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Media Analyst Jobs in Raleigh, NC (NOW HIRING)

CHIROBASIX

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Paid Social Media Strategist

Raleigh, NC · Remote

$50K - $55K/yr

Google Analytics / Tag Manager - Understanding how to get basic performance metrics from analytics. How to set up and track conversion events. * Trends - Staying on top of the latest social media ...

Burt's Media Services

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Social Specialist

Raleigh, NC · On-site

$25 - $35/hr

... media accounts. You'll own the content strategy and social execution for your assigned client ... Translate analytics into future content ideas, production recommendations, and content improvements.

North Carolina Justice Center

Policy Analyst

Raleigh, NC · On-site

$57K - $67K/yr

Analyst, Policy • Project/Department: Education & Law, Health Advocacy, Immigrant and Refugee ... digital media outlets, and communications partners to elevate policy issues affecting North ...

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All JobsMedia Analyst JobsMedia Analyst Jobs in Raleigh, NC

Media Analyst information

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How much do media analyst jobs pay per hour?

As of Jul 18, 2026, the average hourly pay for media analyst in Raleigh, NC is $35.00, according to ZipRecruiter salary data. Most workers in this role earn between $28.27 and $36.44 per hour, depending on experience, location, and employer.

What Is a Media Analyst?

A media analyst researches and examines social data to determine if marketing campaigns are effective at meeting business objectives. These marketing professionals help build a company’s online presence and improve brand awareness using blogs and search engine optimization (SEO). As a media analyst, your job duties include strategizing ways to sell a company’s products or services, finding SEO keywords and monitoring social tools, analyzing data and writing reports, and using marketing information to reach an organization’s customer base.

What is the difference between Media Analyst vs Media Planner?

AspectMedia AnalystMedia Planner
Required CredentialsBachelor's degree in marketing, communications, or related field; familiarity with analytics toolsBachelor's degree in marketing, advertising, or related field; knowledge of media channels
Work EnvironmentData analysis, reporting, and research in office settingsStrategic planning and campaign development in agency or client offices
Employer & Industry UsageMedia agencies, marketing firms, corporationsAdvertising agencies, media companies, marketing departments

Media Analysts focus on analyzing data to evaluate media performance, while Media Planners develop strategies to select the best media channels for campaigns. Both roles require similar educational backgrounds and often work within the same industry environments, but their core responsibilities differ: analysis versus planning.

What does a media analyst do?

A media analyst evaluates media coverage, social media trends, and audience engagement to assess the effectiveness of marketing campaigns and public relations efforts. They use tools like media monitoring software and analyze data to provide insights that inform strategic decisions. Strong analytical skills and familiarity with media analytics platforms are essential for this role.

Is a media analyst a good career?

A media analyst is a professional who evaluates media content, audience engagement, and campaign effectiveness using tools like media monitoring software and data analysis. The role offers opportunities in marketing, advertising, and public relations, often requiring strong analytical skills and industry knowledge. It can be a stable career with growth potential for those interested in media trends and data-driven decision making.

What kind of jobs in media bring in $150,000 a year?

Senior media analysts, media directors, and media strategists with extensive experience and advanced skills in data analysis, digital marketing, and media planning can earn $150,000 or more annually. These roles often require strong analytical tools knowledge, industry certifications, and leadership responsibilities within advertising agencies or media companies.

What are some typical challenges Media Analysts face when interpreting data from multiple sources?

Media Analysts often encounter challenges in consolidating and interpreting data from various platforms, including traditional media, social media, and digital channels. Each source may use different metrics, formats, and measurement standards, making it necessary to standardize and validate the data before drawing actionable insights. Navigating discrepancies and ensuring data accuracy are key parts of the role, requiring strong analytical skills and attention to detail. Effective communication with other team members is also essential, as findings often need to be translated into clear recommendations for marketing, PR, or strategy teams.

What jobs will no longer exist in 2030?

Media Analyst roles may decline as automation and AI tools increasingly handle data analysis and media monitoring tasks. Jobs that rely heavily on manual data collection or basic reporting are expected to be replaced by advanced analytics software, requiring professionals to develop skills in data science and AI tools to stay relevant.

