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Marketing Outdoor Jobs (NOW HIRING)

Johnson Outdoors

Content Marketing Manager- Diving

  • Life

  • Retirement

  • PTO

Diving Content Marketing Manager At Johnson Outdoors, home to some of the world's most innovative and best-known outdoor recreation brands, we create amazing outdoor experiences - for adventurers, by ...

U S National Whitewater Center

Marketing Manager

Charlotte, NC · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

Develop a deep understanding of the outdoor industry and Whitewater experiences to ensure marketing efforts align with the outdoor lifestyle and Whitewater brand. * Assure trackable and data driven ...

Adams Outdoor

Market Director

Winston Salem, NC · On-site

$110 - $170/hr

JOB SUMMARY: Adams Outdoor Advertising (AOA), the 4th largest and largest private Outdoor ... Bachelor's degree in Sales and Marketing or Business or equivalent experience. Two to three years ...

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All JobsTourism JobsMarketing Outdoor Jobs

Marketing Outdoor information

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$23K

$45.4K

$59.5K

How much do marketing outdoor jobs pay per year?

As of Aug 19, 2026, the average yearly pay for marketing outdoor in the United States is $45,446.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,000.00 and $50,500.00 per year, depending on experience, location, and employer.

What is a marketing outdoor?

Marketing Outdoor jobs involve promoting products, services, or brands using outdoor advertising methods such as billboards, transit ads, posters, and event sponsorships. Professionals in this field plan, design, and execute campaigns that reach potential customers in public spaces. Their goal is to maximize brand visibility and engagement outside traditional digital or print channels. These roles often require creativity, project management skills, and knowledge of local advertising regulations.

How does a marketing outdoor professional typically collaborate with creative and sales teams to execute campaigns?

Marketing Outdoor professionals play a pivotal role in bridging the gap between creative and sales teams. They work closely with designers to ensure that billboards, transit ads, and other outdoor materials align with brand messaging and visual standards. Simultaneously, they coordinate with sales teams to identify optimal locations and timing that maximize audience reach and campaign ROI. Regular meetings, feedback sessions, and joint planning are common, fostering a collaborative environment that ensures campaigns are both visually effective and strategically placed.

What are the key skills and qualifications needed to thrive as an outdoor marketing specialist, and why are they important?

To thrive as an Outdoor Marketing Specialist, you need strong skills in campaign planning, market analysis, brand promotion, and often a degree in marketing or a related field. Familiarity with tools like geographic information systems (GIS), digital signage platforms, and analytics software is typical, along with knowledge of advertising regulations. Creativity, strong communication, and project management skills help you stand out in creating impactful outdoor campaigns and collaborating with various stakeholders. These skills ensure outdoor marketing initiatives effectively reach target audiences, maximize visibility, and drive measurable results.

What is the difference between Marketing Outdoor vs Marketing Digital?

AspectMarketing OutdoorMarketing Digital
Required CredentialsMarketing or communications degree often preferredMarketing or digital media degree often preferred
Work EnvironmentOutdoor locations, events, billboardsOnline platforms, computers, mobile devices
Industry UsageAdvertising, promotions, brand visibilityOnline advertising, social media, SEO
Common Search/ComparisonMarketing Outdoor vs Marketing Digital

Marketing Outdoor focuses on physical advertising like billboards and events, requiring outdoor skills and on-site work. Marketing Digital involves online campaigns, social media, and SEO, emphasizing digital skills. Both roles are vital for comprehensive marketing strategies but differ mainly in environment and tools used.

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What cities are hiring for Marketing Outdoor jobs?

Cities with the most Marketing Outdoor job openings:

What states have the most Marketing Outdoor jobs?

States with the most job openings for Marketing Outdoor jobs include:

What job categories do people searching Marketing Outdoor jobs look for?

The top searched job categories for Marketing Outdoor jobs are:

Marketing Outdoor jobs near you
Infographic showing various Marketing Outdoor job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 88% Full Time, 10% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $45,446 per year, or $21.8 per hour.

Vice President of Digital Marketing (Irving)

Good Sportsman Marketing LLC

Irving, TX • On-site

Full-time

Posted 16 days ago

Job description

Description

Lead the Digital Future of the Outdoor Industry

At GSM Outdoors, we are passionate about creating innovative products that enhance the outdoor experience. As the parent company of more than 50 industry-leading brands, including Stealth Cam, Walker's, Muddy, Birchwood Casey, TRUGLO, Hunter Specialties, Big Bite Baits, Cuda, and HuntStand, we are committed to delivering best-in-class products and digital experiences to hunters, anglers, shooters, and outdoor enthusiasts.

We're seeking a visionary Vice President of Digital Marketing to architect and execute the company's enterprise-wide digital growth strategy. Reporting directly to the Chief Marketing Officer, this executive leader will oversee Digital Marketing, E-commerce, Amazon Marketplace, and App Marketing while driving omnichannel growth, maximizing digital performance, and accelerating revenue across our portfolio of brands.

This is an opportunity to shape the future of digital commerce and marketing for one of the outdoor industry's largest and fastest-growing companies.

Position Summary

The Vice President of Digital Marketing is responsible for developing and executing a comprehensive digital strategy that aligns with GSM Outdoors' business objectives and growth initiatives. This executive will lead cross-functional teams responsible for performance marketing, eCommerce operations, marketplace strategy, customer acquisition, and digital product marketing while ensuring a seamless customer experience across every digital touchpoint.

