ZipRecruiter

Log In

1

Media Analyst Jobs in Raleigh, NC (NOW HIRING)

Nextiny

Entry Level Digital Marketer

Durham, NC · On-site

Learn and work with marketing platforms such as HubSpot, Google Analytics, and social media tools. * Conduct keyword research, optimize website content, and assist with SEO strategies. * Create and ...

Nextiny

Entry Level Digital Marketer

Raleigh, NC · On-site

Learn and work with marketing platforms such as HubSpot, Google Analytics, and social media tools. * Conduct keyword research, optimize website content, and assist with SEO strategies. * Create and ...

Nextiny

Entry Level Digital Marketer

Raleigh, NC

Learn and work with marketing platforms such as HubSpot, Google Analytics, and social media tools. * Conduct keyword research, optimize website content, and assist with SEO strategies. * Create and ...

Nextiny

Entry Level Digital Marketer

Durham, NC

Learn and work with marketing platforms such as HubSpot, Google Analytics, and social media tools. * Conduct keyword research, optimize website content, and assist with SEO strategies. * Create and ...

NetApp

Business Intelligence Analyst

Morrisville, NC · Remote

... media to introduce products and services. - Identify and qualify new sales opportunities by ... Ability to analyze customer profiles and understand their needs. - Communication: Strong verbal and ...

previous page

Showing results 41-60

All JobsMedia Analyst JobsMedia Analyst Jobs in Raleigh, NC

Media Analyst information

See Raleigh, NC salary details

$22

$34

$55

How much do media analyst jobs pay per hour?

As of Aug 8, 2026, the average hourly pay for media analyst in Raleigh, NC is $35.00, according to ZipRecruiter salary data. Most workers in this role earn between $28.27 and $36.44 per hour, depending on experience, location, and employer.

What is a media analyst?

A media analyst researches and examines social data to determine if marketing campaigns are effective at meeting business objectives. These marketing professionals help build a company’s online presence and improve brand awareness using blogs and search engine optimization (SEO). As a media analyst, your job duties include strategizing ways to sell a company’s products or services, finding SEO keywords and monitoring social tools, analyzing data and writing reports, and using marketing information to reach an organization’s customer base.

What is the difference between Media Analyst vs Media Planner?

AspectMedia AnalystMedia Planner
Required CredentialsBachelor's degree in marketing, communications, or related field; familiarity with analytics toolsBachelor's degree in marketing, advertising, or related field; knowledge of media channels
Work EnvironmentData analysis, reporting, and research in office settingsStrategic planning and campaign development in agency or client offices
Employer & Industry UsageMedia agencies, marketing firms, corporationsAdvertising agencies, media companies, marketing departments

Media Analysts focus on analyzing data to evaluate media performance, while Media Planners develop strategies to select the best media channels for campaigns. Both roles require similar educational backgrounds and often work within the same industry environments, but their core responsibilities differ: analysis versus planning.

What are some typical challenges media analysts face when interpreting data from multiple sources?

Media Analysts often encounter challenges in consolidating and interpreting data from various platforms, including traditional media, social media, and digital channels. Each source may use different metrics, formats, and measurement standards, making it necessary to standardize and validate the data before drawing actionable insights. Navigating discrepancies and ensuring data accuracy are key parts of the role, requiring strong analytical skills and attention to detail. Effective communication with other team members is also essential, as findings often need to be translated into clear recommendations for marketing, PR, or strategy teams.

What are the key skills and qualifications needed to thrive as a media analyst, and why are they important?

To thrive as a Media Analyst, you typically need strong analytical skills, a background in communications or marketing, and experience interpreting media data. Familiarity with media monitoring tools, analytics platforms (such as Google Analytics or Meltwater), and data visualization software is essential. Attention to detail, critical thinking, and effective communication are valuable soft skills for synthesizing insights and presenting findings. These competencies ensure accurate analysis of media trends, enabling data-driven recommendations that inform strategic decision-making.
More about Media Analyst jobs
What are the most commonly searched types of Media Analyst jobs in Raleigh, NC? The most popular types of Media Analyst jobs in Raleigh, NC are:
What are popular job titles related to Media Analyst jobs in Raleigh, NC? For Media Analyst jobs in Raleigh, NC, the most frequently searched job titles are:
What job categories do people searching Media Analyst jobs in Raleigh, NC look for? The top searched job categories for Media Analyst jobs in Raleigh, NC are:
What cities near Raleigh, NC are hiring for Media Analyst jobs? Cities near Raleigh, NC with the most Media Analyst job openings:
Media Analyst jobs near you
Infographic showing various Media Analyst job openings in Raleigh, NC as of August 2026, with employment types broken down into 84% Full Time, 8% Part Time, and 8% Contract. Highlights an 84% In-person, 8% Hybrid, and 8% Remote job distribution, with an average salary of $72,795 per year, or $35 per hour.

