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Marketing Manager Restaurant Chain Jobs (NOW HIRING)

Zaxby's

General Manager - Restaurant

Atlanta, GA

$53K - $73K/yr

The chain operates primarily in the South, and has more than 900 locations. The Restaurant Manager ... Monitor training levels and provide team members with appropriate feedback * Assist Unit Marketing ...

Zaxby's

General Manager - Restaurant

Atlanta, GA

$53K - $73K/yr

The chain operates primarily in the South, and has more than 900 locations. The Restaurant Manager ... Monitor training levels and provide team members with appropriate feedback * Assist Unit Marketing ...

Zaxby's

Marketing Manager

Florence, SC

$60K/yr

About the Role We're looking for a creative and results-driven Marketing Manager with experience in ... Zaxby's is an American chain of fast casual restaurants offering chicken wings, chicken fingers ...

Huntsman

Marketing Manager

Houston, TX

: Marketing Manager Huntsman is seeking a Marketing Manager supporting the Performance Products ... Collaborate with R&D, Commercial, Quality, Manufacturing, and Supply Chain teams to ensure ...

NOW Group

Marketing Manager

Peoria, IL · Hybrid

$55K - $70K/yr

Marketing Manager NOW Group Location: Peoria, IL / Hybrid (Remote + Travel to Peoria, IL ... If you're excited about launching restaurants, creating unforgettable guest experiences, building ...

NOW Group

Marketing Manager

Peoria, IL · Hybrid

$55K - $70K/yr

Marketing Manager NOW Group Location: Peoria, IL / Hybrid (Remote + Travel to Peoria, IL ... If you're excited about launching restaurants, creating unforgettable guest experiences, building ...

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Marketing Manager Restaurant Chain information

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$33K

$83.5K

$145.5K

How much do marketing manager restaurant chain jobs pay per year?

As of Jul 25, 2026, the average yearly pay for marketing manager restaurant chain in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.

How much do restaurants pay for marketing?

Marketing managers in restaurant chains typically oversee marketing budgets that can range from 2% to 6% of total sales, depending on the size and goals of the business. Larger chains may allocate hundreds of thousands to millions of dollars annually for advertising, promotions, and digital marketing efforts, often using tools like social media, loyalty programs, and local advertising to reach customers.

What are the key skills and qualifications needed to thrive as a Marketing Manager for a Restaurant Chain, and why are they important?

To thrive as a Marketing Manager for a Restaurant Chain, you need expertise in marketing strategy, brand management, and consumer behavior, typically supported by a degree in marketing or business. Familiarity with digital marketing platforms, data analytics tools, and CRM systems is essential for campaign execution and performance tracking. Creativity, leadership, and strong communication skills help drive innovative promotions and effective team collaboration. These skills ensure effective brand positioning, customer engagement, and measurable business growth in a competitive foodservice industry.

What are the 4 P's of marketing for restaurants?

The 4 P's of marketing—Product, Price, Place, and Promotion—are essential for a restaurant marketing manager to develop effective strategies. They involve offering the right menu items, setting appropriate prices, choosing suitable locations or distribution channels, and promoting the restaurant through advertising and social media. Mastery of these elements helps attract customers and increase sales in a competitive food service environment.

What does a restaurant marketing manager do?

A restaurant marketing manager develops and implements marketing strategies to attract customers and increase sales for a restaurant chain. They oversee advertising campaigns, manage social media, analyze market trends, and coordinate promotions, often using tools like marketing analytics software. Strong communication, creativity, and knowledge of the food industry are essential for this role.

What is the highest paid position in a restaurant?

In a restaurant, the highest paid position is typically the General Manager, who oversees operations, staff, and financial performance. Executive roles such as Director of Operations or Regional Manager can also earn higher salaries, especially in large chains. These positions often require extensive experience, leadership skills, and sometimes advanced certifications.

What is the difference between Marketing Manager Restaurant Chain vs Marketing Coordinator Restaurant Chain?

