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Marketing Automation Manager Jobs in Decatur, GA

ABM

Marketo Automation Manager, Marketing

Atlanta, GA

$115K - $125K/yr

Implement automated processes for data validation, consent management, and audit readiness Leadership & Collaboration * Lead and develop a high-performing marketing automation team * Act as the go-to ...

Career Guidant

Marketing Automation BA

Atlanta, GA

Proficient in CRM functionality, Marketo, Elequa, Sendgrid, HubSpot, Silverpop Engage and Google Analytics * Experienced in B2B and B2C Marketing automation processes * Able to implement best ...

GBG

Marketing Operations Manager (4018)

Atlanta, GA · On-site

This role owns marketing automation, CRM integration, data quality, and performance measurement--ensuring campaigns are scalable, trackable, and operationally sound across the full demand lifecycle.

GBG

Marketing Operations Manager (4018)

Atlanta, GA · On-site

This role owns marketing automation, CRM integration, data quality, and performance measurement-ensuring campaigns are scalable, trackable, and operationally sound across the full demand lifecycle.

GBG

Marketing Operations Manager (4018)

Atlanta, GA

This role owns marketing automation, CRM integration, data quality, and performance measurement-ensuring campaigns are scalable, trackable, and operationally sound across the full demand lifecycle.

Beazer Homes

Marketing Analytics Mgr

Atlanta, GA · On-site

The Marketing Analytics Manager is responsible for owning performance measurement and insight ... Partner with IT, Marketing Automation, and platform owners to ensure data accuracy, accessibility ...

Beazer Homes

Marketing Analytics Mgr

Atlanta, GA · Remote

The Marketing Analytics Manager is responsible for owning performance measurement and insight ... Partner with IT, Marketing Automation, and platform owners to ensure data accuracy, accessibility ...

ExpoDevCo

Marketing Manager

Atlanta, GA · Hybrid

... marketing automation campaigns. This role will report to the SPTechCon Event Director and the COO. ... Manage, coordinate and execute the design, content, layout and distribution of printed promotional ...

ExpoDevCo

Marketing Manager

Atlanta, GA · On-site

... marketing automation campaigns. This role will report to the SPTechCon Event Director and the COO. ... Manage, coordinate and execute the design, content, layout and distribution of printed promotional ...

Decisely

Marketing Specialist

Alpharetta, GA · On-site +1

Email Marketing & Automation * Manage our Martech including, but not limited to ActiveCampaign and HubSpot Marketing Hub to create, schedule, and send targeted email campaigns. * Build and optimize ...

Decisely

Marketing Specialist

Alpharetta, GA · Remote

Email Marketing & Automation * Manage our Martech including, but not limited to ActiveCampaign and HubSpot Marketing Hub to create, schedule, and send targeted email campaigns. * Build and optimize ...

Decisely

Marketing Specialist

Alpharetta, GA · Remote

Email Marketing & Automation * Manage our Martech including, but not limited to ActiveCampaign and HubSpot Marketing Hub to create, schedule, and send targeted email campaigns. * Build and optimize ...

Decisely

Marketing Specialist

Alpharetta, GA · Remote

Email Marketing & Automation * Manage our Martech including, but not limited to ActiveCampaign and HubSpot Marketing Hub to create, schedule, and send targeted email campaigns. * Build and optimize ...

Decisely

Marketing Specialist

Alpharetta, GA · Remote

Email Marketing & Automation * Manage our Martech including, but not limited to ActiveCampaign and HubSpot Marketing Hub to create, schedule, and send targeted email campaigns. * Build and optimize ...

Waystar

Marketing Analytics Manager

Atlanta, GA

Working knowledge of Salesforce, marketing automation platforms (Marketo), and marketing data flows * Strong analytical and problem-solving skills with high attention to detail * Ability to manage ...

AIG

Senior Manager, Campaign Marketing

Atlanta, GA

This role manages a junior campaign specialist responsible for technical execution and marketing automation. Key Responsibilities: * Serve as the campaign strategy expert for the North America ...

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All JobsMarketing Automation JobsMarketing Automation Manager JobsMarketing Automation Manager Jobs in Decatur, GA

Marketing Automation Manager information

See Decatur, GA salary details

$43K

$98.7K

$142.5K

How much do marketing automation manager jobs pay per year?

