Marketing In Japan Jobs (NOW HIRING)

San Mateo, CA or Tokyo, Japan (Hybrid)

The Editorial Manager plays a key leadership role in building the PlayStation Store into a true daily destination for players. Sitting directly below the Director, Editorial, this role oversees the execution of global editorial programs and helps shape planning, standards, and workflows across regions.

You will manage core elements of the global editorial engine - from daily and weekly programming to cross-functional coordination, creative briefing, and data-led optimization. You'll help establish editorial best practices, support innovation, and mentor the wider Editorial team as we elevate the Store experience for more than 100 million players worldwide.

This is a highly cross-functional role, partnering with Product, Creative, Marketing, Store Operations, and global regional teams to ensure cohesive, timely, and impactful editorial delivery across the PlayStation ecosystem.

In addition to its global remit, this role owns editorial planning and execution for the Japan Store, translating global strategy into locally resonant experiences while feeding Japan-specific insights back into worldwide initiatives.

• Lead day-to-day execution of global editorial programs across PlayStation Store surfaces.

• Serve as a key editorial leader, supporting the Director, Editorial in driving vision into operational reality.

• Provide guidance, coaching, and support to Editorial team members and contributors across regions, including close partnership with Japan-based stakeholders.

• Oversee creation, curation, and delivery of daily and weekly editorial content, highlights, and narratives across global Store surfaces.

• Manage and refine global content calendars, ensuring visibility, alignment, and quality across regions, with particular attention to Japan as a key market.

• Collaborate with Marketing, Creative, Product, and Store Operations to ensure assets and copy meet PlayStation standards and deadlines across all regions.
  

• Partner with regional leads (including Japan, UK, and USA) to execute coherent global programs, adapt content for local relevance, and surface regional insights that can inform global planning.

• Act as a key editorial point of contact for Japan, ensuring global plans are effectively translated for the market and that Japan-led perspectives are represented in global discussions.

• Ensure alignment between global plans and regional publishing priorities, promotions, and seasonal beats.

• Maintain strong relationships with cross-functional partners across global time zones.
  

• Help define and roll out editorial guidelines, tone-of-voice frameworks, and quality standards for global Store surfaces.

• Apply cultural judgment and market awareness when reviewing or shaping content for global and Japanese audiences, while maintaining consistency and brand integrity.

• Drive continuous improvement across workflows, tooling, and planning rhythms.

• Ensure editorial content is accurate, engaging, inclusive, and aligned with brand and legal requirements.
  

• Partner with Analytics & Insights teams to evaluate performance of editorial content and programs across global and regional surfaces.

• Use insights from Japan and other regions to identify opportunities for optimisation, A/B testing, and iterative improvement at a global level.

• Support development of new editorial surfaces, formats, and storytelling approaches that advance the Store's daily-destination vision.
  

• 6-10+ years experience in editorial, digital publishing, content strategy, or program management in the video games industry (Japan's gaming industry)

• Experience managing or mentoring editorial teams or content owners is a strong plus.

• Strong writing and editorial judgment, with experience shaping narratives, curation, and player-centric content.

• Proven ability to manage complex content pipelines and deliver consistently at high quality.

• Experience operating in cross-functional, global environments; confident communicator across teams and time zones.

• Deep understanding of gaming culture, trends, and the PlayStation audience, with familiarity with Japan as a key market.

• Analytical mindset and comfort using data to inform decisions and program improvements.

• Highly collaborative, detail-oriented, and able to thrive in a fast-paced environment.