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Market Segmentation Jobs (NOW HIRING)

Eastman

Market Development Manager

Kingsport, TN · On-site

Effectively collaborates and communicates with all relevant stakeholders within assigned market segment. Accountabilities * Annual Earnings: variable margin gains from closing new business for ...

Eastman

Market Development Manager

Kingsport, TN · On-site

Effectively collaborates and communicates with all relevant stakeholders within assigned market segment. Accountabilities * Annual Earnings: variable margin gains from closing new business for ...

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All JobsMarket Segmentation Jobs

Market Segmentation information

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$40.5K

$87.2K

$159K

How much do market segmentation jobs pay per year?

As of Jul 3, 2026, the average yearly pay for market segmentation in the United States is $87,236.00, according to ZipRecruiter salary data. Most workers in this role earn between $71,500.00 and $92,500.00 per year, depending on experience, location, and employer.

What are some typical challenges faced when conducting market segmentation, and how do teams usually address them?

Professionals in market segmentation often encounter challenges such as obtaining accurate and comprehensive customer data, identifying meaningful segments, and ensuring segments are actionable for marketing strategies. Teams typically address these issues by leveraging a mix of qualitative and quantitative research methods, collaborating closely with data analysts, and regularly validating segment criteria with real-world results. Cross-functional teamwork with marketing, sales, and product departments is essential to ensure that segments are relevant and can be effectively targeted to drive business growth.

What is the difference between Market Segmentation vs Market Research?

AspectMarket SegmentationMarket Research
PurposeDividing a broad target market into smaller, more defined segmentsGathering and analyzing data about consumers, competitors, and the market
FocusIdentifying specific customer groupsUnderstanding overall market trends and insights
MethodsCustomer demographics, psychographics, behavior analysisSurveys, interviews, data analysis
OutcomeTargeted marketing strategiesInformed decision-making about market opportunities

While both roles involve understanding markets, Market Segmentation focuses on dividing the market into specific groups for targeted marketing, whereas Market Research involves collecting broad data to understand overall market conditions. Both are essential but serve different strategic purposes.

What are the key skills and qualifications needed to thrive in Market Segmentation, and why are they important?

To thrive in Market Segmentation, you need strong analytical skills, a background in marketing or business, and familiarity with data analysis methods. Proficiency in tools such as Excel, SPSS, Tableau, and CRM systems, as well as experience with market research techniques, is typically required. Exceptional communication, critical thinking, and attention to detail are soft skills that help professionals effectively interpret and present segmentation insights. Mastering these skills ensures accurate identification of target markets, enabling organizations to tailor strategies for maximum impact and competitive advantage.

What jobs make $3,000 a day?

High-level roles such as senior management, specialized consultants, and certain sales executives can earn $3,000 or more daily, often through large contracts, commissions, or bonuses. These positions typically require extensive experience, advanced skills, and sometimes industry-specific certifications, and they may involve high-pressure environments or independent consulting work.

What jobs in the US pay 300,000 a year?

In the field of market segmentation, senior roles such as Director of Market Research, Vice President of Marketing, or Chief Marketing Officer often have salaries exceeding $300,000 annually, especially with extensive experience and in large organizations. These positions typically require strong analytical skills, leadership experience, and advanced knowledge of data analysis tools and consumer behavior. Compensation varies based on industry, company size, and geographic location.

What is market segmentation?

Market segmentation is the process of dividing a broad target market into smaller groups of consumers who have similar needs, characteristics, or behaviors. This helps businesses tailor their marketing strategies, products, and services to meet the specific needs of each segment more effectively. By understanding the distinct preferences of each group, companies can allocate resources more efficiently and improve customer satisfaction. Common bases for segmentation include demographics, psychographics, geographic location, and buying behavior.

What are 10 careers in marketing?

Careers in marketing include roles such as marketing manager, market research analyst, digital marketing specialist, brand manager, content marketer, social media manager, product marketing manager, advertising executive, SEO specialist, and marketing coordinator. These roles often require skills in communication, data analysis, and familiarity with marketing tools like CRM and analytics platforms.

What are the 4 types of segmentation in marketing?

In marketing, the four main types of segmentation are demographic, psychographic, behavioral, and geographic. Market segmentation helps professionals identify target audiences and tailor strategies accordingly, often using tools like customer data analysis and market research. Understanding these types is essential for effective market analysis and campaign development.
More about Market Segmentation jobs
What job categories do people searching Market Segmentation jobs look for? The top searched job categories for Market Segmentation jobs are:
Market Segmentation jobs near you
Infographic showing various Market Segmentation job openings in the United States as of June 2026, with employment types broken down into 89% Full Time, and 11% Part Time. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution, with an average salary of $87,236 per year, or $41.9 per hour.
Director, Market Development (Head & Neck Specialty)

Director, Market Development (Head & Neck Specialty)

Axogen

Tampa, FL

Full-time

Posted 3 days ago

Be an early applicant

Job description

Axogen is committed to building and maintaining a strong and gratifying company culture that fosters professional growth. Our hands-on and personal approach makes transitioning to a new job a seamless and enjoyable process. Most benefits are effective on day one!

Axogen is an equal opportunity employer and does not discriminate against applicants on the basis of race, color, creed, religion, ancestry, age, sex, marital status, national origin, disability or veteran status.

