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Marketing Development Program Jobs in Texas (NOW HIRING)

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Marketing Development Program information

See Texas salary details

$16

$51

$80

How much do marketing development program jobs pay per hour?

As of Jul 7, 2026, the average hourly pay for marketing development program in Texas is $51.07, according to ZipRecruiter salary data. Most workers in this role earn between $38.51 and $61.35 per hour, depending on experience, location, and employer.

What is the difference between Marketing Development Program vs Marketing Coordinator?

AspectMarketing Development ProgramMarketing Coordinator
CredentialsTypically bachelor's degree in marketing, business, or related fieldUsually requires a bachelor's degree in marketing, communications, or related area
Work EnvironmentTraining-focused, rotational assignments, entry-levelOperational, campaign support, administrative tasks
Employer UsageCommon in large corporations for talent developmentWidely used across industries for campaign execution

The Marketing Development Program is designed to train and develop entry-level professionals through rotational assignments, while a Marketing Coordinator handles specific marketing tasks and campaign support. Both roles often require similar educational backgrounds, but the program emphasizes training and exposure to various marketing functions, whereas the coordinator role focuses on executing marketing activities.

What is a Marketing Development Program?

A Marketing Development Program (MDP) is a structured training initiative offered by companies to develop early-career professionals into skilled marketing leaders. These programs typically include rotations through various marketing functions, such as digital marketing, product management, and market research, giving participants broad exposure to the field. MDPs often combine on-the-job training, mentorship, and formal coursework to build essential marketing and business skills. Graduates of these programs are well-equipped for advanced marketing roles within the organization.

What are the key skills and qualifications needed to thrive in a Marketing Development Program, and why are they important?

To excel in a Marketing Development Program, you need a solid understanding of marketing principles, data analysis, and business strategy, typically supported by a relevant degree or internship experience. Familiarity with digital marketing tools, CRM systems, and analytics platforms like Google Analytics or HubSpot is often required. Strong communication, creativity, and adaptability help you collaborate effectively and generate innovative campaigns. These skills are crucial for driving growth, building brand presence, and succeeding in dynamic marketing environments.

What types of projects or rotations can I expect during a Marketing Development Program, and how do they support career growth?

In a Marketing Development Program, participants typically rotate through multiple departments such as brand management, digital marketing, product marketing, and market research. These rotations expose participants to different aspects of marketing, allowing them to develop a broad skill set and discover their strengths. The diverse project work and mentorship opportunities help build a strong foundation for future leadership roles, making it easier to advance within the organization or specialize in a particular area of marketing. Participants often collaborate with cross-functional teams, gaining valuable experience in teamwork and communication.
What cities in Texas are hiring for Marketing Development Program jobs? Cities in Texas with the most Marketing Development Program job openings:
Infographic showing various Marketing Development Program job openings in Texas as of July 2026, with employment types broken down into 1% As Needed, 83% Full Time, 13% Part Time, 2% Contract, and 1% Nights. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $106,232 per year, or $51.1 per hour.
Principal Product Marketing & Development - Smart Home Products

Principal Product Marketing & Development - Smart Home Products

AT&T

Dallas, TX • On-site

$158K - $237K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 18 days ago


AT&T rating

7.4

Company rating: 7.4 out of 10

Based on 719 frontline employees who took The Breakroom Quiz

37th of 80 rated telecommunications companies


Job description

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.

We're looking for aPrincipal Product Manager for Systems Integrationto own how thecore smart home security productconnects into AT&T's ecosystem: sales, ordering, billing, provisioning/fulfilment, authentication, and care/support systems.

This role is responsible for making sure the product actually "works in the real world" inside AT&T-customers can buy it easily, get it provisioned correctly, see it on their bill, manage it in their accounts, and get effective support. You willstitch together front-end experiences, backend services, and legacy systemsso the product feels seamless to customers and to internal teams.

This role is focused on theendtoend technical integration of the smart home security product itself.

Key Responsibilities
  • Own the product's integration architecture, including endtoend system maps, data flows, and dependencies.

  • Translate customer journeys (buy install bill support) into clear technical requirements and specs for engineering teams.

  • Act as the primary technical partner for crossfunctional teams including Sales, Billing, Fulfillment, and Care.

  • Ensure integrations are productionready by partnering with engineering and operations and tracking key technical performance metrics.

  • Lead integration impact assessments and endtoend testing for new features, bundles, promotions, and entitlement changes.

  • Collaborate with platform and backend teams to ensure proper use of APIs, events, and system capabilities, while clearly defining productspecific integration needs.

Required Experience & Skills

  • 8-10+ years in technical product management, solution architecture, or systems integration, ideally within telecom, subscription services, or other complex enterprise environments.

  • Strong understanding of ordering and sales flows (digital and assisted), billing and rating concepts (products, plans, discounts, taxes/fees), provisioning/fulfillment processes and service activation, and care/support tooling and workflows.

  • Ability to read and discuss API specifications, sequence diagrams, system architecture diagrams, data models, and mapping tables (such as SKUs, service codes, and entitlements).

  • Experience leading crosssystem integration projects that involve multiple organizations and legacy platforms.

  • Excellent communication and documentation skills, with the ability to act as a "translator" between business, product, and highly technical teams.

  • Strong problemsolving abilities, especially when debugging issues across multiple systems (e.g., orders created but not billed, or devices not provisioned).

Success in 12 Months Looks Like

  • The smart home security product:

    • Can besold and provisioned reliablyacross all targeted channels.

    • Appears on customer accounts and billsaccurately and consistently.

    • Haslow order fallout and provisioning failure rates.

    • Hascare flows and toolsthat allow agents to diagnose and resolve product issues quickly.

  • There is aclear, maintained integration architectureand set of specs that all teams reference.

  • Launches and major changes are executed withminimal surprises and fewer integration-related escalations.

  • The role is recognized across teams as thego-to technical ownerfor "how this product fits into AT&T's systems."

Our Principal Product Marketing & Development - Smart Home Products earns between$158,200 - $237,400 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

  • Medical/Dental/Vision coverage
  • 401(k) plan
  • Tuition reimbursement program
  • Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
  • Paid Parental Leave
  • Paid Caregiver Leave
  • Additional sick leave beyond what state and local law require may be available but is unprotected
  • Adoption Reimbursement
  • Disability Benefits (short term and long term)
  • Life and Accidental Death Insurance
  • Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
  • Employee Assistance Programs (EAP)
  • Extensive employee wellness programs
  • Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,
  • AT&T internet (and fiber where available) and AT&T phone

Call to action

If you're ready to make an impact on our business and your career, bring your bold ideas to a world of possibility. Apply today!

Ready to join our team? Apply today!

Our Principal Product Management & Develop jobs earn between $158,200.00 - $237,400.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

  • Medical/Dental/Vision coverage
  • 401(k) plan
  • Tuition reimbursement program
  • Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
  • Paid Parental Leave
  • Paid Caregiver Leave
  • Additional sick leave beyond what state and local law require may be available but is unprotected
  • Adoption Reimbursement
  • Disability Benefits (short term and long term)
  • Life and Accidental Death Insurance
  • Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
  • Employee Assistance Programs (EAP)
  • Extensive employee wellness programs
  • Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Weekly Hours:

40

Time Type:

Regular

Location:

Dallas, Texas

Salary Range:

$158,200.00 - $237,400.00

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities.AT&T is a fair chance employer and does not initiate a background check until an offer is made.


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