As of Jul 31, 2026, the average yearly pay for marketing automation manager in Decatur, GA is $98,734.00, according to ZipRecruiter salary data. Most workers in this role earn between $75,200.00 and $117,200.00 per year, depending on experience, location, and employer.

What is the highest paid position in marketing?

The highest paid positions in marketing often include Chief Marketing Officer (CMO) and Vice President of Marketing, who oversee overall strategy and have extensive experience and leadership responsibilities. These roles typically require advanced skills, such as data analysis and digital marketing expertise, and often command six-figure salaries or higher depending on the company size and industry.

What Does a Marketing Automation Manager Do?

A marketing automation manager oversees automated marketing campaigns for a company and supervises the marketing automation team. Along with their team, they implement marketing strategies using customer relationship management (CRM) software for lead generation and sales. Job duties include researching marketing automation products, collaborating with sales managers and the IT team, creating and analyzing campaigns, and achieving marketing objectives. The qualifications for a career as a marketing automation manager include a bachelor’s degree in business or marketing, experience on a marketing team, and strong web technology skills.

What skills are needed for marketing automation?

A Marketing Automation Manager needs strong technical skills in marketing automation platforms such as HubSpot, Marketo, or Pardot, along with proficiency in data analysis, segmentation, and campaign management. Knowledge of CRM systems, email marketing, and basic coding or scripting can enhance effectiveness, while certifications in marketing automation tools are often preferred.

How much does a marketing automation specialist make?

A marketing automation specialist typically earns between $60,000 and $100,000 annually, depending on experience, location, and industry. Professionals with certifications in tools like HubSpot or Marketo and strong analytical skills tend to have higher salaries.

What are some common challenges faced by Marketing Automation Managers when integrating new tools with existing systems?

Marketing Automation Managers often encounter challenges when integrating new tools with existing CRM, analytics, or email platforms. Ensuring data consistency and synchronization across multiple systems can be complex, and there may be compatibility issues or limitations with APIs. Additionally, thorough testing and cross-functional collaboration with IT and sales teams are essential to avoid disruptions. Staying proactive in troubleshooting and maintaining clear documentation can help streamline the integration process.

What are the key skills and qualifications needed to thrive as a Marketing Automation Manager, and why are they important?

To thrive as a Marketing Automation Manager, you need expertise in digital marketing, campaign strategy, data analysis, and a relevant degree in marketing or communications. Familiarity with marketing automation platforms such as HubSpot, Marketo, or Pardot, as well as certifications in these tools, is typically expected. Strong project management abilities, attention to detail, and excellent communication skills set top performers apart in this role. These skills enable effective campaign execution, personalized customer engagement, and measurable ROI, which are critical for business growth.

What is the difference between Marketing Automation Manager vs Email Marketing Specialist?

AspectMarketing Automation ManagerEmail Marketing Specialist
Required CredentialsBachelor's in Marketing, Business, or related field; certifications in marketing automation toolsBachelor's in Marketing, Communications, or related field; certifications in email marketing platforms
Work EnvironmentOversees automation strategies across multiple channels, manages teams, and analyzes dataFocuses on creating, executing, and optimizing email campaigns
Employer & Industry UsageUsed in marketing departments across various industries to streamline campaignsPrimarily in digital marketing teams, often within e-commerce, media, and retail sectors

The Marketing Automation Manager and Email Marketing Specialist roles both require marketing knowledge and familiarity with automation tools. However, the manager oversees broader automation strategies and team management, while the specialist concentrates on executing email campaigns. Both roles are essential in digital marketing, but differ in scope and responsibilities.

What does a marketing automation manager do?

