Marketing Communications Manager Jobs in Reston, VA

Job Description: Marketing and Communications Manager Position Summary: The Marketing and Communications Manager plays a critical role in advancing the Climate Equity Fund’s mission, visibility, and strategic influence through integrated marketing, communications, storytelling, and brand management. Working cross-functionally across the organization and in partnership with external consultants and strategic communications firms, this role manages the Equity Fund’s external-facing communications infrastructure, digital presence, messaging systems, and collateral development to strengthen engagement with funders, partners, grantees, and broader stakeholder audiences. The Marketing and Communications Manager serves as a strategic storyteller and project manager who translates complex climate, racial equity, and clean energy initiatives into compelling and accessible narratives that elevate the organization’s impact and thought leadership. This role supports organizational growth through content strategy, communications planning, digital engagement, brand stewardship, and production oversight while ensuring consistency in messaging, visual identity, and compliance with organizational communication standards across all platforms and materials. This position also supports the development and execution of communications strategies that strengthen donor engagement, amplify grantee partner impact, support fundraising and strategic partnerships efforts, and reinforce the organization’s values-centered voice and mission. Position Responsibilities: Strategic Communications and Brand Management (30%) Collaborate across departments to maintain and operationalize organizational messaging architecture, style guides, visual identity standards, and brand voice protocols. Support the development and implementation of comprehensive marketing and communications strategies aligned with organizational priorities, strategic partnerships, fundraising, and thought leadership goals. Ensure consistent application of brand guidelines, messaging standards, and communications best practices across all external-facing materials and platforms. Partner with leadership and external communications consultants to support brand audits, messaging refinement, strategic campaigns, and communications initiatives. Develop and maintain communications calendars, editorial workflows, and content production systems that support organizational priorities and recurring communications needs. Create and maintain communications SOPs, templates, and process documentation to strengthen organizational consistency and operational efficiency. Content Development and Storytelling (25%) Develop, write, edit, and manage compelling multi-channel content including newsletters, website content, reports, presentations, talking points, collateral, social media content, grant support materials, and organizational announcements. Translate complex climate, racial equity, and clean energy initiatives into accessible and engaging narratives tailored to diverse stakeholder audiences. Gather, synthesize, and elevate stories, data, lessons learned, and impact metrics from grantees, staff, and organizational initiatives to demonstrate organizational impact and advance strategic communications goals. Lead editing and quality assurance processes for external-facing communications to ensure accuracy, consistency, accessibility, and alignment with organizational voice and messaging standards. Support executive thought leadership by developing strategic messaging, talking points, presentations, speeches, and written communications. Digital Communications and Audience Engagement (20%) Manage organizational digital communications platforms including website content, email communications, social media channels, and emerging digital properties. Lead content posting, scheduling, monitoring, and approval workflows across digital platforms. Manage email list segmentation strategies and support engagement optimization through audience analytics and communications performance metrics. Track, analyze, and report on communications KPIs, audience engagement, digital analytics, and marketing performance to inform recommendations and continuous improvement efforts. Explore and recommend emerging communications tools, technologies, and digital engagement strategies to strengthen organizational reach and visibility. Project Management and Cross-Functional Collaboration (15%) Lead and coordinate communications projects involving multiple stakeholders, competing priorities, and overlapping timelines. Serve as a strategic communications partner and internal consultant to staff across departments regarding messaging, collateral development, and communications planning. Coordinate and manage external vendors and consultants including graphic designers, photographers, video producers, data visualization consultants, and communications firms. Support organizational events, webinars, funder engagements, and external convenings through communications planning, promotional support, collateral development, and logistics coordination. Review dashboards, reports, presentations, and visual materials to ensure brand consistency and message alignment. Fundraising and Strategic Partnership Communications (10%) Support development and strategic partnerships efforts through creation and editing of donor-facing communications, reports, briefing materials, presentations, and engagement collateral. Assist in the production of annual reports, impact reports, funder communications, webinars, and strategic partnership materials. Collaborate with fundraising and program staff to communicate organizational impact, strategic priorities, and grantee partner success stories to funders and stakeholders. Help identify and recommend communications ROI and KPI measures tied to organizational growth, engagement, visibility, and strategic communications effectiveness. Other Duties: Travel approximately 10–15% annually to offsite meetings, conferences, convenings, retreats, and other Equity Fund events. Participate in organizational meetings, cross-functional initiatives, and strategic planning activities. Perform other duties as assigned. Education: Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, English, or a related field preferred. Equivalent combinations of education, training, certifications, and experience demonstrating the ability to successfully perform the essential functions of the role will also be considered. Experience and Skills: At least 3 years of experience working within nonprofit, philanthropic intermediary in both 501(c)(3) and 501(c)(4) fundraising, climate justice, racial equity, advocacy, or mission-driven organization utilizing a brand voice to create content, messaging, and market programmatic work to engage donors, and foundations. Minimum of 5 years of progressive experience in marketing, communications, brand management, strategic storytelling, or related communications functions. Minimum of 5 years of content creation experience to market programmatic work, ideally with at least 2-3 years of that experience engaging investors, donors, and foundations. Demonstrated experience developing and implementing communications strategies, editorial calendars, messaging frameworks, and brand management systems. Exceptional