AspectMarketing Manager Restaurant ChainMarketing Coordinator Restaurant Chain
ResponsibilitiesDevelops marketing strategies, oversees campaigns, manages teamsSupports marketing campaigns, coordinates events, handles administrative tasks
Required SkillsStrategic planning, leadership, budget managementCommunication, organization, basic marketing knowledge
Experience & CertificationsBachelor's in Marketing or related field, 3+ years experienceEntry-level, relevant internships or certifications preferred
Work EnvironmentOffice-based, cross-functional collaborationOffice or remote, supporting marketing teams

The main difference between a Marketing Manager Restaurant Chain and a Marketing Coordinator Restaurant Chain lies in scope and responsibility. The Marketing Manager leads strategic planning and manages teams, while the Marketing Coordinator supports campaigns and handles administrative tasks. Both roles require relevant marketing knowledge, but the manager position demands more experience and leadership skills.

How does a Marketing Manager for a restaurant chain typically collaborate with operations and culinary teams?

As a Marketing Manager for a restaurant chain, you will frequently work alongside operations and culinary teams to ensure that promotional campaigns align with in-store execution and menu offerings. This collaboration involves coordinating on new product launches, seasonal promotions, and customer experience initiatives to maintain a consistent brand message. Regular meetings and cross-functional planning sessions are common, allowing you to gather input, share marketing insights, and address operational challenges that could impact campaign success.

What does a Marketing Manager do in a restaurant chain?

A Marketing Manager in a restaurant chain is responsible for developing and executing marketing strategies to attract new customers and retain existing ones. They oversee advertising campaigns, promotions, social media presence, and branding efforts. Their role often includes analyzing market trends, coordinating with vendors and creative teams, and ensuring consistent brand messaging across all locations. Ultimately, they aim to increase sales and strengthen the restaurant chain's reputation in a competitive market.
More about Marketing Manager Restaurant Chain jobs
What cities are hiring for Marketing Manager Restaurant Chain jobs? Cities with the most Marketing Manager Restaurant Chain job openings:
What states have the most Marketing Manager Restaurant Chain jobs? States with the most job openings for Marketing Manager Restaurant Chain jobs include:
What job categories do people searching Marketing Manager Restaurant Chain jobs look for? The top searched job categories for Marketing Manager Restaurant Chain jobs are:
Marketing Manager Restaurant Chain jobs near you
Infographic showing various Marketing Manager Restaurant Chain job openings in the United States as of July 2026, with employment types broken down into 90% Full Time, 8% Part Time, and 2% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $83,488 per year, or $40.1 per hour.

Product Marketing Manager - Restaurant Brand

Rubio's Restaurant Group LLC

Carlsbad, CA • On-site

$100K - $135K/yr

Full-time

Posted 5 days ago

Job description

Product Marketing Manager Summary
The Product Marketing Manager supports the planning, coordination, and execution of Rubio's promotional, LTO, menu, gift card, and in-store marketing initiatives. This role serves as a key connector across departments, helping ensure that new products, promotions, and marketing programs are launched successfully, on time, and with operational excellence.
The Product Marketing Manager keeps projects organized, timelines on track, and cross-functional partners aligned from planning through launch. They play a critical role in bringing menu innovations and marketing initiatives to life by coordinating stakeholders, managing project details, identifying risks, and ensuring clear communication throughout the process.
The ideal candidate is highly organized, detail-oriented, analytical, and proactive, with strong communication skills and the ability to manage multiple workstreams in a fast-paced restaurant environment. They should be comfortable collaborating across departments, navigating changing priorities, and translating strategy into flawless restaurant execution. Success in this role requires a balance of project management discipline, marketing creativity, operational awareness, and a passion for delivering great guest experiences.
Work Location & Schedule
Hybrid remote position requiring two (2) days per week in office and three (3) days per week working remotely. Candidates must be able to effectively collaborate with cross-functional teams in both in-person and virtual settings.
Key Responsibilities LTO & Promotional Planning and Execution - 50%
  • Manage project timelines, status updates, approvals, and key milestones for promotional and LTO rollouts.
  • Coordinate print collateral, menus, POP materials, digital assets, and other in-store marketing materials in partnership with the creative team.
  • Partner with culinary, operations, finance, purchasing, creative, training, and external vendors to gather inputs and keep teams aligned.
  • Facilitate regular cross-functional meetings to review progress, identify risks, and drive next steps.
  • Support pricing reviews by organizing COGS, product mix, competitive data, and other relevant inputs.
  • Help organize competitive research, guest feedback, internal data, and industry trends to support menu and promotional planning.
  • Ensure marketing programs are operationally executable by collaborating closely with restaurant operations and training teams.
  • Assist in developing launch recaps and performance summaries, identifying key insights and opportunities for future promotional optimization.
  • Maintain project documentation, marketing calendars, timelines, and launch checklists.
  • Serve as a point of contact for internal stakeholders throughout the development and rollout process.