A marketing automation manager oversees the implementation and management of marketing automation tools and strategies to streamline campaigns, improve customer engagement, and increase efficiency. They analyze data, develop workflows, and collaborate with marketing teams to optimize lead generation and nurturing processes, often using platforms like HubSpot or Marketo. Strong technical skills, understanding of marketing metrics, and certifications in automation tools are typically required.
More about Marketing Automation Manager jobs
What are the most commonly searched types of Marketing Automation jobs in Decatur, GA? The most popular types of Marketing Automation jobs in Decatur, GA are:
What are popular job titles related to Marketing Automation Manager jobs in Decatur, GA? For Marketing Automation Manager jobs in Decatur, GA, the most frequently searched job titles are:
What job categories do people searching Marketing Automation Manager jobs in Decatur, GA look for? The top searched job categories for Marketing Automation Manager jobs in Decatur, GA are:
What cities near Decatur, GA are hiring for Marketing Automation Manager jobs? Cities near Decatur, GA with the most Marketing Automation Manager job openings:
Marketing Automation Manager jobs near you
Infographic showing various Marketing Automation Manager job openings in Decatur, GA as of June 2026, with employment types broken down into 100% Full Time. Highlights an 71% In-person, and 29% Remote job distribution, with an average salary of $98,734 per year, or $47.5 per hour.

Global Marketing Automation Manager

United Parcel Service of America, Inc.

Atlanta, GA • On-site

Full-time

Re-posted 12 hours ago

UPS Supply Chain Solutions rating

6.8

Company rating: 6.8 out of 10

Based on 48 frontline employees who took The Breakroom Quiz

37th of 64 rated delivery companies

Job description

Before you apply to a job, select your language preference from the options available at the top right of this page.
Explore your next opportunity at a Fortune Global 500 organization. Envision innovative possibilities, experience our rewarding culture, and work with talented teams that help you become better every day. We know what it takes to lead UPS into tomorrow-people with a unique combination of skill + passion. If you have the qualities and drive to lead yourself or teams, there are roles ready to cultivate your skills and take you to the next level.
Job Description:
JOB SUMMARY
The Global Marketing Automation Manager is responsible for managing complex, data-driven marketing automation strategies, programs, technologies, and data at scale, globally. He/She manages the strategic, creative, and technical development, execution, reporting, analysis, and optimization across multiple programs, channels, and infrastructure of a complex nature. He/She is responsible for strategically configuring, managing, and integrating multiple technologies and data necessary for compliant marketing automation programs. He/She collaborates with internal and external teams around the world on data strategy, data signal development, data activation, data synchronization, and data integrity. He/She is accountable for compliant execution to protect the organization against risk of significant financial penalties that can be assessed for regulatory violations. He/She also manages employee(s) and vendor(s).
RESPONSIBILITIES
• Manages the Strategic Design and Development of Advanced Marketing Automation Initiatives
  • Serves as a subject matter expert for marketing automation strategies and how they can be best utilized to achieve business goals, promote desired customer engagement, and generate revenue through a data-driven, multi-channel, sustained campaign approach.
  • Establishes, socializes and codifies all aspects of key marketing automation campaigns (including objectives, audience definition, campaign requirements, automation requirements, channel tactics, messaging and creative, KPIs and measurement structure, test plan, resources, timeline, budget) to set expectations, guide plan execution, and gain leadership team consensus and support.
  • Establishes and evolves audience segmentation strategy, customer journey mapping, data-based targeting, and digital channel engagement to provide optimal digital experience across various stages of the customer lifecycle.
  • Possesses strong acumen required to navigate and leverage customer data, technology platforms, and growth marketing processes to compliantly achieve campaign objectives.
  • Manages data-driven strategy, agile execution, and optimization through collaboration with cross-functional team of internal and external parties (including agency partners and technology providers).
  • Constantly evaluates campaign effectiveness and makes ongoing, proactive recommendations regarding areas of optimization and ongoing evolution.
  • Develops concise executive level presentations that link digital initiatives to business priorities and/or showcase the value derived from the work.
  • Effectively directs vendors, deriving maximum value from the investment to meet or exceed business objectives.
  • Develops, manages, and reconciles budget and financial reporting in alignment with UPS policies, processes, and leadership needs.
  • Monitors marketing automation best practices through external benchmarking, conferences/webinars, etc. to influence internal policy development, strategy development, implementation, and execution.

