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Marketing Assistant Jobs in Rochester, NY (NOW HIRING)

Limitless East Marketing

Events Assistant

Rochester, NY

$52K - $55K/yr

Bachelor's degree in Event Management, Marketing, Communications, or a related field. * 1-2 years of experience in event coordination or administrative support preferred. * Strong organizational and ...

Nextiny

Entry Level Digital Marketer

Rochester, NY · On-site

What You'll Do * Assist in the development and execution of digital marketing strategies for clients. * Learn and work with marketing platforms such as HubSpot, Google Analytics, and social media ...

Nextiny

Entry Level Digital Marketer

Geneseo, NY · On-site

What You'll Do * Assist in the development and execution of digital marketing strategies for clients. * Learn and work with marketing platforms such as HubSpot, Google Analytics, and social media ...

Faraci Lange, LLP

Administrative Assistant

Rochester, NY · On-site

$17.75 - $24/hr

Faraci Lange, LLP is seeking a dependable, organized, and professional Administrative Support Specialist to assist with the firm's day-to-day administrative, client intake, marketing, accounting, and ...

New

Faraci Lange, LLP

Administrative Assistant

Rochester, NY · On-site

$16 - $22/hr

Faraci Lange, LLP is seeking a dependable, organized, and professional Administrative Support Specialist to assist with the firm's day-to-day administrative, client intake, marketing, accounting, and ...

New

Faraci Lange, LLP

Administrative Assistant

Rochester, NY · On-site

$16 - $22/hr

Faraci Lange, LLP is seeking a dependable, organized, and professional Administrative Support Specialist to assist with the firm's day-to-day administrative, client intake, marketing, accounting, and ...

New

Syntec Optics

Communications Office Assistant

Rochester, NY · On-site

$41K - $54K/yr

Help maintain organized records of communications and marketing materials. Event & Meeting Coordination * Assist with scheduling meetings, conference calls, and company events. * Coordinate logistics ...

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All JobsMarketing JobsMarketing Assistant JobsMarketing Assistant Jobs in Rochester, NY

Marketing Assistant information

See Rochester, NY salary details

$22.7K

$44.8K

$58.7K

How much do marketing assistant jobs pay per year?

As of Aug 14, 2026, the average yearly pay for marketing assistant in Rochester, NY is $44,841.00, according to ZipRecruiter salary data. Most workers in this role earn between $39,500.00 and $49,800.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a marketing assistant, and why are they important?

To thrive as a Marketing Assistant, you need a solid understanding of marketing principles, strong organizational skills, and often a bachelor’s degree in marketing or a related field. Familiarity with digital marketing tools, social media platforms, content management systems (CMS), and analytics software like Google Analytics is typically required. Excellent communication, creativity, and attention to detail are crucial soft skills that help you excel in this role. These skills and qualities are important because they enable you to efficiently support marketing campaigns, maintain brand consistency, and contribute to overall team success.

What are some common challenges faced by marketing assistants, and how can they effectively manage them?

Marketing Assistants often juggle multiple projects with tight deadlines, making time management a key challenge. They also need to adapt quickly to changing campaign priorities and feedback from various teams, such as sales and creative. To succeed, it's helpful to maintain clear communication with supervisors, stay organized with task management tools, and proactively seek clarification when priorities shift. Building strong relationships with team members also supports smoother collaboration and helps resolve issues more efficiently.

What is a marketing assistant?

Marketing assistants are entry-level professionals who support the marketing team with administrative and operational tasks. They help coordinate marketing campaigns, conduct market research, manage social media accounts, organize promotional events, and assist with creating marketing materials. Their role is essential for ensuring that marketing projects run smoothly and deadlines are met. Marketing assistants often gain valuable experience that can lead to more advanced positions in marketing.

How much do you get paid as a marketing assistant?

The average salary for a marketing assistant typically ranges from $35,000 to $50,000 per year, depending on experience, location, and industry. Entry-level roles may start lower, while those with specialized skills or certifications can earn higher wages. Salaries often include benefits such as health insurance and paid time off.

What is the difference between Marketing Assistant vs Marketing Coordinator?

AspectMarketing AssistantMarketing Coordinator
ResponsibilitiesSupports marketing campaigns, handles administrative tasks, assists with content creationCoordinates marketing projects, manages schedules, oversees campaign execution
Required SkillsBasic marketing knowledge, communication skills, organizational abilitiesProject management, communication, strategic planning
ExperienceEntry-level or 1-2 years in marketing2+ years, more involved in campaign management
Work EnvironmentOffice setting, supporting marketing teamOffice or remote, managing multiple projects

While both roles support marketing efforts, a Marketing Assistant typically handles administrative and support tasks, whereas a Marketing Coordinator manages specific campaigns and project coordination. The Coordinator role often requires more experience and strategic involvement, making it a step up in responsibility.