Product & Menu Initiative Support - 20%
  • Support the product and menu calendar by coordinating timelines, meetings, deliverables, and cross-functional updates.
  • Help manage menu changes, LTOs, and product updates from early planning through restaurant rollout.
  • Track open items, dependencies, risks, and next steps to keep projects moving.
  • Participate in brainstorms, tastings, menu reviews, and planning discussions while documenting decisions and follow-ups.
  • Assist in the development of product positioning, key messaging, and launch support materials.
  • Coordinate communication plans and launch materials to ensure restaurants are prepared for menu changes and promotional initiatives.
  • Monitor industry and competitive activity to identify emerging trends, product opportunities, and market insights.
  • Support testing initiatives and pilot programs by coordinating logistics, documenting results, and communicating learnings.

Gift Card Program Support - 20%
  • Assist with gift card program updates, seasonal promotions, partner requests, and internal communication.
  • Help coordinate with gift card partners and internal stakeholders to support program accuracy, compliance, and growth.
  • Track timelines, promotional details, deliverables, and approvals for gift card initiatives.
  • Monitor program performance and compile reporting to help identify trends and opportunities.
  • Support the execution of holiday gift card promotions and other key seasonal initiatives.
  • Ensure creative assets, promotional materials, and internal communications are completed accurately and on schedule.

Brand Marketing Initiatives - 10%
  • Assist with brand partnerships, physical coupons, local marketing programs, out-of-home materials, and other promotional campaigns as needed.
  • Coordinate project details, vendor communication, internal approvals, and launch materials.
  • Ensure campaign details are accurately shared with the appropriate internal teams and field leadership.
  • Support marketing efforts that drive guest acquisition, frequency, and brand awareness.
  • Help track campaign results and summarize key learnings to improve future marketing performance.
  • Contribute to special projects and strategic initiatives that support the overall growth of the Rubio's brand.