AI Lead Business Analyst/Project Lead

Cognizant Technology Solutions

Durham, NC • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

This job post has expired 1 day ago. Applications are no longer accepted.

Cognizant rating

7.4

Company rating: 7.4 out of 10

Based on 85 frontline employees who took The Breakroom Quiz

52nd of 72 rated business consultants

Job description

AI Onsite Business Analyst/ Project lead
Role Overview
We are looking for an onsite Business Analyst with experience in Artificial Intelligence (AI) and the Media & Entertainment industry. You will work closely with client stakeholders, Solution Architects, and software engineers to define requirements, bridge communication gaps, and deliver AI-driven media products (such as automated content tagging, recommendation engines, or generative AI workflows)
Key Responsibilities
  • Requirement Gathering: Translate complex business goals from media stakeholders into clear functional requirements and user stories for AI/ML teams.
  • Onsite Collaboration: Act as the primary onsite point of contact for the client, leading workshops, daily stand-ups, and review sessions.
  • AI/Data Product Lifecycle: Support the end-to-end delivery of AI models, ensuring data quality, model accuracy metrics, and alignment with business KPIs.
  • Process Mapping: Analyze existing media workflows (video editing, content distribution, asset management) and identify areas for AI automation.
  • Backlog Management: Write acceptance criteria, prioritize the product backlog, and manage sprint planning using Agile tools like Jira or Confluence.
  • User Acceptance Testing (UAT): Coordinate and execute UAT to ensure AI outputs meet business expectations before deployment.

Required Qualifications & Skills
  • Experience: 5+ years of experience as a Business Analyst in tech or media sectors.
  • Domain Knowledge: Strong understanding of the Media & Entertainment industry (OTT platforms, digital publishing, broadcasting, or digital asset management).
  • AI/Data Acumen: Hands-on experience working on AI, Machine Learning, Generative AI, or Big Data projects. Ability to understand model performance metrics (e.g., precision, recall, accuracy).
  • Core BA Skills: Proficient in requirements elicitation, gap analysis, creating wireframes, and writing detailed functional specification documents.
  • Technical Skills: Familiarity with SQL for data profiling and Agile/Scrum methodologies.
  • Soft Skills: Excellent client-facing communication, negotiation, and presentation skills.

Preferred / Nice-to-Have Skills
  • Experience with cloud platforms (AWS, Azure, or Google Cloud) and their AI/ML services.
  • Knowledge of Computer Vision or Natural Language Processing (NLP) applications in media.
  • Certification in Agile (CSM) or Business Analysis (IIBA/CBAP)

*Please note this role is not able to offer visa transfer or sponsorship now or in the future*
We're excited to meet people who share our mission and who can make an impact in a variety of ways. Don't hesitate to apply-even if you only meet the minimum requirements. Think about your transferable experiences and unique skills that make you stand out.
Salary and Other Compensation:
Applications will be accepted until Aug 27, 2026,
The annual salary for this position is between $ 75,000 - $ 130,000 depending on experience and other qualifications of the successful candidate.
This position is also eligible for Cognizant's discretionary annual incentive program, based on performance and subject to the terms of Cognizant's applicable plans.
Benefits: Cognizant offers the following benefits for this position, subject to applicable eligibility requirements:
  • Medical/Dental/Vision/Life Insurance
  • Paid holidays plus Paid Time Off
  • 401(k) plan and contributions
  • Long-term/Short-term Disability
  • Paid Parental Leave
  • Employee Stock Purchase Plan

Disclaimer: The salary, other compensation, and benefits information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law.
About Cognizant:
Cognizant (Nasdaq: CTSH) is an AI Builder and technology services provider, bridging the gap between AI investment and enterprise value by building full-stack AI solutions for our clients. Our deep industry, process and engineering expertise enables us to build an organization's unique context into technology systems that amplify human potential, drive tangible outcomes and keep global enterprises ahead in a fast-changing world. See how at cognizant.ai or @cognizant.
Additional employment information
Compensation information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law.
Applicants may be required to attend interviews in person or by video conference. In addition, candidates may be required to present their current state or government issued ID during each interview.
Cognizant is an equal opportunity employer. Your application and candidacy will not be considered based on race, color, sex, religion, creed, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, veteran status or any other characteristic protected by federal, state or local laws.
If you have a disability that requires reasonable accommodation to search for a job opening or submit an application, please email [email protected] for roles based in the Americas or [email protected] for roles based in India.

What Cognizant employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

Apply