What are Media Analysts?

Media Analysts are professionals who evaluate and interpret data related to media content, audiences, and performance. They monitor various media channels, such as television, radio, print, and digital platforms, to assess the effectiveness of marketing campaigns and public relations strategies. Media Analysts use tools and analytics to track trends, measure audience engagement, and provide actionable insights to organizations. Their work helps businesses understand how their brand is perceived and how to optimize their media presence for better results.

What are the key skills and qualifications needed to thrive as a Media Analyst, and why are they important?

To thrive as a Media Analyst, you typically need strong analytical skills, a background in communications or marketing, and experience interpreting media data. Familiarity with media monitoring tools, analytics platforms (such as Google Analytics or Meltwater), and data visualization software is essential. Attention to detail, critical thinking, and effective communication are valuable soft skills for synthesizing insights and presenting findings. These competencies ensure accurate analysis of media trends, enabling data-driven recommendations that inform strategic decision-making.
More about Media Analyst jobs
What are the most commonly searched types of Media Analyst jobs in Raleigh, NC? The most popular types of Media Analyst jobs in Raleigh, NC are:
What are popular job titles related to Media Analyst jobs in Raleigh, NC? For Media Analyst jobs in Raleigh, NC, the most frequently searched job titles are:
What job categories do people searching Media Analyst jobs in Raleigh, NC look for? The top searched job categories for Media Analyst jobs in Raleigh, NC are:
What cities near Raleigh, NC are hiring for Media Analyst jobs? Cities near Raleigh, NC with the most Media Analyst job openings:
Media Analyst jobs near you
Infographic showing various Media Analyst job openings in Raleigh, NC as of July 2026, with employment types broken down into 10% Internship, and 90% Full Time. Highlights an 91% In-person, and 9% Remote job distribution, with an average salary of $72,791 per year, or $35 per hour.

Social Media Coordinator

North Carolina Asian Americans Together

Raleigh, NC • On-site

Other

Medical, Dental, Vision, Retirement, PTO

This job post has expired today. Applications are no longer accepted.

Job description

North Carolina Asian Americans Together (NCAAT) & NCAAT in Action 

Status: Full-time, exempt | One-Year Term Position Salary $60-65,000 with Benefits 

Location: Raleigh, NC — Hybrid (2 days in-office / 3 remote); travel across the Triangle and statewide as needed

 THE PITCH

Are you a social media strategist and digital organizer who's built real audiences for causes you believe in? Do you know the difference between a BlueSky thread and a Facebook group -  and why it matters for a civic engagement campaign? Can you go live from a rally, cut a TikTok on the way back, and set up an email re-engagement sequence before end of day?

 

North Carolina Asian Americans Together and its sister organization, NCAAT in Action, are looking for someone who can grow our audience, move them to action, and do it with creativity, cultural fluency, and strategic precision. If you want a creative home doing mission-driven work with solid pay, good benefits, and real organizational infrastructure behind you -  read on.

 ABOUT THE ORGANIZATIONS

North Carolina Asian Americans Together (NCAAT) is a nonpartisan, nonprofit organization committed to equity and justice for all, building community among Asian American communities and allies in North Carolina through civic engagement, leadership development, grassroots mobilization, and political participation.

 

NCAAT in Action (NCAATIA) is NCAAT's 501(c)(4) sister organization, building political power among Asian Americans and allies through voter education, progressive advocacy, and leadership development.

 ABOUT THE ROLE

This is a hands-on, high-visibility role at the intersection of digital storytelling and grassroots organizing. You'll own NCAAT and NCAATIA's day-to-day social media presence -  from content strategy and production to platform management, community engagement, and paid digital campaigns 0  while also supporting web content, email, and online action tools.

 

You'll report to the Sr. Director of Communications with a technical line to the Digital Communications Coordinator, and collaborate closely with our Membership and Programs teams to amplify the work happening on the ground.

 

This is not a post-and-ghost role. We're looking for someone who can build genuine relationships online, convert followers into members and activists, and make our audiences feel seen - especially AAPI communities who are too often invisible in mainstream civic and political life.

