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Marketing In Publishing Jobs in California (NOW HIRING)

Senior Marketing Manager

San Francisco, CA ยท On-site

$120 - $190/hr

Support the production of marketing assets in coordination with internal stakeholders. * Develop ... Write, schedule, and publish social media content in alignment with the organizational content ...

Publisher Development Manager

Santa Barbara, CA ยท On-site +1

$100K - $120K/yr

About impact.com impact.com is the world's leading commerce partnership marketing platform ... Influential: be persuasive and command respect, by being a leader and expert in your knowledge of ...

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Publisher Development Manager

Santa Barbara, CA ยท On-site +1

$100K - $120K/yr

About impact.com impact.com is the world's leading commerce partnership marketing platform ... Influential: be persuasive and command respect, by being a leader and expert in your knowledge of ...

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Marketing In Publishing information

What is marketing in publishing?

Marketing in publishing refers to the strategies and activities used to promote books, magazines, or other published materials to target audiences. This includes market research, advertising campaigns, author events, social media promotion, and partnerships with bookstores and media outlets. The goal is to increase visibility, generate buzz, and drive sales for published works. Marketers in publishing often collaborate closely with authors, editors, and sales teams to ensure successful book launches and ongoing promotion. Their work is essential in a competitive industry where discoverability is key to a book's success.

What are the key skills and qualifications needed to thrive as a marketing professional in publishing?

To thrive as a Marketing professional in Publishing, you need expertise in market research, campaign management, and a solid understanding of the publishing industry, usually supported by a degree in marketing, communications, or a related field. Familiarity with tools like Adobe Creative Suite, CRM platforms, social media analytics, and email marketing systems is typically required. Creativity, strong communication, and the ability to collaborate across departments are standout soft skills. These competencies are vital for effectively promoting books and authors, driving sales, and navigating the evolving digital landscape of publishing.

What are some unique challenges marketing professionals face in the publishing industry, and how can they overcome them?

Marketing professionals in publishing often encounter challenges such as rapidly changing reader preferences, tight promotion timelines, and the need to support both print and digital products. To succeed, marketers must stay informed about industry trends, leverage data analytics to understand target audiences, and collaborate closely with editorial and sales teams for cohesive campaigns. Building strong relationships with authors and external partners, like bookstores and media outlets, can also amplify a book's reach and impact.

What is the difference between Marketing In Publishing vs Content Marketing Specialist?

AspectMarketing In PublishingContent Marketing Specialist
Required CredentialsBachelor's in Marketing, Communications, or related fieldBachelor's in Marketing, Communications, or related field
Work EnvironmentPublishing houses, media companies, online publishersDigital marketing agencies, corporate marketing teams, media firms
Industry UsagePrimarily in publishing and media sectorsAcross various industries including tech, retail, and media
Common Search/ComparisonYesYes

Marketing In Publishing and Content Marketing Specialist roles share similar educational backgrounds and often work within media and publishing environments. However, Marketing In Publishing focuses specifically on promoting books, magazines, and media content, while Content Marketing Specialists develop broader digital content strategies across multiple industries. Both roles require strong communication skills and marketing knowledge, but their target audiences and content types differ.

Can you work in publishing with a marketing degree?

A marketing degree can qualify you for various roles in publishing, such as marketing coordinator, brand manager, or promotional specialist. These positions often require skills in communication, digital marketing tools, and understanding target audiences, making a marketing background valuable in the publishing industry.

How to work as a marketing in publishing?

To work in marketing in publishing, professionals typically develop skills in content promotion, digital marketing, and audience analysis, often using tools like social media platforms and analytics software. A background in marketing, communications, or related fields, along with strong writing and communication skills, is essential. Gaining experience through internships or entry-level roles can help build industry-specific knowledge and networks.

What are popular job titles related to Marketing In Publishing jobs in California?

For Marketing In Publishing jobs in California, the most frequently searched job titles are:

What cities in California are hiring for Marketing In Publishing jobs?

Cities in California with the most Marketing In Publishing job openings:

Infographic showing various Marketing In Publishing job openings in California as of August 2026, with employment types broken down into 1% Internship, 90% Full Time, 8% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution.

Publishing Manager (Books) at Absurd Ventures Santa Monica, CA

Fairweather, LLC

Santa Monica, CA โ€ข On-site

$80 - $105/hr

Other

Medical, Dental, Vision, Life, Retirement, PTO

Posted 4 days ago


Job description

Publishing Manager (Books)

Santa Monica

We are seeking an experienced Publishing Manager to help build and lead the overall strategy and performance of our books publishing imprint, Absurd Ventures Press. In conjunction with an external team of publishing domain experts, this role helps oversee the imprint with direct responsibility for revenue growth, profitability, and the long-term success of the publishing program. The Publishing Manager drives both creative and financial success ensuring that production, design, marketing, and managing editorial teams work effectively toward shared goals. The role requires a blend of strategic vision, commercial acumen, and creative leadership to shape the list's direction.

Core Responsibilities:

  • Help develop imprint strategy, ensuring year-over-year growth in topline revenue and profitability.
  • Work with our publishing partners to oversee the critical path for the imprint program. This includes providing oversight to internal and external teams in Editorial, Managing Editorial, Production, and Art, ensuring alignment, efficiency, and financial discipline.
  • Collaborate with sales, marketing, publicity, subrights, and distribution to deliver profitable titles to market while maintaining strong margins.
  • In conjunction with external publishing partners and the Absurd finance team, help manage financial goals of the program, including budgeting, P&L evaluation, and overall profitability.
  • Represent the publishing program internally and externally, cultivating strong relationships with authors, agents, and industry partners.
  • Manage all stages of each title's print/digital lifecycle, including review of all passes; coordination with production, design, and freelancers; drafting of copy and metadata; and maintenance of reprints/backlist.
  • Work with our external publishing partners to develop relationships with literary agents, authors, illustrators, and other partners.
  • Attend conferences and trade shows as needed and lead internal/external presentations.

Core Qualifications:

  • 5 to 8 years of publishing experience, including progressive leadership responsibility within a publishing house
  • Proven track record of driving revenue growth and profitability
  • Deep understanding of the book publishing market and strong editorial judgment
  • Highly connected network of contacts in publishing ecosystem (agents, retail, media, influencer networks, etc.)
  • Experience working with stakeholders across internal teams and managing external partnerships
  • Demonstrated success in acquisitions and author/agent relations
  • Strong financial and strategic planning skills
  • Excellent communication, collaboration, and leadership abilities
  • A taste for the absurd

The base pay range for this position is $80,000 to $105,000 per year. Actual compensation is based on market location and may vary depending on job-related knowledge, skills, and experience. We also offer a competitive package of benefits including vacation time, sick time, company holidays, parental leave, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) matching to regular full-time employees. Certain roles may also be eligible for bonus and equity.

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