking an innovative, self-motivated individual with strong communication and project management skills to join our Digital Marketing Team.

Varsity Tutors

Digital Media Tutor

Rochester, NY · Remote

$18 - $40/hr

About the Job The Varsity Tutors Live Learning Platform has thousands of students looking for online Digital Media tutors nationally. As a tutor on the Varsity Tutors Platform, you'll have the ...

Launch Focus

Social Media Manager

Rochester, NY

We are looking for a Social Media Manager. Main duties of the job are to increase social media stats, engage with followers, fulfill promotion techniques, plan new creative marketing ideas, and ...

PuroClean

Social Media Executive 2026

Rochester, NY · On-site

$2.9K/mo

Lead integrated campaigns across a variety of digital channels, including paid media (search, display, video), social media (paid and organic), email marketing, and SEO/SEM. * Collaborate with ...

PuroClean

Social Media Experiment 2026

Rochester, NY · On-site +1

$4.8K/mo

Lead integrated campaigns across a variety of digital channels, including paid media (search, display, video), social media (paid and organic), email marketing, and SEO/SEM. * Collaborate with ...

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All JobsMedia JobsMedia Jobs in Rochester, NY

Media information

See Rochester, NY salary details

$55.7K

$118.6K

$127.3K

How much do media jobs pay per year?

As of Jul 19, 2026, the average yearly pay for media in Rochester, NY is $118,561.00, according to ZipRecruiter salary data. Most workers in this role earn between $121,400.00 and $126,300.00 per year, depending on experience, location, and employer.

What is the difference between Media vs Content Creator?

AspectMediaContent Creator
Required CredentialsOften includes degrees in communications, media studies, or related fieldsMay have similar credentials but often emphasizes creative skills and portfolio
Work EnvironmentMedia companies, broadcasting stations, digital platformsIndependent, freelance, or agency settings, creating content for various platforms
Employer & Industry UsageMedia outlets, TV/radio stations, online media companiesBrands, influencers, digital marketing agencies
Search & Comparison IntentUnderstanding roles within media organizationsCreating and sharing digital content

Media professionals typically work within established organizations producing content for broadcast or digital platforms, often requiring formal education. Content creators focus on producing original content independently or for brands, emphasizing creativity and personal branding. While overlapping in skills and platforms, their work environments and career paths differ.

What are some common challenges faced by professionals working in media roles, and how can they be addressed?

Media professionals often encounter challenges such as tight deadlines, rapidly changing technology, and the need to adapt to diverse content formats. Balancing creativity with accuracy and ethical standards is essential, particularly when working under pressure. Building effective communication and collaboration skills with editors, producers, and other team members can help navigate these challenges, as well as staying current with industry trends through ongoing training and networking.

What Are Media Jobs?

Careers in the media can include everything from reporters and journalists to correspondents, researchers, lighting technicians, camera operators, writers, editors, and directors or producers. Media jobs exist in newspapers and magazines, radio and television shows, content for the internet and social media, and in emerging mass communications technology. While many positions focus on research and creating a story, conducting interviews, advertising, public relations, or writing, you may also find a media job behind the scenes, working with the production technology that makes mass media possible. There are even jobs in media administration, coordinating the various aspects of labor that come together to form a cohesive media product.

What are media jobs?

Media jobs refer to positions within the industry responsible for creating, producing, editing, distributing, and managing content across various platforms such as television, radio, print, digital, and social media. These roles can include journalists, editors, producers, broadcasters, social media managers, and content creators. Media professionals work to inform, entertain, and engage audiences while often adapting to quickly changing technologies and trends in communication.

What are the key skills and qualifications needed to thrive in a media career, and why are they important?

To thrive in a media career, you need strong communication, storytelling, and research skills, often supported by a degree in journalism, communications, or a related field. Familiarity with content management systems, video/audio editing software, and social media analytics tools is typically required. Creativity, adaptability, and the ability to work under tight deadlines are valuable soft skills that set professionals apart. These skills and qualities are crucial for producing engaging content, responding to rapid news cycles, and connecting effectively with diverse audiences.
More about Media jobs
What are the most commonly searched types of Media jobs in Rochester, NY? The most popular types of Media jobs in Rochester, NY are:
What are popular job titles related to Media jobs in Rochester, NY? For Media jobs in Rochester, NY, the most frequently searched job titles are:
What job categories do people searching Media jobs in Rochester, NY look for? The top searched job categories for Media jobs in Rochester, NY are:
What cities near Rochester, NY are hiring for Media jobs? Cities near Rochester, NY with the most Media job openings:
Media jobs near you
Infographic showing various Media job openings in Rochester, NY as of July 2026, with employment types broken down into 63% Full Time, and 37% Part Time. Highlights an 94% In-person, 2% Hybrid, and 4% Remote job distribution, with an average salary of $118,561 per year, or $57 per hour.
Paid Media Manager

