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Acosta

Director, Commerce Media

Chicago, IL · On-site

$102K - $128K/yr

The role requires strong command of retail media platforms, programmatic buying, retail media technology, campaign planning, performance optimization, and marketplace dynamics. The Director will ...

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How much do media technology jobs pay per hour?

As of Aug 17, 2026, the average hourly pay for media technology in the United States is $20.37, according to ZipRecruiter salary data. Most workers in this role earn between $16.35 and $24.76 per hour, depending on experience, location, and employer.

What is media technology?

Media Technology refers to the tools, software, and systems used to create, distribute, and manage various forms of media such as video, audio, graphics, and interactive content. Professionals in this field work with technologies like broadcasting equipment, digital editing software, streaming platforms, and multimedia production tools. Media Technology is essential for industries like television, film, online media, advertising, and education, ensuring that content is delivered efficiently and effectively to audiences.

What are the key skills and qualifications needed to thrive in media technology?

To excel in Media Technology, you need a solid understanding of audio-visual systems, digital media production, and IT fundamentals, often supported by a degree in media technology, communications, or a related field. Familiarity with industry-standard software like Adobe Creative Suite, video editing tools, and broadcasting systems is essential, and certifications such as AVIXA CTS can be advantageous. Strong problem-solving skills, adaptability, and effective communication set top professionals apart in this fast-evolving field. These competencies are crucial for delivering high-quality media content and ensuring seamless technical operations in dynamic media environments.

How do professionals in media technology typically collaborate with creative and technical teams during a project?

Professionals in Media Technology often act as a bridge between creative teams (such as producers and designers) and technical teams (like developers and engineers). They translate creative visions into technical requirements, manage workflows, and ensure that media assets are delivered in the right formats and quality standards. Collaboration usually involves regular meetings, clear documentation, and the use of project management tools to track progress. This role requires strong communication skills and the ability to adapt to various project needs, making teamwork and flexibility essential.

What is the difference between Media Technology vs Broadcast Technician?

AspectMedia TechnologyBroadcast Technician
Required CredentialsDegree in Media, Communications, or related field; technical certificationsHigh school diploma or equivalent; technical training or certifications
Work EnvironmentMedia production studios, post-production facilities, live event settingsBroadcast stations, TV/radio studios, transmission sites
Industry UsageMedia companies, digital content creation, multimedia productionBroadcasting industry, television and radio stations

Media Technology professionals focus on the creation, management, and distribution of digital media content, often working in multimedia and digital environments. Broadcast Technicians primarily support the technical operations of broadcast equipment and transmission systems. While both roles require technical skills and certifications, Media Technology roles tend to involve digital media production and editing, whereas Broadcast Technicians focus on maintaining broadcast systems and ensuring signal transmission.

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Media technology jobs near you
Infographic showing various Media Technology job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 79% Full Time, 16% Part Time, and 4% Contract. Highlights an 86% Physical, 3% Hybrid, and 11% Remote job distribution, with an average salary of $42,378 per year, or $20.4 per hour.