What qualifications do you need for a marketing assistant?

A marketing assistant typically needs a high school diploma or equivalent, with many employers preferring a bachelor's degree in marketing, communications, or a related field. Strong communication skills, familiarity with marketing tools and social media platforms, and basic knowledge of data analysis are also important qualifications.

What does a marketing assistant do?

A marketing assistant is a valuable asset to any marketing team. A marketing assistant helps plan and develop web and print campaigns to drive traffic to website or stores and increase brand awareness. They assist in building sales strategies, promotional marketing, and traditional media advertisements. They work with web analytic tools to monitor user visits and track trends. Marketing assistants will collaborate with their teammates and sales personnel to create sales materials and presentations.

More about Marketing Assistant jobs

What are the most commonly searched types of Marketing jobs in Rochester, NY?

The most popular types of Marketing jobs in Rochester, NY are:

What are popular job titles related to Marketing Assistant jobs in Rochester, NY?

For Marketing Assistant jobs in Rochester, NY, the most frequently searched job titles are:

What job categories do people searching Marketing Assistant jobs in Rochester, NY look for?

The top searched job categories for Marketing Assistant jobs in Rochester, NY are:

What cities near Rochester, NY are hiring for Marketing Assistant jobs?

Cities near Rochester, NY with the most Marketing Assistant job openings:

Marketing Assistant jobs near you
Infographic showing various Marketing Assistant job openings in Rochester, NY as of August 2026, with employment types broken down into 95% Full Time, and 5% Part Time. Highlights an 93% In-person, 2% Hybrid, and 5% Remote job distribution, with an average salary of $44,841 per year, or $21.6 per hour.

Digital Media Specialist- Marketing & Audience Development

WXXI

Rochester, NY • On-site

$45K - $55K/yr

Full-time

Re-posted 14 days ago

Job description

Number of Openings
1
EOE Statement
WXXI is committed to creating a diverse environment and is proud to be an equal opportunity employer. This policy expressly prohibits discrimination on the basis of sex, race, color, religion, creed, national origin, age, marital status, sexual orientation, disability, genetic predisposition, gender identity or expression, carrier status, domestic violence victim status, veteran status or status as a member of any other protected group or activity.
Description
POSITION: Digital Media Specialist- Marketing & Audience Development
DEPARTMENT: Marketing & Audience Development
CLASSIFICATION: Full-time, Non- Exempt
REPORTS TO: Director of Communications & Audience Development
PAY: 45,000- $55,000 ( Commensurate with Experience)
Executive Summary: The Digital Content Specialist serves as the primary video producer and content execution lead, transforming WXXI's storytelling into platform-native content to drive engagement and growth.
Position Summary:
The role focuses on creating, packaging, producing, editing, and publishing short-form video and digital content across social and YouTube platforms - that support WXXI's audience growth strategy.
KEY RESPONSIBILITIES:
  • Digital Content production: Create short-form videos and digital content to support WXXI programs, events, and campaigns.

  • Publishing: Support the publishing of digital content to WXXI platforms.

  • Video & Visual Asset Creation: Create digitally focused content including thumbnails for YouTube videos, social graphics, visuals for digital campaigns, and video clips optimized for each platform.
  • Support Media Campaigns: Prepare, produce, and edit graphics, videos, and promo content for priority campaigns.

  • Platform Optimization Support: Assist with improving WXXI's performance on digital platforms by implementing best practices and ensuring consistent visual branding across platforms.

Position Requirements
Qualifications:
  • 2-5 years' experience in digital media production or content creation
  • Strong video editing and storytelling skills
  • Exp. w/tools such as Adobe Premiere, Final Cut, or similar software
  • Graphic Design skills using Adobe Creative Suite and/or Canva
  • Familiarity with YouTube and social media platforms

Preferred:
  • Experience working in journalism or media organizations
  • Familiarity with podcast production
  • Understanding of digital audience trends

Success Measures:
  • Growth in digital content output and campaign execution
  • Improved performance of social video content
  • Growth in YouTube views and podcast downloads
  • Increased engagement across digital platforms

Please apply at www.wxxi.org
This position is currently accepting applications.

Apply