Paid Media Manager

Soleo Communications

Rochester, NY • On-site

$25K - $50K/mo

Full-time

Re-posted yesterday

Job description

Paid Media Manager
The Opportunity:
Soleo Communications is seeking an innovative, self-motivated individual with strong communication and project management skills to join our Digital Marketing Team. As the Senior Paid Media Manager, you will be responsible for the development and execution of a multi-channel paid media marketing plan for Soleo's owned and operated digital brands, including RateRetriever.com.
This a unique opportunity to take on a leadership role within the organization and contribute to initiatives that are core to Soleo's strategic growth plan. Our ideal candidate possesses 5+ years of experience managing paid campaigns with over $100k in monthly ad spend.
You should have a firm grasp of how to leverage paid search and other paid channels including display, video, and social media to formulate a comprehensive digital marketing strategy that will drive scalable growth and brand awareness for each of our brands. You should understand what it takes to compete for some of the most competitive keywords and have mastered best practices around account structure, campaign types, automated bidding strategies and conversion tracking.
The ability to communicate complex strategies and provide data-driven performance updates to the Executive Team is essential to your success.
Responsibilities:
  • Campaign Strategy: Develop a comprehensive paid media and digital marketing strategy for Soleo's owned and operated digital brands. Be prepared to think differently and introduce creative solutions for driving brand awareness on a fixed budget.
  • Media Buying: Leverage your understanding of customer needs, performance KPIs and compliance requirements to develop scalable lead generation strategies that deliver on ROAS targets. Campaigns will include paid search as well as other channels like affiliate, display, email, and more, depending on factors like goals and budget.
  • Brand Awareness Strategy: Assist in developing a strategy for ongoing brand awareness to support organic traffic growth in addition to paid traffic.
  • Forecasting + KPI Tracking: Assist the executive team in developing forecasts, performance targets, and a standard set of KPIS to be monitored across all of Soleo's owned and operated digital brands.
  • CRO: Partner closely with other members of the digital marketing team to ensure that content and landing page design is consistent with the paid media strategy ensuring an excellent consumer experience and converstion rate optimization. Be prepared to share feedback and suggestions for CRO based on campaign performance.
  • Testing: Create and maintain a log of A/B tests to validate digital marketing strategies and continuously optimize performance. Report results to executive leadership.
  • Research + Planning: Utilize online tools and other resources to conduct keyword and competitive research, identify growth opportunities, and stay on top of key industry trends.
Position Requirements:
  • Bachelor's degree, with related experience in the marketing/advertising field
  • 3+ years experience directly configuring, and optimizing, paid search campaigns with both low budget ($5k $10k/month) and medium budget ($25k-$50k/month) constraints.
  • 3+ years of media buying experience and exposure to all the major platforms including Google, Microsoft, Facebook, Instagram, TikTok, LinkedIn, etc
  • Strong project and performance management skills including the ability to delegate work and provide constructive feedback
  • Solid understanding of paid search best practices including:
    • Experience writing effective search ad copy
    • Experience identifying testing opportunities and implementing experiments
    • Ability to audit and uncover account performance or technical issues
    • Knowledge of automated bidding strategies including smart bidding
    • Knowledge of new campaign types including dynamic search and performance max
  • Proven experience with Brand Awareness campaigns targeted specifically at growing visitors to web properties
  • Experience with 3rd party and SEM Tools (SEMrush)
  • Experience using Google Analytics and Google Tag Manager to configure conversion tracking
About Soleo:
Soleo is a leader in performance marketing. We are a well-established and trusted partner and technology innovator in the industries we serve. With over 20 years of experience, we have earned our reputation by building world-class platforms, maintaining the highest standards of compliance, being selective about our suppliers, and providing best-in-class customer support.

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