• Manages Strategic, Creative, Data, and Technical Execution of Data-Driven Marketing Automation Campaign Deliverables
  • Provides continual strategic and technical guidance to evaluate strategic alternatives, determine campaign impact, recommend courses of action, and design and implement technical and non-technical solutions to meet business objectives.
  • Creates and collaborates with cross-functional teams to gain alignment on audience strategy; campaign strategy; journey strategy; messaging strategy; campaign, data, and automation requirements; creative; and measurement plan for each assigned campaign.
  • Conducts large-scale analysis, derives insights, and makes data-driven recommendations.
  • Manages the technical creation of all aspects of marketing automation campaigns, globally, leveraging UPS's marketing automation tools, Databricks, and other technologies and data sources. This includes highly personalized and customized email, landing page, form, and sales alert assets; workflow logic and automation; custom scripting; audience creation and segmentation; automated scoring; automated data routing; email and data privacy compliance; campaign QA and testing; campaign approval and deployment; and reporting/dashboards.
  • Measures, analyzes, reports on, and makes optimization recommendations to evaluate overall channel and campaign effectiveness.
  • Identifies and implements solutions to increase efficiency and reduce compliance risk.
  • Ensures realistic timelines, including milestones and dependencies, have been established and proactively anticipates and overcomes program challenges.
  • Continually evaluates project and deliverable status to ensure scope remains in-tact and project is completed on time and within budget.

• Manages Development, Implementation, Configuration, Integration, and Management of Technologies and Data for Marketing Automation Campaigns
  • Identifies, evaluates, conducts business case analysis for, and recommends technologies, technical solutions, and automation to advance personalized marketing automation and compliance efforts at scale.
  • Works with IT, Legal, Procurement, and other internal and external groups to write business requirements, conduct RFPs, implement technologies and technical solutions, and make ongoing enhancements to technologies and technical solutions in alignment with UPS processes.
  • Implements, configures, integrates, manages, and conducts ongoing troubleshooting and optimization of multiple technologies used for global marketing automation.
  • Creates and maintains creative templates, program templates, segmentations, and data management campaigns/workflows within marketing automation tools for use in campaigns.
  • Leads or contributes to the development, testing, and activation of strategic data signals and pipelines synching data between systems.
  • Contributes to the health, cleanliness, and integrity of data used by marketing automation tools, UPS Contact Preference Center, UPS Customer Data Platform, and other UPS systems and databases.
  • Adopts and advances marketing automation solutions and processes to improve efficiency and reduce compliance risk.
  • Serves as Marketing Automation Center of Excellence subject matter expert, providing training and guidance related to best practices, compliance, data, and technology to users of the marketing automation tools, other UPS groups deploying marketing emails globally, and other stakeholders.

• Manages and Develops Others
  • Manages direct reports and corresponding people processes to ensure the day-to-day administration of processes and formal procedures.
  • Identifies individual and team skill gaps and developmental opportunities to facilitate individual and team development.
  • Conducts regular performance evaluations in a manner that facilitates open communication and encourages continuous performance improvement.
  • Holds others accountable to established performance levels to achieve individual and group goals.
  • Identifies opportunities to involve others in new and challenging work assignments and/or rotations that advance the skills and capabilities of individuals and the organization.

QUALIFICATIONS
  • Strong knowledge of marketing automation strategies and best practices, technology platform integration and management, and email and data privacy compliance expertise
  • Strong experience working in or directly with marketing automation tools or an email service provider: Marketo (preferred), Salesforce Marketing Cloud, Eloqua, HubSpot, Acoustic Connect, etc.
  • Strong data and analytical skills, including the ability to query, analyze, derive insights, and make recommendations from large data sets (millions of records) from multiple data sources
  • Bachelor's degree (or internationally comparable degree)

Preferences:
  • Expertise in Microsoft SQL, Python, Databricks
  • Expertise in HTML, CSS, JavaScript, Adobe Analytics, and website content management
  • Expertise in APIs and hands-on experience with Postman, Insomnia, or other API testing programs
  • Master's degree

The position is based in Atlanta, Georgia and will require commuting to the office. Employer will not sponsor a visa for this position. Candidates must be currently in the same geographic location or willing to relocate independently.
Job Grade- 30E
Last day to apply internally: 7/10/26 @ 11:59pm EST
Employee Type:
Permanent
UPS is committed to providing a workplace free of discrimination, harassment, and retaliation.
Other Criteria:
UPS is an equal opportunity employer. UPS does not discriminate on the basis of race/color/religion/sex/national origin/veteran/disability/age/sexual orientation/gender identity or any other characteristic protected by law.
Basic Qualifications:
Must be a U.S. Citizen or National of the U.S., an alien lawfully admitted for permanent residence, or an alien authorized to work in the U.S. for this employer.

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