 WHAT YOU'LL DOSocial Media & Community Management
  • Own the editorial calendar and day-to-day publishing across Facebook, Instagram, TikTok, YouTube, BlueSky, Threads, and emerging platforms
  • Build and moderate closed digital communities (Discord, WhatsApp, WeChat, KakaoTalk, Reddit) where appropriate for audience segments
  • Engage directly with comments, messages, and community members to build trust and deepen relationships -  not just broadcast
  • Provide real-time digital support at events: going live, capturing field content, amplifying moments as they happen
Content Creation
  • Working with a visual storyteller who heads film content, this strategist will produce original content across formats: short-form video (Reels, TikTok, YouTube Shorts), graphics, long-form copy, and carousels
  • Develop messaging guidance and creative briefs for outreach to diverse AAPI audiences -  including youth, women, seniors, and underrepresented communities
  • Lead rapid-response content during elections, legislative moments, and civic emergencies
  • Collaborate on paid digital ad strategy, execution, and performance optimization (Meta Ads, TikTok Ads)
Digital Organizing & Growth
  • Develop and execute strategies to grow NCAAT's activist, volunteer, and membership base online
  • Create pathways to move audiences off-platform and into membership, volunteer pipelines, and civic action
  • Build and deploy email sequences and online action forms using the organization's CRM (e.g., ActionNetwork, EveryAction, or similar)
  • Support website content publishing and updates
Analytics & Optimization
  • Track performance using platform analytics, Google Analytics, and reporting tools
  • Share regular performance observations with the Communications team
  • Adjust content strategies based on data, audience feedback, and program goals
 WHAT WE'RE LOOKING FORRequired
  • Demonstrated experience creating social media content for a mission-driven organization, advocacy campaign, or social justice cause - with a portfolio/ samples you can show and metrics
  • Graphic design proficiency in Canva or Adobe Creative Suite. Respond to staff requests, including rapid response
  • Fluency across major platforms: Instagram, TikTok, Facebook, YouTube, BlueSky, Threads), LinkedIn
  • Experience running paid social campaigns (Meta Ads, TikTok Ads) and measuring ROI
  • Familiarity with scheduling, listening, and analytics tools (Later, Buffer, Sprout Social, or native platform tools)
  • Experience with email marketing or CRM platforms (ActionNetwork, EveryAction, Mailchimp, or similar)
  • Strong copywriting instincts and knowledge of content algorithm; you can write for the scroll and the share
  • Ability to work flexible hours during campaigns, elections, and rapid-response moments
Preferred
  • Experience with digital organizing - both content creation and  conversion: moving online audiences into offline action, membership, or sustained engagement
  • Background in AAPI communities, racial justice, civic engagement, or progressive political advocacy
  • Proficiency in an Asian language (Mandarin, Cantonese, Vietnamese, Korean, Tagalog, Hindi, etc.)
  • Experience building and managing closed online communities (Discord servers, WhatsApp groups, etc.)
  • Familiarity with the creator economy, influencer outreach, and community partnership strategies
  • Knowledge of digital accessibility best practices: captions, alt text, screen reader-compatible design
  • Short-form video production and editing experience (CapCut, Adobe Premiere Rush, or equivalent)
WHAT SUCCESS LOOKS LIKE IN YEAR ONE

We want to be upfront about what we're hoping you'll help us achieve:

 
  • Measurable, sustained growth in followers, reach, and engagement across priority platforms
  • Increased conversion of social audiences to email list subscribers, members, or volunteers
  • Consistent, high-quality content output that reflects NCAAT's voice and authentically serves our communities
  • A working rapid-response system for elections, advocacy campaigns, and civic emergencies
  • At least one new digital community or audience segment identified and cultivated
  • Paid ad campaigns with clear ROI tied to organizational goals
 

Term: This is a one-year contract position. Continued employment beyond the initial term depends on funding availability and organizational needs and is not guaranteed. We are committed to transparency about this from the start — and to supporting your professional development throughout your time with us. Many NCAAT staff have grown with the organization beyond their initial term.

 

Benefits: Full-time employees receive health, dental, and vision insurance; paid vacation and wellness time; optional 401(k); flextime and hybrid work flexibility; and a yearly professional development stipend that may be used for Asian language courses or other training.


 

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