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Marketing Communications Jobs in Racine, WI (NOW HIRING)

Chick-fil-A

Marketing Leader

Brookfield, WI

$13 - $26/hr

Create and organize marketing materials, signage, flyers, and communication pieces as needed * Partner with leadership to identify sales goals, marketing priorities, and business needs * Represent ...

Chick-fil-A

Marketing Leader

Brookfield, WI

$13 - $26/hr

Communicate clearly with team members, leaders, guests, and community partners * Uphold Chick-fil-A's culture, values, standards, policies, and dress code * Support restaurant operations and other ...

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All JobsMarketing Communications JobsMarketing Communications Jobs in Racine, WI

Marketing Communications information

See Racine, WI salary details

$21.6K

$46.3K

$62.4K

How much do marketing communications jobs pay per year?

As of Aug 22, 2026, the average yearly pay for marketing communications in Racine, WI is $46,259.00, according to ZipRecruiter salary data. Most workers in this role earn between $41,300.00 and $50,200.00 per year, depending on experience, location, and employer.

What is marketing communications?

Marketing communications, often referred to as marcom, involve the various methods and channels organizations use to convey messages about their products, services, or brand to their target audience. This includes advertising, public relations, social media, email campaigns, events, and content creation. The goal is to inform, engage, and persuade customers, building brand awareness and driving sales or engagement. Marketing communications professionals develop strategies and materials to ensure consistent and effective messaging across all touchpoints.

What are some common challenges faced in a marketing communications role and how can they be addressed?

One common challenge in Marketing Communications is ensuring consistent messaging across various channels while tailoring content to different audiences. This often requires close collaboration with product, sales, and design teams, as well as strong project management skills to coordinate campaigns efficiently. Additionally, staying up to date with digital trends and audience preferences can be demanding, but leveraging analytics and feedback helps refine strategies. Regular team check-ins and utilizing collaborative tools can further support a smooth workflow.

What are the key skills and qualifications needed to thrive as a marketing communications professional, and why are they important?

To thrive in Marketing Communications, you need strong writing, editing, and project management skills, often supported by a degree in marketing, communications, or a related field. Familiarity with digital marketing platforms, content management systems (CMS), and analytics tools such as Google Analytics is typically required. Creativity, adaptability, and excellent interpersonal skills help professionals craft compelling messages and collaborate across teams. These skills are vital for effectively engaging target audiences and driving brand awareness in a competitive market.

What is the difference between Marketing Communications vs Content Marketing Specialist?

AspectMarketing CommunicationsContent Marketing Specialist
Primary FocusManaging overall messaging and brand communication strategiesCreating and distributing valuable content to attract and engage audiences
Skills & CertificationsCommunication, branding, PR, marketing certificationsContent creation, SEO, writing, digital marketing certifications
Work EnvironmentCorporate marketing teams, agencies, PR firmsDigital marketing teams, content agencies, in-house marketing
Industry UsageUsed across various industries for brand messagingPrimarily in digital marketing, media, and online brands

While both roles involve marketing, Marketing Communications focuses on overall messaging and brand image, whereas Content Marketing Specialists concentrate on creating content to engage audiences. Understanding these differences helps in choosing the right career path or hiring the right professional.

What can I do with a marketing communications degree?

A marketing communications degree prepares individuals for roles such as marketing coordinator, public relations specialist, content creator, social media manager, and brand strategist. These roles involve developing messaging strategies, managing campaigns, and using tools like Adobe Creative Suite and social media platforms; certifications in digital marketing can enhance job prospects.

What do marketing communications do?

Marketing communications professionals develop and implement strategies to promote a company's products or services through various channels such as advertising, public relations, social media, and content creation. They coordinate messaging to target audiences, ensure brand consistency, and often use tools like marketing automation software to measure campaign effectiveness.

What are the most commonly searched types of Marketing Communications jobs in Racine, WI?

The most popular types of Marketing Communications jobs in Racine, WI are:

What job categories do people searching Marketing Communications jobs in Racine, WI look for?

