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Marketing Program Coordinator Jobs in Boca Raton, FL

Prime Outlets

Director, Marketing-VI

Boca Raton, FL · On-site

Promote platform program opportunities to, and foster relationships with key retail partners ... Strong organization and coordination skills * Strong team building and coaching skills * Ability to ...

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Marketing Program Coordinator information

See Boca Raton, FL salary details

$13

$23

$31

How much do marketing program coordinator jobs pay per hour?

As of Aug 9, 2026, the average hourly pay for marketing program coordinator in Boca Raton, FL is $23.52, according to ZipRecruiter salary data. Most workers in this role earn between $19.86 and $26.25 per hour, depending on experience, location, and employer.

What is the difference between Marketing Program Coordinator vs Marketing Specialist?

AspectMarketing Program CoordinatorMarketing Specialist
ResponsibilitiesCoordinates marketing programs, manages schedules, and supports campaign executionDevelops marketing strategies, creates content, and analyzes campaign performance
Required SkillsOrganizational skills, communication, basic marketing knowledgeCreativity, analytical skills, content creation
CredentialsBachelor's degree in marketing or related fieldBachelor's degree in marketing, communications, or related field
Work EnvironmentOffice setting, supporting marketing teamsOffice or remote, involved in campaign development

While both roles require a bachelor's degree and involve marketing activities, the Marketing Program Coordinator primarily manages and supports marketing programs and logistics, whereas the Marketing Specialist focuses on strategy, content creation, and campaign analysis. The Coordinator role is more administrative and organizational, while the Specialist role is more creative and strategic.

Is a marketing program coordinator entry-level?

A marketing program coordinator role is often considered entry-level or early-career, requiring some experience in marketing, project management, or related skills. Many positions seek candidates with a bachelor's degree and familiarity with marketing tools like CRM or analytics platforms, but extensive experience is typically not required.

What does a marketing program coordinator do?

A Marketing Program Coordinator is responsible for organizing and managing marketing campaigns and programs within an organization. They work closely with marketing teams to plan, execute, and monitor promotional activities, events, and digital campaigns. Their role often involves coordinating schedules, tracking budgets, communicating with vendors, and ensuring that marketing initiatives align with business goals. Additionally, they may assist in gathering and analyzing data to measure the effectiveness of marketing efforts.

What are the key skills and qualifications needed to thrive as a marketing program coordinator, and why are they important?

To thrive as a Marketing Program Coordinator, you need strong project management, organizational, and communication skills, often supported by a degree in marketing or a related field. Familiarity with marketing automation platforms, CRM systems, and analytics tools is typically required, along with certifications like HubSpot or Google Analytics being advantageous. Attention to detail, adaptability, and collaborative teamwork are soft skills that distinguish top performers in this role. These competencies enable effective campaign execution, cross-functional coordination, and measurable marketing outcomes.

How does a marketing program coordinator typically collaborate with cross-functional teams?

As a Marketing Program Coordinator, you’ll regularly work with teams such as sales, product management, creative, and digital marketing to ensure campaigns are executed smoothly and align with overall business goals. This often involves organizing meetings, gathering input, and managing timelines so that all stakeholders are informed and deliverables stay on track. Strong communication and organization skills are key, as you’ll serve as the main point of contact between departments, helping to translate marketing strategies into actionable tasks. This collaborative environment not only builds your project management abilities but also provides a strong foundation for future advancement into senior marketing or program management roles.

How much does a marketing program coordinator earn?

The average salary for a marketing program coordinator in the United States ranges from $45,000 to $65,000 per year, depending on experience, location, and industry. Entry-level positions may start lower, while experienced coordinators with certifications or specialized skills can earn higher salaries. Benefits often include health insurance, paid time off, and opportunities for professional development.
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Marketing Program Coordinator jobs near you
Infographic showing various Marketing Program Coordinator job openings in Boca Raton, FL as of August 2026, with employment types broken down into 1% As Needed, 77% Full Time, 17% Part Time, 1% Temporary, and 4% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $48,927 per year, or $23.5 per hour.

Director, Marketing-VI

SPG Administrative Svcs. Ptr.

Boca Raton, FL

Full-time

Re-posted 17 days ago

Job description

Job Location:

Town Center at Boca Raton

PRIMARY PURPOSE:

This position is responsible for communicating the Simon and center specific brand proposition/narrative at the local center level via sourcing and executing property level marketing initiatives. Responsibilities include: creation, development, and implementation of the overall strategic marketing and communication direction ofthe shopping center. The Director of Marketing will also be responsible for providing sales support and implementation of business development programs.

PRINCIPAL RESPONSIBILITIES:

The successful candidate's responsibilities will include, but not be limited to:

  • Develop and execute an annual marketing plan which strategically utilizes all platform programs, supports the corporate marketing objectives and positively impacts the center's core financial objectives: EBIDTA, SBV income, leasing, sales, overage rent, traffic, and market share

  • Implementation of business development revenue opportunities including mall assets, media assets, and mall programming in order to achieve the financial sales goals ofthe property

  • Develop and implement retailer intensification strategies that drive awareness and sales

  • Promote platform program opportunities to, and foster relationships with key retail partners

  • Implement corporate direction regarding all national and/or regional Simon/Malls brand marketing and SBV programs and initiatives at the field level

  • Create annual marketing budgets based on retailer dues, allocating expenses as appropriate to support platform programming, Simon initiatives and brand messaging in order to achieve center objectives.

  • Forecast and maximize marketing dollars by analyzing sales performance of the center and our retailers including overage rent, as well as the ROI on marketing programs on a monthly basis

  • Manage data input and use of Salesforce as related to tourism, deal management, lease actions, and inventory

  • Where applicable, oversee and execute tourism programs to include: local/regional/national/international/Simon Shopping Destinations initiatives

  • Coordinate all shopping center visual merchandising, signage and advertising programs to ensure quality and effective use

  • Manage where applicable all marketing work surrounding center renovations, redevelopment and expansions to ensure effective messaging to the shopper base

  • Provide input as required on media plans, media buys and media channels for the most effective reach of the target audience for the center

  • Work with the PR agency to enhance overall perception of property, establish and ensure local media relations are solid, and responses for media releases, alerts and talking points are adequately prepared, vetted and used

  • Drive the growth and engagement of our social media channels, as well as data collection, SMS, and Email (subscribers) for the specific centers

  • Develop professional business relationships with center retailers

  • Where applicable, drive Simon loyalty programs tailored to the individual property market and core demographics

  • Oversee all financial forecasting budgeted for the marketing department and marketing programs

  • Hire and oversee all work assigned to the Marketing Administrative Assistant

  • Participate in Manager on Duty rotation, staff meetings and other relevant management responsibilities as a critical member of the mall management team at each center

MINIMUM QUALIFICATIONS:

  • BA or BS degree with emphasis in sales, marketing, or business

  • 4-6 years previous experience in strategic marketing, event management, sales, sponsorship, and budgeting

  • Knowledge of retail management, marketing and advertising and working knowledge of the media industry

  • Excellent interpersonal, communication, selling, and negotiation skills with the ability to use tact and diplomacy when interacting with others

  • Superior computer skills combined with the ability to effectively communicate verbally, visually, and in writing are essential to success

  • Flexibility to work varied schedules including weekends and evenings

  • Strong team building and coaching skills

  • Ability to handle multiple projects simultaneously

  • Some overnight travel required

  • Ability to think strategically

LEADERSHIP CHARACTERISTICS:

  • Strong organization and coordination skills

  • Strong team building and coaching skills

  • Ability to handle multiple projects simultaneously

  • Ability to communicate with various levels within the organization

Apply