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Market Segmentation Jobs (NOW HIRING)

Eastman

Segment Market Manager

Kingsport, TN · On-site

Role Profile The Segment Market Manager is responsible to define and manage market strategies and activities that turn into profitable growth for the Cosmetics and Personal Care (CPC) market.

Eastman

Segment Market Manager

Kingsport, TN · On-site

Role Profile The Segment Market Manager is responsible to define and manage market strategies and activities that turn into profitable growth for the Cosmetics and Personal Care (CPC) market.

Amcor plc

Marketing Segment Manager

Oshkosh, WI · On-site

What You'll Do Market Segmentation, Positioning & Pricing * Analyze market trends, size, and competitive landscape to identify growth opportunities. * Own and drive the multi-generational product ...

Amcor

Marketing Segment Manager

Oshkosh, WI · On-site

What You'll Do Market Segmentation, Positioning & Pricing * Analyze market trends, size, and competitive landscape to identify growth opportunities. * Own and drive the multi-generational product ...

Axogen

Director, Market Development

Tampa, FL · On-site

The role owns and leads development of the market development strategy for their respective market that accelerates growth across priority segments and ensure fulfilment of Axogen's mission and ...

NorthPoint Search Group

Tax Growth Solutions Leader

Tampa, FL · On-site

$104K - $137K/yr

What: Lead the packaging, integration, and development of tax and cross-functional solution sets that align with market segment needs and drive revenue growth. When: This role is open now for an ...

NorthPoint Search Group

Tax Growth Solutions Leader

Tampa, FL · On-site

$104K - $137K/yr

What: Lead the packaging, integration, and development of tax and cross-functional solution sets that align with market segment needs and drive revenue growth. When: This role is open now for an ...

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Market Segmentation information

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$40.5K

$87.2K

$159K

How much do market segmentation jobs pay per year?

As of Jul 3, 2026, the average yearly pay for market segmentation in the United States is $87,236.00, according to ZipRecruiter salary data. Most workers in this role earn between $71,500.00 and $92,500.00 per year, depending on experience, location, and employer.

What are some typical challenges faced when conducting market segmentation, and how do teams usually address them?

Professionals in market segmentation often encounter challenges such as obtaining accurate and comprehensive customer data, identifying meaningful segments, and ensuring segments are actionable for marketing strategies. Teams typically address these issues by leveraging a mix of qualitative and quantitative research methods, collaborating closely with data analysts, and regularly validating segment criteria with real-world results. Cross-functional teamwork with marketing, sales, and product departments is essential to ensure that segments are relevant and can be effectively targeted to drive business growth.

What is the difference between Market Segmentation vs Market Research?

AspectMarket SegmentationMarket Research
PurposeDividing a broad target market into smaller, more defined segmentsGathering and analyzing data about consumers, competitors, and the market
FocusIdentifying specific customer groupsUnderstanding overall market trends and insights
MethodsCustomer demographics, psychographics, behavior analysisSurveys, interviews, data analysis
OutcomeTargeted marketing strategiesInformed decision-making about market opportunities

While both roles involve understanding markets, Market Segmentation focuses on dividing the market into specific groups for targeted marketing, whereas Market Research involves collecting broad data to understand overall market conditions. Both are essential but serve different strategic purposes.

What are the key skills and qualifications needed to thrive in Market Segmentation, and why are they important?

To thrive in Market Segmentation, you need strong analytical skills, a background in marketing or business, and familiarity with data analysis methods. Proficiency in tools such as Excel, SPSS, Tableau, and CRM systems, as well as experience with market research techniques, is typically required. Exceptional communication, critical thinking, and attention to detail are soft skills that help professionals effectively interpret and present segmentation insights. Mastering these skills ensures accurate identification of target markets, enabling organizations to tailor strategies for maximum impact and competitive advantage.

What jobs make $3,000 a day?

High-level roles such as senior management, specialized consultants, and certain sales executives can earn $3,000 or more daily, often through large contracts, commissions, or bonuses. These positions typically require extensive experience, advanced skills, and sometimes industry-specific certifications, and they may involve high-pressure environments or independent consulting work.

What jobs in the US pay 300,000 a year?

In the field of market segmentation, senior roles such as Director of Market Research, Vice President of Marketing, or Chief Marketing Officer often have salaries exceeding $300,000 annually, especially with extensive experience and in large organizations. These positions typically require strong analytical skills, leadership experience, and advanced knowledge of data analysis tools and consumer behavior. Compensation varies based on industry, company size, and geographic location.

What is market segmentation?

Market segmentation is the process of dividing a broad target market into smaller groups of consumers who have similar needs, characteristics, or behaviors. This helps businesses tailor their marketing strategies, products, and services to meet the specific needs of each segment more effectively. By understanding the distinct preferences of each group, companies can allocate resources more efficiently and improve customer satisfaction. Common bases for segmentation include demographics, psychographics, geographic location, and buying behavior.

What are 10 careers in marketing?

Careers in marketing include roles such as marketing manager, market research analyst, digital marketing specialist, brand manager, content marketer, social media manager, product marketing manager, advertising executive, SEO specialist, and marketing coordinator. These roles often require skills in communication, data analysis, and familiarity with marketing tools like CRM and analytics platforms.

What are the 4 types of segmentation in marketing?