Qualifications
  • Bachelor's degree in Marketing, Business, Communications, or a related field preferred.
  • 5+ years of experience in marketing, project management, product marketing, promotions, brand marketing, or related roles.
  • QSR, restaurant, retail, hospitality, or CPG experience strongly preferred.
  • Experience supporting product launches, menu updates, pricing changes, promotions, print campaigns, digital campaigns, or in-store rollouts.
  • Strong project management skills with the ability to manage multiple timelines, deliverables, and dependencies simultaneously.
  • Demonstrated ability to coordinate cross-functional teams and drive projects from concept through execution.
  • Highly organized and detail-oriented, with strong follow-through and accountability.
  • Excellent written, verbal, and presentation communication skills.
  • Comfortable working across marketing, culinary, operations, finance, purchasing, creative, training, and external vendor teams.
  • Able to use data, guest feedback, competitive research, and internal insights to support planning and recommendations.
  • Proactive problem solver who can identify bottlenecks, clarify next steps, and keep projects moving.
  • Strong proficiency with Microsoft Office, particularly Excel, PowerPoint, and project management tools.
  • Comfortable in a fast-paced environment with evolving priorities and timelines.
  • Passion for food, restaurants, hospitality, and creating exceptional guest experiences.Product Marketing Manager
Summary
The Product Marketing Manager supports the planning, coordination, and execution of Rubio's promotional, LTO, menu, gift card, and in-store marketing initiatives. This role serves as a key connector across departments, helping ensure that new products, promotions, and marketing programs are launched successfully, on time, and with operational excellence.
The Product Marketing Manager keeps projects organized, timelines on track, and cross-functional partners aligned from planning through launch. They play a critical role in bringing menu innovations and marketing initiatives to life by coordinating stakeholders, managing project details, identifying risks, and ensuring clear communication throughout the process.
The ideal candidate is highly organized, detail-oriented, analytical, and proactive, with strong communication skills and the ability to manage multiple workstreams in a fast-paced restaurant environment. They should be comfortable collaborating across departments, navigating changing priorities, and translating strategy into flawless restaurant execution. Success in this role requires a balance of project management discipline, marketing creativity, operational awareness, and a passion for delivering great guest experiences.
Key Responsibilities
LTO & Promotional Planning and Execution - 50%
  • Manage project timelines, status updates, approvals, and key milestones for promotional and LTO rollouts.
  • Coordinate print collateral, menus, POP materials, digital assets, and other in-store marketing materials in partnership with the creative team.
  • Partner with culinary, operations, finance, purchasing, creative, training, and external vendors to gather inputs and keep teams aligned.
  • Facilitate regular cross-functional meetings to review progress, identify risks, and drive next steps.
  • Support pricing reviews by organizing COGS, product mix, competitive data, and other relevant inputs.
  • Help organize competitive research, guest feedback, internal data, and industry trends to support menu and promotional planning.
  • Ensure marketing programs are operationally executable by collaborating closely with restaurant operations and training teams.
  • Assist in developing launch recaps and performance summaries, identifying key insights and opportunities for future promotional optimization.
  • Maintain project documentation, marketing calendars, timelines, and launch checklists.
  • Serve as a point of contact for internal stakeholders throughout the development and rollout process.
Product & Menu Initiative Support - 20%
  • Support the product and menu calendar by coordinating timelines, meetings, deliverables, and cross-functional updates.
  • Help manage menu changes, LTOs, and product updates from early planning through restaurant rollout.
  • Track open items, dependencies, risks, and next steps to keep projects moving.
  • Participate in brainstorms, tastings, menu reviews, and planning discussions while documenting decisions and follow-ups.
  • Assist in the development of product positioning, key messaging, and launch support materials.
  • Coordinate communication plans and launch materials to ensure restaurants are prepared for menu changes and promotional initiatives.
  • Monitor industry and competitive activity to identify emerging trends, product opportunities, and market insights.
  • Support testing initiatives and pilot programs by coordinating logistics, documenting results, and communicating learnings.
Gift Card Program Support - 20%
  • Assist with gift card program updates, seasonal promotions, partner requests, and internal communication.
  • Help coordinate with gift card partners and internal stakeholders to support program accuracy, compliance, and growth.
  • Track timelines, promotional details, deliverables, and approvals for gift card initiatives.
  • Monitor program performance and compile reporting to help identify trends and opportunities.
  • Support the execution of holiday gift card promotions and other key seasonal initiatives.
  • Ensure creative assets, promotional materials, and internal communications are completed accurately and on schedule.
Brand Marketing Initiatives - 10%
  • Assist with brand partnerships, physical coupons, local marketing programs, out-of-home materials, and other promotional campaigns as needed.
  • Coordinate project details, vendor communication, internal approvals, and launch materials.
  • Ensure campaign details are accurately shared with the appropriate internal teams and field leadership.
  • Support marketing efforts that drive guest acquisition, frequency, and brand awareness.
  • Help track campaign results and summarize key learnings to improve future marketing performance.
  • Contribute to special projects and strategic initiatives that support the overall growth of the Rubio's brand.
Qualifications
  • Bachelor's degree in Marketing, Business, Communications, or a related field preferred.
  • 5+ years of experience in marketing, project management, product marketing, promotions, brand marketing, or related roles.
  • QSR, restaurant, retail, hospitality, or CPG experience strongly preferred.
  • Experience supporting product launches, menu updates, pricing changes, promotions, print campaigns, digital campaigns, or in-store rollouts.
  • Strong project management skills with the ability to manage multiple timelines, deliverables, and dependencies simultaneously.
  • Demonstrated ability to coordinate cross-functional teams and drive projects from concept through execution.
  • Highly organized and detail-oriented, with strong follow-through and accountability.
  • Excellent written, verbal, and presentation communication skills.
  • Comfortable working across marketing, culinary, operations, finance, purchasing, creative, training, and external vendor teams.
  • Able to use data, guest feedback, competitive research, and internal insights to support planning and recommendations.
  • Proactive problem solver who can identify bottlenecks, clarify next steps, and keep projects moving.
  • Strong proficiency with Microsoft Office, particularly Excel, PowerPoint, and project management tools.
  • Comfortable in a fast-paced environment with evolving priorities and timelines.
  • Passion for food, restaurants, hospitality, and creating exceptional guest experiences.

Salary Description
$100,000 - $135,000 (Salary)

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