Director, Commerce Media

Acosta

Chicago, IL • On-site

$102K - $128K/yr

Full-time

Posted 21 days ago

Acosta rating

6.2

Company rating: 6.2 out of 10

Based on 137 frontline employees who took The Breakroom Quiz

36th of 50 rated marketing agency

Job description


The Director, Commerce Media is responsible for leading activation strategy and integrated media planning for Commerce clients, ensuring programs are designed to meet client objectives, drive measurable business outcomes, and support growth across the connected commerce ecosystem. This role will partner closely with client leads, strategy, creative, analytics, and commerce media teams to develop and guide media plans across key retail media networks, including Amazon, Walmart, Target/Roundel, Kroger, Albertsons, ADUSA, Instacart, Shipt, and regional partners, as well as retail media technology and partner platforms such as Criteo, CitrusAd, Pacvue, Skai, CommerceIQ, and The Trade Desk.
This person will serve as a strategic activation lead across primary retail media networks and complementary third-party commerce tactics, including offsite display, CTV/OLV, paid social, in-store media, shopper incentives, and other emerging retail activation solutions. The Director will be responsible for connecting retailer, shopper, and media strategies into cohesive plans that deliver engaging shopper experiences, drive conversion, improve ROI, and support broader client business goals.
The role requires strong command of retail media platforms, programmatic buying, retail media technology, campaign planning, performance optimization, and marketplace dynamics. The Director will bring thought leadership to Acosta Group's commerce media practice, helping shape strategic recommendations, test-and-learn agendas, partner selection, measurement frameworks, and client-facing narratives that support strong execution and long-term client growth
Responsibilities
Essential Functions:
  • Lead commerce media activation strategy across key retail media networks, including Amazon, Walmart, Target/Roundel, Kroger, Instacart, Albertsons, ADUSA, and regional partners, ensuring plans are aligned to client objectives, retailer priorities, and measurable business outcomes.
  • Guide integrated media planning across onsite, offsite, search, display, CTV/OLV, paid social, in-store media, incentives, and other third-party commerce activation tactics.
  • Serve as a senior strategic partner to client leads and commerce media teams, acting as a bridge between client objectives, retailer opportunities, media execution, and performance optimization.
  • Actively contribute to media account strategy, including KPI development, budget allocation, vendor and partner selection, test-and-learn priorities, performance tracking, and ongoing industry monitoring
  • Build and present strategic media recommendations, business reviews, and activation plans that translate client goals into clear, actionable commerce media solutions.
  • Collaborate with cross-functional teams, including client engagement, strategy, creative, analytics, operations, agency partners, retailer partners, and ad technology partners to ensure advertising strategies are connected to broader business objectives.
  • Partner with analytics and media teams on post-campaign analysis, identifying insights, implications, and recommendations that support repeat business, performance improvement, and organic growth.
  • Maintain strong working relationships with retail media networks, media agencies, technology partners, and internal stakeholders to identify new opportunities, improve executional efficiency, and advance client outcomes.
  • Stay current on retail media, marketplace, programmatic, shopper marketing, and commerce industry trends to proactively evolve client strategies and maintain a competitive advantage.
  • Oversee flawless media execution in compliance with client-approved processes, ensuring proactive communication, cost management, optimization, and continuous improvement across assigned programs.
  • Manage stewardship responsibilities, including tracking time worked by project, maintaining margins, and proactively managing hours and scope in partnership with client service teams.
  • Other duties as assigned

Qualifications
Minimum Education Requirements:
  • High School Diploma/GED
  • Bachelor's Degree

Work Experience Requirements:
  • Eight or more years of relevant experience in retail media, commerce media, shopper marketing, performance marketing, or related media strategy roles.
  • 5 or more years of experience in retail media, retail commerce media, or shopper marketing.
  • Three or more years of supervisory or management experience.
  • Experience managing retail media solutions across Amazon, Walmart, Target/Roundel, Instacart, Kroger, and/or other major retail media network

Knowledge, Skills and Abilities Requirements:
  • Strong command of retail media networks and commerce platforms, including Amazon, Walmart Connect, Target/Roundel, Kroger/KPM, Instacart, and other primary retail media partners.
  • Strategic thinker with the ability to translate shopper, retailer, media, and client business objectives into actionable commerce media plans.
  • Adept at analyzing results, synthesizing data, identifying insights and implications, and developing clear, actionable recommendations.
  • Confident presenter and persuasive communicator with the ability to explain complex data, media strategy, and performance recommendations to clients and internal stakeholders.
  • Strong cross-functional collaboration skills with the ability to operate across client engagement, strategy, creative, analytics, operations, retailer, and agency teams.
  • Ability to manage multiple priorities, concurrent clients, deadlines, and campaign workstreams in a fast-paced environment.
  • Strong partner management skills, including identifying partnership opportunities, evaluating vendors, supporting negotiations, and ensuring excellence in execution.
  • Player-coach mindset with the ability to mentor team members, support specialists, and help elevate commerce media expertise across the broader organization

What Acosta employees say

Pay

Benefits

Hours and flexibility

Workplace

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About Acosta

Sourced by ZipRecruiter

We are the sales and marketing powerhouse behind the most recognized brands. Many of our relationships originated over 50 years ago and continue to thrive today due to the exceptional value and client service we provide. In addition to having long-standing relationships with high-profile brands and we also enjoy partnerships with leading retailers Kroger, Walmart, Costco, and PetSmart and brands including P&G, Kraft-Heinz, Campbell's, Coca-Cola.

Industry

Marketing and retail

Company size

10,000+ Employees

Headquarters location

Jacksonville, FL, US

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