In marketing, the four main types of segmentation are demographic, psychographic, behavioral, and geographic. Market segmentation helps professionals identify target audiences and tailor strategies accordingly, often using tools like customer data analysis and market research. Understanding these types is essential for effective market analysis and campaign development.
More about Market Segmentation jobs
What job categories do people searching Market Segmentation jobs look for? The top searched job categories for Market Segmentation jobs are:
Market Segmentation jobs near you
Infographic showing various Market Segmentation job openings in the United States as of June 2026, with employment types broken down into 89% Full Time, and 11% Part Time. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution, with an average salary of $87,236 per year, or $41.9 per hour.
Manufacturing & Wholesale Market Segment Leader (Hybrid)

Manufacturing & Wholesale Market Segment Leader (Hybrid)

Selective Insurance Company of America

Short Hills, NJ • On-site

Full-time

Medical, Retirement, PTO

Posted 15 days ago

Job description

About Us
At Selective, we don't just insure uniquely, we employ uniqueness.
Selective is a midsized U.S. domestic property and casualty insurance company with a history of strong, consistent financial performance for nearly 100 years. Selective's unique position as both a leading insurance group and an employer of choice is recognized in a wide variety of awards and honors, including listing in Forbes Best Midsize Employers in 2025 and certification as a Great Place to Work® in 2025 for the sixth consecutive year.
Employees are empowered and encouraged to Be Uniquely You by being their true, unique selves and contributing their diverse talents, experiences, and perspectives to our shared success. Together, we are a high-performing team working to serve our customers responsibly by helping to mitigate loss, keep them safe, and restore their lives and businesses after an insured loss occurs.
Overview
This position is responsible for our portfolio in the Manufacturing & Wholesale market segment and its profitable growth. This corporate underwriting role works closely with regional underwriting office leaders while leading a team of subject matter experts to assist regional personnel and agents in successfully marketing and underwriting new and existing accounts in this market segment. Working cross-departmentally in a collaborative fashion, this leader identifies actionable insights and trends to refine their segment's underwriting strategies to improve performance.
Responsibilities
  • Set and advance the underwriting strategy for the Manufacturing & Wholesale market segment, ensuring a broad, generalist underwriting appetite complemented by specialty niches and supported by underwriting guidelines
  • Generate actionable insights at the portfolio, line, segment, class of business, market size and regional level to drive growth and profitability for the market segment that support diversification and breadth of appetite. Develop, refine, maintain and monitor adherence to underwriting guidelines and standards
  • Monitor external factors that can impact the market segment's customers including economic, technological, social, political and environmental. Develop strategies to capitalize on opportunities or mitigate risk in support of our customers while driving our desired outcomes. Conduct direct external engagement with segment customers to fully understand their operations, exposures, risk profiles, business plans and evolving needs
  • Identify opportunities for expansion of our segment's underwriting appetite and product development including new coverage opportunities for the segment. Partner with Product teams on technology solutions that improve the efficiency and accuracy of underwriting in the segment
  • Lead and develop a team of highly skilled subject matter experts responsible for managing transactional engagement (referrals and consultations) with the company's regional front-line underwriters. Ensure proper daily coaching, training, mentoring and knowledge transfer by the team as well as active visibility in the field. Delegate authority to the team and imprint on regional authority delegations
  • This leader will provide direct underwriting expertise on the segment's most complex, unique or high-exposure risks for the market segment's referrals and consultations
  • Maintain a strong in-person field presence to gather input first-hand from our regional teams, agents and insureds to successfully balance underwriting expectations with competitive intelligence, sales and marketing
  • Partner with actuarial, advanced analytics, claims leadership, competitive intelligence, legal, line of business, marketing, premium audit, product leadership, region leadership and teams, regulatory compliance, risk management and the other market segment leaders

Qualifications
Knowledge and Requirements
  • Managing small projects; Excellent customer service, networking and relationship building skills; Strong sales and negotiation skills; Strong problem-solving ability, and excellent presentation skills; and Proven leadership capability. Must have valid state-issued driver's license in good standing and be able to drive an automobile

Education and Experience
  • Bachelor's degree
  • 10+ years generalist Commercial Lines underwriting experience including 5+ years in the Manufacturing & Wholesale market segment

Total Rewards
Selective Insurance offers a total rewards package that includes a competitive base salary, incentive plan eligibility at all levels, and a wide array of benefits designed to help you and your family stay healthy, achieve your financial goals, and balance the demands of your work and personal life. These benefits include comprehensive health care plans, retirement savings plan with company match, discounted Employee Stock Purchase Program, tuition assistance and reimbursement programs, and 20 days of paid time off. Additional details about our total rewards package can be found by visiting our benefits page.
The actual base salary is based on geographic location, and the range is representative of salaries for this role throughout Selective's footprint. Additional considerations include relevant education, qualifications, experience, skills, performance, and business needs.
Pay Range
USD $184,000.00 - USD $238,000.00 /Yr.
Additional Information
Selective is an Equal Employment Opportunity employer. That means we respect and value every individual's unique opinions, beliefs, abilities, and perspectives. We are committed to promoting a welcoming culture that celebrates diverse talent, individual identity, different points of view and experiences - and empowers employees to contribute new ideas that support our continued and growing success. Building a highly engaged team is one of our core strategic imperatives, which we believe is enhanced by diversity, equity, and inclusion. We expect and encourage all employees and all of our business partners to embrace, practice, and monitor the attitudes, values, and goals of acceptance; address biases; and foster diversity of viewpoints and opinions.
For Massachusetts Applicants
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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