writing, editing, storytelling, and verbal communication skills with the ability to tailor messaging for varied audiences and platforms. Demonstrated experience translating qualitative and quantitative data into compelling narratives and impact-driven communications. Experience managing websites, social media platforms, email communications systems, and digital engagement strategies. Strong project management skills with the ability to manage multiple priorities, deadlines, and stakeholder relationships simultaneously. Experience collaborating with consultants, creative vendors, communications agencies, and cross-functional internal teams. Demonstrated ability to facilitate collaborative editing and approval processes involving multiple contributors and stakeholders. Strong relationship-building skills with the ability to work collaboratively across teams and with external stakeholders. Demonstrated track record of writing and excellent editing skills, including managing multiple rounds of editing across multiple staff. Comfort using Adobe Suite, Canva and other tools for basic design work/edits. Commitment to and experience in successfully fostering a working environment that supports the well-being of staff and recognizes that valued and supported staff are better able to serve others. Demonstrated commitment to equity-centered communications practices and the ability to apply an anti-racist and anti-oppression lens to communications work. Technical Competencies: Required Technical Competencies Communications Execution Strategic Storytelling Content Creation and Content Management Copy Editing and Proofreading Brand Management and Messaging Alignment Digital Communications Audience Engagement Presentation Development and Message Delivery Website and Social Media Management Email Marketing Audience Segmentation Marketing Analytics and KPI Tracking Project and Workflow Management External Communications Stakeholder Engagement Event and Webinar Communications Support Preferred Technical Competencies Communications and Brand Strategy Graphic and Visual Design Data Visualization CRM and Email Marketing Platforms Adobe Creative Suite, Canva, and related communications tools Marketing Automation Platforms Video and Multimedia Content Coordination Location: Remote within the United States Behavioral Competencies: Universal Competencies for All Staff: Key behaviors necessary for each employee to perform effectively across the organization. Accountability: Holds self and others accountable for accomplishing measurable, high-quality, timely, cost-effective results. Collaboration: Builds constructive working relationships with clients/customers/grantees, other work units, community organizations, and others to meet mutual goals and objectives; behaves professionally and supportively when working with individuals from various ethnic, social, and educational backgrounds. Communication: Conveys and receives information and ideas through various media to individuals or groups in a manner that engages the listener, helps them understand and retain the message, and invites response and feedback. Keeps others informed appropriately; demonstrates effective written, oral, and listening skills. Commitment to Equity: Has lived experience and systems-level understanding of equity, diversity, and inclusion. Cultivates opportunities through diverse people; respects and relates well to people from varied backgrounds; understand various worldviews and is sensitive to group differences; sees diversity as an opportunity; challenges bias and intolerance. Appreciates and leverages all individuals' capabilities, insights, and ideas. Works effectively with individuals of diverse styles, abilities, and motivations. Teamwork: Participates as an active and contributing team member to achieve team goals. Works cooperatively with other team members, involves others, shares information as appropriate, and shares credit for team accomplishments. Competencies for Strategy Managers: Key behaviors for strategy managers to perform effectively in their specific role. Adaptability: Adapts workflow to accommodate changes when opportunities arise or work priorities shift. Adjusts plans on a quick timeline when needed. Accepts changes as part of the process to meet goals and is willing to engage in tension that might arise. Remains optimistic when changes occur. Decision-Making & Problem-Solving: Breaks problems into components and recognizes interrelationships; makes sound, well-informed, and objective decisions. Compares data, information, and input from various sources to conclude; acts consistent with available facts, constraints, and probable consequences. Detail Oriented: Achieves thoroughness and accuracy when accomplishing tasks. Tracks multiple pieces of information at the same time. Ensures the accuracy of work. Is aware of processes and timelines and engages in work promptly. Accomplishes tasks by considering all areas involved, no matter how small; shows concern for all aspects of the job; accurately checks processes and tasks. Program Planning: The ability to determine specific program goals and priorities and to assess the actions, time, and resources needed to achieve those goals. Strategic Thinking: Obtains information and identifies key issues and relationships relevant to solving problems, thinking through solutions, and committing to a course of action to accomplish a goal after developing alternatives based on logical assumptions, facts, available resources, constraints, and organizational values. Relationship Management: The ability to understand other people’s moods, behaviors, and motives in order to improve the quality and connection of relationships (requires social awareness and empathy). Develops, manages, and uses collaborative relationships to facilitate the accomplishment of work goals. Benefits: The Climate Equity Fund (Equity Fund) offers a comprehensive benefits package that includes health, dental, and vision insurance for employees and their families. We offer a retirement plan with employer match and generous vacation and sick time policies. Compensation: The base pay salary range for this position is $125,000 - $140,000, based on our DC office location and may vary based on cost of labor in each respective geographical market. Actual compensation is based on cost of labor in each respective geographical market and job-related skills and experience, as evaluated throughout the interview process. Initial base salary for new hires are targeted at or near the range midpoint, reflecting full proficiency and solid directly-related experience. Salary offers are made in consideration of our internal pay equity and external pay equity with competitive markets. About the Organization: The Equity Fund is a trusted and strategic collaborative funder and movement-builder whose focus is to lift up the leadership and organizing of multiracial, working-class communities to drive equitable climate action and clean energy policy. The Equity Fund’s work is grounded in climate equity, strategies that mitigate climate change, rectify racial and economic injustices, and thereby create the political will needed to propel the transition to clean energy. The Equity Fund is strategically building power by: Investing in the leadership and organizing of diverse communities (Black, Latinx, AAPI, Indigenous pe