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Marketing Information Systems Jobs (NOW HIRING)

Brown and Caldwell

Marketing Systems Specialist

Working proficiency in learning and using marketing information systems, databases, or related business tools. * Ability to apply analytical skills for duties including reusable content and proposal ...

Rippling

Head of Marketing, IT

San Francisco, CA · On-site

$220K - $310K/yr

... systems that are normally scattered across a company, like payroll, expenses, benefits, and ... marketing function for the IT business: growth, product marketing, field marketing, content ...

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How much do marketing information systems jobs pay per hour?

As of Aug 16, 2026, the average hourly pay for marketing information systems in the United States is $52.68, according to ZipRecruiter salary data. Most workers in this role earn between $47.84 and $57.69 per hour, depending on experience, location, and employer.

Are marketing information systems jobs in high demand?

Marketing Information Systems jobs are in growing demand as companies increasingly rely on data analytics, customer relationship management, and marketing automation tools. Professionals with skills in data analysis, database management, and familiarity with platforms like CRM software are particularly sought after in this field.

What is a marketing information systems job?

A Marketing Information Systems (MkIS) job involves managing and analyzing data to support marketing decision-making. Professionals in this role collect, process, and interpret marketing data using technology and software tools. They help businesses optimize marketing strategies by providing insights on customer behavior, market trends, and campaign performance. This position often requires knowledge of data analytics, CRM systems, and reporting tools. MkIS jobs are essential for data-driven marketing strategies in organizations.

What are the key skills and qualifications needed to thrive in marketing information systems?

To thrive in Marketing Information Systems, a strong background in marketing analytics, information technology, and data management is essential, often supported by a degree in marketing, information systems, or a related field. Familiarity with CRM platforms, data visualization tools (such as Tableau or Power BI), and certifications in marketing analytics or information systems can be highly beneficial. Strong problem-solving skills, attention to detail, and effective communication set outstanding professionals apart in this role. These competencies are vital for transforming raw marketing data into actionable business insights that drive strategy and decision-making.

What are some common challenges faced by professionals working in marketing information systems?

Professionals in Marketing Information Systems often face challenges related to integrating data from multiple sources and ensuring data accuracy across platforms. Keeping up with evolving technology and marketing trends requires continuous learning and adaptability. Team members regularly collaborate with both technical IT staff and marketing teams to translate business objectives into actionable data insights. Overcoming these hurdles is key to delivering timely, strategic recommendations that support effective marketing campaigns and business growth.

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What are the most commonly searched types of Marketing Information Systems jobs?

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What states have the most Marketing Information Systems jobs?

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What job categories do people searching Marketing Information Systems jobs look for?

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Marketing Information Systems jobs near you
Infographic showing various Marketing Information Systems job openings in the United States as of August 2026, with employment types broken down into 80% Full Time, 15% Part Time, and 5% Contract. Highlights an 87% In-person, and 13% Remote job distribution, with an average salary of $109,580 per year, or $52.7 per hour.

Marketing Information Systems Manager - #2991

Wade Trim

Atlanta, GA • On-site

$110 - $160/hr

Other

Medical, Dental, Vision, Life, Retirement

Re-posted yesterday

Wade Trim rating

9.2

Company rating: 9.2 out of 10

Based on 10 frontline employees who took The Breakroom Quiz

33rd of 449 rated engineering

Job description

What We Offer:

Our excellent salary and benefits package includes medical, dental, vision, life insurance, short and long-term disability coverage, education reimbursement, 401(k), performance bonuses, and an employee stock program. Employee Resource Groups and Programs offered include the Young Professionals Group, Women at Wade Trim, TIE, Professional Development, Leadership Development, Rotation Program, Mentor Program, Sustainability Program, and Wellness Program.

Position Description

The Marketing Information Systems Manager plays a key role in enabling access to a range of information for the Marketing Group to do their daily work. This position leads the continued development and maintenance of marketing information systems to support business development decision-making, proposal development, and other activities. Success in this role requires a strong understanding of A/E/C business development practices, as well as the ability to manage information to streamline processes and provide metrics and insights to support decision-making. The ideal candidate enjoys using data to inform decision-making, looks for ways to streamline work and maintenance processes, places a high value on data integrity, and communicates clearly with system users.

Typical responsibilities
  • Keep abreast of how firms in our industry maintain and use CRMs, proposal databases, and digital asset management systems to improve efficiency and quality. Monitor advances in how workflows and AI are being used to improve automation.
  • Work with Chief Business Development Officer, Director of Marketing, Proposal Group Manager, Client Service Directors, and Market Segment Leads to identify needed improvements to information systems that support decision-making needs. Work with the Unanet Administrator and IT to develop and implement improvements.
  • Manage development and continued maintenance of data connectors with Information Technology, Accounting, People Services, Legal, and Open Asset. Work with CRM/Open Asset Administrator and IT to implement changes.
  • Oversee development of documentation and best practices to maintain integrity of data.
  • Oversee maintenance of opportunity pipeline in CRM database to support business development uses and sales forecasting.
  • Oversee maintenance of workflows and data entry in all areas of Unanet to streamline data entry and automate processes where possible.
  • Co-manage annual resume update process with Unanet Administrator to obtain updates from technical staff. Collaborate with Proposal Group Manager and others to get data entered.
  • Collaborate with Proposal Group Manager and Proposal Graphic Design Manager to implement new templates in Unanet CRM and OpenAsset.
  • Lead development of standardized reports for use in proposal development and business analytics.
  • Conduct detailed data analyses as required including annual hit rate analysis.
  • Champion user adoption in Unanet and OpenAsset to support informed decision making and enhanced proposal quality throughout the company. Oversee licensing and advocate to add user groups for new applications where needed. Provide user support and training where needed.
  • Maintain a safe working environment.
Education
  • Bachelor of Arts degree in Marketing or related field
Skills/Experience
  • 10 years of a comparable position within a technically oriented, professional firm
  • Demonstrated ability to manage large amounts of marketing data, use workflows to automate tasks, and conduct user training
  • Experience supervising data management staff
  • Experience with Unanet CRM, OpenAsset, or similar databases
  • Experience using data management/analytics and BI tools
  • Familiarity with Adobe Creative Cloud Suite and Microsoft Office Suite
  • Experience using AI models to search and summarize data, and to shape content

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