Success in this role requires a strategic leader who combines data-driven decision making with a deep understanding of digital marketing, eCommerce, consumer behavior, and technology.

What You'll DoLead Enterprise Digital Strategy
  • Develop and execute the overall digital growth strategy across a portfolio of more than 50 outdoor brands.
  • Drive omnichannel revenue growth by integrating Direct-to-Consumer (DTC), marketplace, retail, and app marketing strategies.
  • Establish annual business objectives, digital KPIs, and long-term strategic roadmaps aligned with corporate goals.
  • Partner closely with executive leadership to identify new growth opportunities and emerging digital trends.
Lead Performance Marketing
  • Develop and oversee enterprise digital marketing strategies across:
    • Paid Search
    • Paid Social
    • Search Engine Optimization (SEO)
    • Affiliate Marketing
    • Programmatic Advertising
    • Email & Lifecycle Marketing
    • Display Advertising
  • Own the enterprise digital marketing budget, forecasting, and investment strategy.
  • Drive continuous improvement of:
    • Return on Ad Spend (ROAS)
    • Customer Acquisition Cost (CAC)
    • Customer Lifetime Value (LTV)
    • Conversion Rate
    • Revenue Growth
  • Build executive dashboards and KPI scorecards that provide actionable business insights.
Lead E-commerce & Digital Experience
  • Provide strategic leadership for the web development, engineering, UX/UI, merchandising, and ecommerce teams.
  • Oversee the performance and optimization of more than 50 brand websites.
  • Lead initiatives focused on:
    • Conversion Rate Optimization (CRO)
    • Site performance and speed
    • Customer experience
    • User journey optimization
    • Mobile-first experiences
  • Prioritize digital roadmaps for:
    • New brand launches
    • Website redesigns
    • Platform upgrades
    • Promotional campaigns
    • Site migrations
Lead Amazon & Marketplace Growth
  • Own the strategic direction for Amazon Vendor Central, Seller Central, and other digital marketplaces.
  • Drive marketplace revenue, profitability, and market share growth.
  • Lead Amazon Advertising strategies including:
    • Sponsored Products
    • Sponsored Brands
    • Sponsored Display
    • Amazon DSP
  • Protect pricing integrity and brand equity across marketplace channels.
  • Ensure Amazon growth strategies complement—not compete with—Direct-to-Consumer and retail sales channels.
Lead App Marketing & Connected Ecosystems
  • Develop customer acquisition, engagement, and retention strategies for GSM Outdoors' connected digital ecosystem, including HuntStand, DeerCast, and companion product applications.
  • Build integrated marketing campaigns connecting physical products with digital experiences, including connected trail cameras, hearing protection, and smart outdoor technologies.
  • Establish communication strategies utilizing:
    • In-app messaging
    • Push notifications
    • Email marketing
    • Customer lifecycle automation
  • Create standardized communication processes for product updates, feature launches, maintenance notifications, and customer engagement.
Build High-Performing Teams
  • Lead and develop high-performing teams across:
    • Digital Marketing
    • Ecommerce
    • Amazon Marketplace
    • App Marketing
    • Web Development
  • Foster a culture of innovation, accountability, collaboration, and continuous improvement.
  • Recruit, mentor, and develop future digital leaders.
  • Establish clear performance metrics and professional development plans.
Drive Data & Analytics
  • Utilize advanced analytics to understand customer behavior and optimize the digital customer journey.
  • Build performance marketing funnels that maximize customer acquisition and retention.
  • Leverage data to improve campaign performance, customer segmentation, personalization, and lifetime value.
  • Present executive-level insights and recommendations to senior leadership.
RequirementsWhat You'll Bring
  • Bachelor's degree in Marketing, Business, Digital Marketing, Communications, or a related field.
  • MBA or Master's degree preferred.
  • 10+ years of progressive leadership experience in Digital Marketing, Ecommerce, Performance Marketing, or Digital Commerce.
  • Minimum 3 years of executive leadership experience at the Vice President or Senior Director level.
  • Proven success leading enterprise digital marketing strategies for multi-brand organizations.
  • Experience managing large digital marketing budgets with measurable ROI.
  • Deep expertise in:
    • Performance Marketing
    • Ecommerce
    • Customer Acquisition
    • Amazon Marketplace
    • SEO/SEM
    • Conversion Rate Optimization
    • Marketing Analytics
    • Customer Journey Mapping
  • Experience leading in-house web development and ecommerce teams.
  • Strong understanding of omnichannel retail strategy.
  • Exceptional financial, analytical, and strategic planning skills.
  • Outstanding communication and executive presentation abilities.
Preferred Qualifications
  • Experience within the outdoor recreation, hunting, fishing, shooting sports, sporting goods, or consumer products industries.
  • Experience managing portfolios consisting of numerous consumer brands.
  • Knowledge of connected-device ecosystems, mobile applications, and subscription-based digital products.
  • Passion for the outdoor lifestyle and a strong understanding of the outdoor consumer.
Why GSM Outdoors?

At GSM Outdoors, you'll have the opportunity to shape the digital future of one of the most recognized portfolios of outdoor brands in North America. Your leadership will directly influence how millions of consumers discover, shop for, and engage with our products across digital channels.

You’ll join a collaborative executive leadership team focused on innovation, growth, and delivering exceptional customer experiences while helping drive the next generation of outdoor technology and commerce.

GSM Outdoors is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive workplace where every employee can grow, contribute, and succeed.

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