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Marketing Development Associate Jobs in Michigan

Singh Development Company

Marketing Manager

Canton, MI · On-site

Description The Marketing Manager is the first impression our residents and their families have ... As such, we expect all associates and Department Heads alike to be willing to lend a helping hand ...

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Marketing Development Associate information

What does a Marketing Development Associate do?

A Marketing Development Associate supports the marketing team by identifying potential leads, nurturing relationships, and assisting with campaign execution. They often work closely with sales and marketing professionals to research market trends, generate qualified prospects, and help develop strategies for outreach. Their role may include managing CRM databases, analyzing campaign performance, and coordinating marketing materials. This position is ideal for individuals interested in building a career in marketing or sales, as it provides foundational experience and exposure to various aspects of the field.

How does a Marketing Development Associate typically collaborate with sales and marketing teams to achieve business goals?

As a Marketing Development Associate, you’ll frequently serve as a bridge between the marketing and sales teams, assisting with lead qualification, campaign execution, and market research. This role often involves attending regular strategy meetings, sharing insights from marketing campaigns, and ensuring a seamless handoff of qualified leads to the sales team. Close collaboration helps align messaging and strategy, ensuring both teams work toward common revenue and growth targets. Effective communication skills and a proactive approach are essential for success in this collaborative environment.

What are the key skills and qualifications needed to thrive as a Marketing Development Associate, and why are they important?

To thrive as a Marketing Development Associate, you need strong analytical abilities, communication skills, and a bachelor's degree in marketing, business, or a related field. Familiarity with CRM software (like Salesforce), marketing automation tools, and data analysis platforms is often required. Initiative, creativity, and the ability to collaborate effectively with sales and marketing teams are standout soft skills. These competencies help drive lead generation, support campaign effectiveness, and ensure seamless coordination between departments to achieve business growth.

What is the difference between Marketing Development Associate vs Sales Coordinator?

AspectMarketing Development AssociateSales Coordinator
Primary FocusGenerating leads, market research, supporting marketing campaignsManaging sales processes, customer communication, order processing
Required SkillsMarketing strategies, communication, data analysisCustomer service, sales techniques, CRM proficiency
Work EnvironmentMarketing departments, advertising agenciesSales teams, client-facing roles
Common CertificationsMarketing certifications, digital marketing coursesSales certifications, CRM training

The Marketing Development Associate and Sales Coordinator roles share some overlap in communication and customer interaction but differ mainly in focus. The Marketing Development Associate emphasizes marketing strategies and lead generation, while the Sales Coordinator concentrates on managing sales processes and client relationships. Both roles are essential in the sales and marketing pipeline, often working closely to achieve business growth.

Is a marketing development associate an entry level job?

A marketing development associate is often considered an entry-level position that typically requires some college coursework or a bachelor's degree. It involves skills such as communication, research, and familiarity with marketing tools, making it suitable for those starting their marketing careers.

What are the most commonly searched types of Marketing Development jobs in Michigan?

The most popular types of Marketing Development jobs in Michigan are:

What are popular job titles related to Marketing Development Associate jobs in Michigan?

For Marketing Development Associate jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Marketing Development Associate jobs in Michigan look for?

The top searched job categories for Marketing Development Associate jobs in Michigan are:

What cities in Michigan are hiring for Marketing Development Associate jobs?

Cities in Michigan with the most Marketing Development Associate job openings:

Marketing Development Associate jobs near you
Infographic showing various Marketing Development Associate job openings in Michigan as of August 2026, with employment types broken down into 92% Full Time, and 8% Part Time. Highlights an 74% In-person, 11% Hybrid, and 15% Remote job distribution.

Marketing Associate

Depatie Fluid Power Company

Portage, MI • On-site

Full-time

Posted 18 days ago

Job description

Job Type
Full-time
Description
American Motion Group (AMG) is a family of manufacturing and distribution companies, including Depatie Fluid Power, Thread-Craft, CKC Automation, and International Fluid Power, serving mobile, industrial, OEM, and engineering markets across the United States. AMG is building its marketing function from the ground up, and this role is a core part of that build.
This is a full-time Marketing Associate role for someone one to four years out of school. You'll work directly with AMG's executive team and business unit leaders to build the marketing strategy for American Motion Group and its business units from the ground up, and execute across every function: social media, campaigns, branding, websites, content, employer branding, and business development, across every AMG company.
We're looking for someone ambitious: a self-starter who's eager to learn, works well with a team, and wants to build the strategy and own the execution end to end of a growing company.
Requirements
What You'll Do
Marketing Strategy & Execution
  • Build and own the strategy behind AMG's websites, ad campaigns, collateral, and social media, across every AMG company.
  • Manage and update company websites optimized for search and performance using tracking tools
  • Develop marketing materials (newsletters, blogs, sell sheets, promotional content), using AI tools (Claude, ChatGPT, Canva) to move fast from concept to finished piece.
  • Build and schedule social content across LinkedIn and Facebook, designed to grow AMG's audience and support the broader campaign strategy.
  • Track campaign and content performance and use those results to refine the gameplan.
  • Own the relationship with our marketing vendor, with the goal of insourcing this work over time.

Business Development Support
  • Support marketing automation functions within AMG's CRM, including email/nurture campaigns, lead capture, and tagging.
  • Manage email marketing to customers and distributors, including list management, scheduling, and segmentation.
  • Support market mapping research to find opportunities across AMG's end markets.
  • Track lead sources and ROI on ad campaigns across companies, tying spend back to results.
  • Build BD-focused marketing materials and content (blogs, social posts, campaigns) in direct support of business development efforts across AMG.
  • Manage website lead forms and tracking across all AMG company sites.

Employer Brand & Recruiting Support
  • Own employer brand content (employee spotlights, "why work here" messaging) in coordination with the Human Resources Manager.
  • Build materials for job fairs and recruiting events, including booth displays and candidate one-pagers, and represent AMG at select events as scheduling allows.
  • Help design and coordinate company swag and branded recruiting items.

What We're Looking For
Required
  • Degree in Marketing, Communications, or a related field. 1 to 3 years of experience preferred, not required.
  • A self-starter who wants ownership. Organized enough to run multiple workstreams without close oversight.
  • Strong written and verbal communication skills.
  • Familiarity with social media platforms (LinkedIn, Facebook, YouTube) and content scheduling.
  • Comfortable using AI tools (Claude, ChatGPT, Canva, and similar) as everyday working tools.

Preferred
  • Basic understanding of website management tools and design software (Figma, Adobe Creative Suite).
  • Interest in employer branding, recruiting marketing, business development.
  • Industrial / manufacturing industry exposure.
  • Photo / video skills.

Apply