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Marketing Operations Manager Jobs in Rochester, MI

FocusKPI

Marketing Operations Analyst

Warren, MI · On-site

As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... Data Governance and Management: Gain a comprehensive understanding of our data quality and flow ...

Limitless East Marketing

Marketing Assistant

Detroit, MI · On-site

$47K - $52K/yr

Perform administrative tasks that support daily marketing operations. Qualifications * Strong written and verbal communication skills. * Excellent organizational and time management abilities. * High ...

Alphabe Insight Inc

Marketing Assistant

Detroit, MI · On-site

$47K - $52K/yr

Perform administrative tasks that support daily marketing operations. Qualifications * Strong written and verbal communication skills. * Excellent organizational and time management abilities. * High ...

Stryker

Senior Manager, Digital (remote)

Detroit, MI · On-site +1

$153K - $255K/yr

Remote As our Senior Manager of Digital Communications, you will be responsible for the strategic ... Streamline marketing workflows, improve operational efficiency, and contribute to the company ...

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All JobsMarketing Operations JobsMarketing Operations Manager JobsMarketing Operations Manager Jobs in Rochester, MI

Marketing Operations Manager information

See Rochester, MI salary details

$19.8K

$93.4K

$162K

How much do marketing operations manager jobs pay per year?

As of Aug 10, 2026, the average yearly pay for marketing operations manager in Rochester, MI is $93,360.00, according to ZipRecruiter salary data. Most workers in this role earn between $66,300.00 and $116,400.00 per year, depending on experience, location, and employer.

What is the difference between Marketing Operations Manager vs Marketing Coordinator?

AspectMarketing Operations ManagerMarketing Coordinator
ResponsibilitiesOversees marketing processes, technology, data analysis, and team coordinationSupports marketing campaigns, manages schedules, and assists with content creation
Required SkillsProject management, data analysis, marketing technology proficiencyCommunication, organization, basic marketing knowledge
Work EnvironmentStrategic planning, cross-department collaborationExecution-focused, campaign support
Common CertificationsHubSpot, Google Analytics, PMP (optional)None typically required

The Marketing Operations Manager focuses on optimizing marketing processes and technology, while the Marketing Coordinator handles campaign support and execution. Both roles are essential but differ in scope and strategic involvement.

What are the key skills and qualifications needed to thrive as a marketing operations manager?

To thrive as a Marketing Operations Manager, you need expertise in marketing strategy, data analysis, project management, and a bachelor’s degree in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and analytics tools is typically required, along with certifications such as Salesforce or Google Analytics. Strong organizational skills, attention to detail, and effective communication help drive cross-functional collaboration and process optimization. These skills ensure seamless marketing execution, data-driven decision-making, and alignment between marketing initiatives and overall business objectives.

What is a marketing operations manager?

A marketing operations manager supervises marketing department staff to maintain productivity and smooth operations. Unlike a marketing project manager who focuses on a particular marketing campaign, a marketing operations manager oversees the overall marketing department and ensures the staff meets their goals. Job duties include evaluating market trends to develop new marketing strategies, creating department goals, delegating project tasks to employees, and training new marketing employees. Qualifications for this career include a bachelor’s or master’s degree in marketing, business administration, or a related field, extensive marketing experience, and leadership skills.

What are some common challenges faced by marketing operations managers when aligning marketing technology with organizational goals?

Marketing Operations Managers often encounter challenges when ensuring that marketing technology stacks effectively support broader business objectives. Integrating new tools with existing systems, maintaining data accuracy across platforms, and securing buy-in from cross-functional teams can be complex. Additionally, staying updated with rapidly evolving marketing technologies while balancing cost and utility requires ongoing attention. Successful Marketing Operations Managers proactively communicate with stakeholders, regularly evaluate tech performance, and foster a culture of continuous improvement to address these hurdles.
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Marketing Operations Manager jobs near you

Marketing Operations Analyst

FocusKPI

Sterling Heights, MI • On-site

Full-time

Re-posted 20 days ago

Job description

FocusKPI is looking for a Marketing Operations Analyst to join one of our clients, a high-tech SaaS company.

As a Marketing Operations Analyst on the Marketing Operations & Technology team, you’ll help share the client's marketing data strategy. This includes driving data governance and consistency across systems, enabling effective audience targeting for strategic marketing initiatives, and ensuring compliance with privacy regulations such as GDPR and CCPA. This is a hands-on technical role, ideal for someone who thrives in ambiguity, works autonomously with large data sets, and brings structure to complex problems. The role involves writing complex SQL to access data in our warehouse, while also building and activating audiences through our customer data platform (CDP). The ideal candidate is innately curious and passionate about identifying novel approaches to derive value from disparate data sets and highly motivated to improve your skillset around the modern data stack.

Responsibilities:

  • Audience Targeting: Develop and implement audience segmentation strategies using advanced SQL queries and data manipulation to support targeted campaigns.
  • Data Governance and Management: Gain a comprehensive understanding of our data quality and flow processes, while identifying and developing solutions to enhance data usability and accessibility.
  • Compliance Oversight: Ensure all marketing data practices adhere to privacy regulations, including GDPR and CCPA.
  • Data Integration: Collaborate with cross-functional teams such as IT and engineering to integrate data from various sources into the customer data platform (CDP) for comprehensive analysis.
  • Analytics and Reporting: Design and execute data analyses to derive actionable insights, providing stakeholders with regular reports on marketing performance and audience behaviour.
  • Collaboration and Communication: Collaborate cross-functionally with marketing stakeholders to gather evolving requirements, design effective solutions, and clearly communicate nuances of the deliverable to ensure alignment and actionable outcomes.

Requirements:

  • Bachelor’s degree in Data Science, Computer Science, or a related field
  • Minimum of 3-5 years of experience in data management, analytics, or similar, preferably within a marketing environment
  • Proficiency in SQL for data manipulation and analysis. Comfortable with Python.
  • Experience working within data platforms like Databricks/Snowflake, and analytics modeling platforms such as Tableau
  • Strong analytical and problem-solving skills with the ability to interpret complex data sets and generate actionable insights.
  • Exceptional attention to detail and a commitment to maintaining high data quality standards.
  • Demonstrates innate curiosity, comfort with ambiguity, and a proactive approach to identifying opportunities for improvement and innovation in data processes

No C2C resumes are considered

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About FocusKPI

Sourced by ZipRecruiter

Industry

Computing infrastructure providers, data processing, web hosting

Company size

51 - 200 Employees

Headquarters location

Santa Clara, CA, US

Year founded

2010

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