Why you'll love working at Axogen:

  • Friendly, open, and fun team culture that values unique perspectives
  • Company-wide dedication to profoundly impacting patients' lives
  • Comprehensive, high-quality benefits package effective on date of hire
  • Educational assistance available for all employees
  • Matching 401(k) retirement plan
  • Paid holidays, including floating holidays, to be used at your discretion
  • Employee Stock Purchase Plan
  • Referral incentive program

Axogen Mission and Business Purpose

Our business purpose is to restore health and improve quality of life by making restoration of peripheral nerve function an expected standard of care. We aim to lead the markets we serve by always requiring the solutions we offer patients and caregivers provide an improved benefit-to-risk profile as compared to existing standards of care. To ensure we deliver improved benefit-to-risk solutions, we will guide and expect the market and design requirement specifications underlying our engineering, business development, and clinical research activities, objectively target advancements in standards of care.

Job Summary of the Director, Market Development

The Director, Market Development reports directly to the Chief Marketing Officer and is a senior leader within the Commercial organization. The role owns and leads development of the market development strategy for their respective market that accelerates growth across priority segments and ensure fulfilment of Axogen's mission and business purpose. This role leads the planning and execution of integrated marketing programs that strengthen Axogen's brand perception, drive surgeon demand and adoption and influence customer behavior to change entrenched clinical behaviors and ensure progression toward standard‑of‑care status.

Requirements of the Director, Market Development

  • Bachelor's degree required; Advanced educational degree desirable.
  • Minimum of 10 years of progressive experience in marketing and product management within the medical device, surgical implant, or biotech industry.
  • Previous Market Development experience in the Head & Neck space is preferred.
  • Conceptual and applied understanding of strategy, and the strategic planning process.
  • Demonstrated success in developing and scaling new market opportunities, preferably involving disruptive or paradigm‑shifting technologies.
  • Strong technical and clinical acumen with the ability to shape evidence generation supporting adoption and reimbursement.
  • Proven experience leading market change, measuring penetration, and driving uptake across adopter segments from early adopters to early majority.
  • Experienced people leader with a strong record of talent development and employee engagement.
  • Ability to make decisions with imperfect data and establish performance measures to enable course correction.
  • Strong interpersonal, written, and verbal communication skills with the ability to influence across multiple stakeholder groups.
  • Ability to manage multiple priorities in a fast‑paced environment, on time and within budget.
  • Willingness to travel domestically up to 35%, with some international travel expected.

Responsibilities of the Director, Market Development

The specific duties of the Director, Market Development include but are not limited to:

Market Strategy & Direction

  • Develop and execute market development strategies that change entrenched clinical behavior and overcome inertia in standards of care.
  • Apply a strong strategic and analytical mindset to convert market data, trends, and insights into actionable growth strategies and measurable outcomes.
  • Drive strategic market segmentation, targeting, and positioning to accelerate adoption and penetration of Axogen's nerve repair algorithm and their inclusion in clinical guidelines and achievement of standard of care status.
  • Ensure all strategies are translated into the Axogen sales and sales management process, and are monitored, managed and adapted based on objective criteria.
  • Identify, size, and prioritize growth opportunities across new markets, new segments, and evolving customer needs.
  • Translate evolving and unmet customer needs into portfolio requirements.

Marketing Program Execution & Commercial Enablement

  • Lead the planning and execution of integrated marketing programs that drive surgeon demand and adoption, influence customer behavior and strengthen Axogen brand perception.
  • Define and enable compelling, market specific value propositions by partnering with sales leadership to build effective selling models, processes, and training that equip the field to confidently and consistently communicate clinical, economic, and quality‑of‑life value through practical, execution ready tools.
  • Apply process‑driven launch excellence planning and program management disciplines to ensure scalable execution of new product and clinical indication launches with measurable impact.

Insights & Analytics Leadership

  • Develop deep understanding of customer journeys across clinical markets and identify interventions that drive behavior change.
  • Leverage analytical capabilities to extract insights from market data, VOC, and performance metrics.
  • Establish and monitor KPIs to evaluate effectiveness of market development initiatives and inform course correction.
  • Share insights across marketing, sales, medical affairs, HEOR, and R&D to influence enterprise decision making

KOL, Society & Advocacy Ecosystem Leadership

  • Establish and lead a comprehensive Key Opinion Leader (KOL) and professional society engagement strategy across priority markets, building and sustaining senior‑level relationships with influential clinical leaders, academic centers, and society leadership.
  • Partner closely with Medical Affairs to advance advisory boards, peer‑to‑peer programs, congress engagement, and scientific collaboration, ensuring KOL insights directly inform marketing strategy, evidence generation, and long‑term portfolio planning.

Leadership & Collaboration

  • Lead, mentor, and develop high performing market development leaders and teams.
  • Build organizational capabilities in strategic marketing, analytics, customer insight, and execution excellence.
  • Foster a collaborative, cross functional leadership culture aligned with Axogen values and mission.

Location

111 West Oak Ave., Tampa, FL 33602 preferred.

May consider Remote.

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Benefits/Compensation

This position is eligible for an annual bonus.

Benefits offered for this position include Health, Dental, Vision, Matching 401K, Paid Time Off, 9 Paid Holidays + 3 Floating Holidays, Dependent Care Flexible Spending Accounts, Medical Flexible Spending Accounts, Tuition Reimbursement, Paid Parental Leave, Paid Caregiver Leave, Basic Life Insurance, Supplemental Life Insurance, Employee Stock Purchase Plan, and Disability Insurance, as described in more detail in summary plan descriptions.

Salary Range
$168,000—$211,000 USD

Axogen follows healthcare system guidelines with respect to credentialing, vaccinations and other employment/compliance related requirements, as well as CDC guidance. Axogen reserves the right to amend its policies from time to time in its sole discretion.