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Marketing Development Program Jobs in Texas (NOW HIRING)

Ericsson

Sr Dir Global Partner Programs & Success

Plano, TX · On-site

$111K/yr

The successful candidate will serve as the global architect and operator of the company's comprehensive partner program strategy, partner operations, program governance, marketing development funds ...

Samsung Electronics

Channel Marketing

Plano, TX

Develop and execute demand-generating marketing programs for the mobile product portfolio in ... Leverage marketing development funds to create innovative sales-generating marketing tactics.

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All JobsMarketing Development Program JobsMarketing Development Program Jobs in Texas

Marketing Development Program information

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$16

$51

$80

How much do marketing development program jobs pay per hour?

As of Jul 7, 2026, the average hourly pay for marketing development program in Texas is $51.07, according to ZipRecruiter salary data. Most workers in this role earn between $38.51 and $61.35 per hour, depending on experience, location, and employer.

What is the difference between Marketing Development Program vs Marketing Coordinator?

AspectMarketing Development ProgramMarketing Coordinator
CredentialsTypically bachelor's degree in marketing, business, or related fieldUsually requires a bachelor's degree in marketing, communications, or related area
Work EnvironmentTraining-focused, rotational assignments, entry-levelOperational, campaign support, administrative tasks
Employer UsageCommon in large corporations for talent developmentWidely used across industries for campaign execution

The Marketing Development Program is designed to train and develop entry-level professionals through rotational assignments, while a Marketing Coordinator handles specific marketing tasks and campaign support. Both roles often require similar educational backgrounds, but the program emphasizes training and exposure to various marketing functions, whereas the coordinator role focuses on executing marketing activities.

What is a Marketing Development Program?

A Marketing Development Program (MDP) is a structured training initiative offered by companies to develop early-career professionals into skilled marketing leaders. These programs typically include rotations through various marketing functions, such as digital marketing, product management, and market research, giving participants broad exposure to the field. MDPs often combine on-the-job training, mentorship, and formal coursework to build essential marketing and business skills. Graduates of these programs are well-equipped for advanced marketing roles within the organization.

What are the key skills and qualifications needed to thrive in a Marketing Development Program, and why are they important?

To excel in a Marketing Development Program, you need a solid understanding of marketing principles, data analysis, and business strategy, typically supported by a relevant degree or internship experience. Familiarity with digital marketing tools, CRM systems, and analytics platforms like Google Analytics or HubSpot is often required. Strong communication, creativity, and adaptability help you collaborate effectively and generate innovative campaigns. These skills are crucial for driving growth, building brand presence, and succeeding in dynamic marketing environments.

What types of projects or rotations can I expect during a Marketing Development Program, and how do they support career growth?

In a Marketing Development Program, participants typically rotate through multiple departments such as brand management, digital marketing, product marketing, and market research. These rotations expose participants to different aspects of marketing, allowing them to develop a broad skill set and discover their strengths. The diverse project work and mentorship opportunities help build a strong foundation for future leadership roles, making it easier to advance within the organization or specialize in a particular area of marketing. Participants often collaborate with cross-functional teams, gaining valuable experience in teamwork and communication.
What are popular job titles related to Marketing Development Program jobs in Texas? For Marketing Development Program jobs in Texas, the most frequently searched job titles are:
What job categories do people searching Marketing Development Program jobs in Texas look for? The top searched job categories for Marketing Development Program jobs in Texas are:
What cities in Texas are hiring for Marketing Development Program jobs? Cities in Texas with the most Marketing Development Program job openings:
Marketing Development Program jobs near you
Infographic showing various Marketing Development Program job openings in Texas as of July 2026, with employment types broken down into 1% As Needed, 83% Full Time, 13% Part Time, 2% Contract, and 1% Nights. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $106,232 per year, or $51.1 per hour.
Manager, Marketing - Audience Development

Manager, Marketing - Audience Development

Yum! Brands

Plano, TX • On-site

$110K - $120K/yr

Full-time

Posted 4 days ago

Yum! Brands rating

3.9

Company rating: 3.9 out of 10

Based on 8 frontline employees who took The Breakroom Quiz

Job description

We are seeking a Marketing Manager to join our Marketing team and collaborate with various departments to create and activate audience segments.  This role is crucial in ensuring accurate and scalable audiences, driving personalized and lifecycle marketing initiatives.  The ideal candidate will have a strong background in data analytics, CRM operations, and a passion for data-driven marketing.

  • 7-9 years of experience in data analytics, with 3-5 years in CRM operations, audience management, or a related field.
  • Working knowledge of SQL, especially querying large datasets (Snowflake preferred).
  • Experience with CRM or CDP platforms like Braze and Treasure Data is strongly preferred.
  • Ability to navigate data tables and customer datasets to define and validate audiences.
  • Strong attention to detail, managing complex audience structures and naming conventions.
  • Excellent communication skills to gather requirements and translate them into technical audience logic.
  • Experience in supporting lifecycle marketing, personalization, or targeted communications.
  • Prior cross-functional collaboration with strategy, analytics, and technology teams.
  • Highly organized and process-oriented with a passion for consistency and structure.
  • Curious and analytical mindset, comfortable working in a fast-paced, evolving environment.

Salary Range: $110,500 to $120,000 annually + bonus eligibility. This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate's location, experience, and other job-related factors.

  • Build and maintain marketing audience segments based on CRM Strategy and Media requirements.
  • Translate marketing use cases into clear audience definitions, ensuring consistent naming and taxonomy.
  • Partner with CRM, Media, and Data Analytics teams to validate audience logic and campaign objectives.
  • Work closely with Data Analytics to understand data sources and limitations, using SQL and other tools for data exploration.
  • Investigate new audience opportunities by analyzing customer behavior and engagement.
  • Activate and manage audiences within CRM platforms, ensuring QA and testing before campaign launches.
  • Identify improvements for audience structure, reusability, and scalability across CRM programs.
  • Maintain clear documentation of audience logic and requirements, supporting ongoing governance.
  • Assist in troubleshooting audience-related issues and collaborate with stakeholders for efficient resolution.

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