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Marketing Development Associate Jobs in Michigan

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Marketing Development Associate information

What is the difference between Marketing Development Associate vs Sales Coordinator?

AspectMarketing Development AssociateSales Coordinator
Primary FocusGenerating leads, market research, supporting marketing campaignsManaging sales processes, customer communication, order processing
Required SkillsMarketing strategies, communication, data analysisCustomer service, sales techniques, CRM proficiency
Work EnvironmentMarketing departments, advertising agenciesSales teams, client-facing roles
Common CertificationsMarketing certifications, digital marketing coursesSales certifications, CRM training

The Marketing Development Associate and Sales Coordinator roles share some overlap in communication and customer interaction but differ mainly in focus. The Marketing Development Associate emphasizes marketing strategies and lead generation, while the Sales Coordinator concentrates on managing sales processes and client relationships. Both roles are essential in the sales and marketing pipeline, often working closely to achieve business growth.

What are the key skills and qualifications needed to thrive as a Marketing Development Associate, and why are they important?

To thrive as a Marketing Development Associate, you need strong analytical abilities, communication skills, and a bachelor's degree in marketing, business, or a related field. Familiarity with CRM software (like Salesforce), marketing automation tools, and data analysis platforms is often required. Initiative, creativity, and the ability to collaborate effectively with sales and marketing teams are standout soft skills. These competencies help drive lead generation, support campaign effectiveness, and ensure seamless coordination between departments to achieve business growth.

What does a Marketing Development Associate do?

A Marketing Development Associate supports the marketing team by identifying potential leads, nurturing relationships, and assisting with campaign execution. They often work closely with sales and marketing professionals to research market trends, generate qualified prospects, and help develop strategies for outreach. Their role may include managing CRM databases, analyzing campaign performance, and coordinating marketing materials. This position is ideal for individuals interested in building a career in marketing or sales, as it provides foundational experience and exposure to various aspects of the field.

How does a Marketing Development Associate typically collaborate with sales and marketing teams to achieve business goals?

As a Marketing Development Associate, you’ll frequently serve as a bridge between the marketing and sales teams, assisting with lead qualification, campaign execution, and market research. This role often involves attending regular strategy meetings, sharing insights from marketing campaigns, and ensuring a seamless handoff of qualified leads to the sales team. Close collaboration helps align messaging and strategy, ensuring both teams work toward common revenue and growth targets. Effective communication skills and a proactive approach are essential for success in this collaborative environment.
What are the most commonly searched types of Marketing Development jobs in Michigan? The most popular types of Marketing Development jobs in Michigan are:
What are popular job titles related to Marketing Development Associate jobs in Michigan? For Marketing Development Associate jobs in Michigan, the most frequently searched job titles are:
What job categories do people searching Marketing Development Associate jobs in Michigan look for? The top searched job categories for Marketing Development Associate jobs in Michigan are:
What cities in Michigan are hiring for Marketing Development Associate jobs? Cities in Michigan with the most Marketing Development Associate job openings:
Infographic showing various Marketing Development Associate job openings in Michigan as of August 2026, with employment types broken down into 92% Full Time, and 8% Part Time. Highlights an 73% In-person, 11% Hybrid, and 16% Remote job distribution.

Marketing Assistant - Marketing, Promotions & Public Relations

Innovative Client Connections

Kalamazoo, MI • On-site

$37K - $47K/yr

Full-time

Re-posted 7 days ago


Job description

Company Description
ICC, Inc. specializes in marketing programs for our clients products and services. The client base for ICC has expanded to leaders in the electronics, entertainment, technology and Consumer Electronics industries. With the unveiling of our solidified and effective marketing program from our corporate office in Kalamazoo, MI. ICC, Inc. has developed an undeniably powerful presence in some of the worlds largest chain retailers in a short amount time.
Job Description
Our Expanding Company is actively seeking a motivated Entry Level Marketing Assistant to work on ground breaking campaigns with an advertising and marketing firm in the local region. This innovative firm was founded by dedicated people looking to push the envelope by using cost-effective marketing campaigns and advertising strategies. Their goal is to provide the same advertising as the standard firm but at a fraction of the price. As a progressive company in the sales and marketing industry, this firm continues to set the standard for excellence in customer acquisition and establishing a repeat customer base for clients. By providing personalized sales and marketing services to some of the largest retailers in the world, this firm continues to increase the market shares of clients through proven sales and marketing strategies.
The Entry Level Marketing Assistant position is a valued team member in the marketing and advertising department. The position is considered entry level to start during training which includes a comprehensive overview of basic marketing strategy, direct advertising, promotional techniques, visual merchandizing and consumer market research. After successful completion of the program, an individual would be considered a team lead in the marketing department. The entry level Marketing Assistant reports directly to the Executive Marketing Manager.
Responsibilities:
Assisting in the daily growth and development of assigned campaigns
Assisting with efforts of customer acquisition and retention
Expertly managing the needs of external customers
Developing strong leadership and interpersonal skills
Driving sales through retail promotional campaigns
Build brand recognition through local events and experiential marketing
Strategize, execute and manage with the Brand Ambassador teams
Interact and communicate with customers
Problem solve and make professional judgment on whether customers qualify for the in-store services that the firm's clients offer (candidate will be trained in this area)
Conduct lead generation and maintain and develop a client base for our clients who offer the in-store services
Aid marketing and advertising associates and senior staff with specific projects related to each client
Qualifications
High School degree or higher
Great Communication skills
Customer Service and Marketing experience is not required but helpful
Reliable transportation to the office on a daily basis
Good sense of humor and ability to make work fun is a must!
Additional Information
All your information will be kept confidential according to EEO guidelines.