The top searched job categories for Marketing Communications jobs in Racine, WI are:

What cities near Racine, WI are hiring for Marketing Communications jobs?

Cities near Racine, WI with the most Marketing Communications job openings:

Marketing Communications jobs near you
Infographic showing various Marketing Communications job openings in Racine, WI as of August 2026, with employment types broken down into 1% Internship, 83% Full Time, 13% Part Time, 1% Contract, and 2% Nights. Highlights an 82% Physical, 2% Hybrid, and 16% Remote job distribution, with an average salary of $46,259 per year, or $22.2 per hour.

Content & Communications Manager

Wisconsin Vision Associates

Burlington, WI • On-site

Full-time

Re-posted 23 days ago

Job description

FAIT DISTRIBUTION SUMMARY

Fait Distribution is a family-owned and operated wholesale contact lens distributor and buying group. We pride ourselves in projecting a professional image to our customers that is both confident and enthusiastic. Our commitment to exceeding customer expectations and creating long lasting relationships is driven by our dedicated Associates. Being part of a family-owned company like Fait Distribution is something special. We're a close-knit company where Associates are valued and truly drive and make an impact on our success. There are always exciting and new opportunities for you to advance your career and grow within our company. At Fait Distribution you will find a supportive and fast-paced environment with a fun work culture. We trust you will find employment here challenging, yet highly rewarding.

QUALIFICATIONS/ABILITIES:

3-6+ years of experience in content marketing, marketing communications, or strategic copywriting.

Strong portfolio demonstrating experience writing for both B2B and B2C audiences.

Ability to develop and adapt messaging frameworks across multiple brands and audience segments.

Experience creating email campaigns, newsletters, social media content, landing page copy, and sales enablement materials.

Familiarity with HubSpot or similar email/CRM platforms.

Ability to analyze performance metrics (open rates, click-through rates, engagement) and adjust messaging accordingly.

Strong research skills and the ability to translate industry insights into compelling, strategic content.

Attention to detail that impacts brand perception and profitability.

Must be a true team player and maintain a high level of integrity.

Ability to manage multiple projects simultaneously and work well under pressure in a fast-paced environment.

Strong written and verbal communication skills, along with a positive attitude and strong work ethic.

Self-motivated, proactive, and able to work independently while collaborating across teams.

RESPONSIBILITIES - HOW THIS POSITION SUPPORTS THE VISION include the following, but are not limited to:

Own and execute the written voice across Fait brands, ensuring messaging is strategic, research-driven, and audience-specific.

Write and manage all social media content for Family Vision and Fait Companies, aligning with marketing goals, seasonal themes, and performance objectives.

Develop and maintain a content calendar that supports campaign priorities and business initiatives.

Write and manage monthly digital newsletters, including subject lines, headlines, and calls-to-action optimized for engagement.

Develop persuasive copy for sell sheets, optometry kits, retail partner materials, landing pages, and promotional campaigns.

Collaborate closely with the Senior Creative Manager to ensure alignment between messaging and visual execution.

Support the development of nurture campaigns and automated email sequences as marketing automation evolves.

Conduct light competitive and industry research to inform positioning and messaging strategy.

Work with stakeholders in other departments to support internal and external communication initiatives.

Participate in campaign planning and brainstorming sessions, contributing strategic content ideas.

Assist in additional marketing initiatives as requested by the Marketing Director or leadership team.

INDICATORS OF PERFORMANCE

95% of content delivered on or before deadline.

Year-over-year improvement in email open rates and click-through rates.

Reduction in content revision cycles through improved first-pass quality.

Continuous improvement of individual, team, and operational performance.

IMPROVING THE SYSTEM

All Fait Associates are responsible for documenting and fixing problems within the system. In addition, this role is responsible for improvement project participation, planning, communicating, and implementing solutions where possible.

PERSONAL IMPROVEMENT

Fait will provide resources and support, relevant to the position, for education and training as needed. It is the Associate's responsibility to seek approval, schedule and participate in education and/or training that will prepare him/her for present and future needs. A post training recap may be required.

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