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Market Research Fieldwork Manager Jobs in Decatur, GA

Yamaha

Market Research Manager

Kennesaw, GA · On-site

BA/BS degree in Marketing, Statistics, Business, Economics or a related field * 3-5years ... Market Research Manager III Yamaha Motor Corporation, USA is proud to be an equal opportunity ...

RaceTrac

Senior Market Research Analyst

Atlanta, GA · On-site

Oversees market research projects conducted through research partners, including troubleshooting problems, managing timelines, and providing guidance and solutions. * Uses internal platforms and ...

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All JobsMarket Research Fieldwork JobsMarket Research Fieldwork Manager JobsMarket Research Fieldwork Manager Jobs in Decatur, GA

Market Research Fieldwork Manager information

See Decatur, GA salary details

$37.1K

$111.1K

$187.5K

How much do market research fieldwork manager jobs pay per year?

As of Jul 13, 2026, the average yearly pay for market research fieldwork manager in Decatur, GA is $111,090.00, according to ZipRecruiter salary data. Most workers in this role earn between $87,400.00 and $136,200.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Market Research Fieldwork Manager, and why are they important?

To thrive as a Market Research Fieldwork Manager, you need expertise in project management, data collection methodologies, and a solid understanding of research principles, often supported by a degree in marketing, business, or a related field. Familiarity with survey platforms, data analysis tools, and fieldwork management systems like Confirmit or SurveyMonkey is typically required. Strong organizational skills, leadership, and effective communication are crucial for coordinating teams and ensuring quality data collection. These skills and qualities are vital to deliver reliable research insights on schedule and within budget, supporting informed business decisions.

What does a Market Research Fieldwork Manager do?

A Market Research Fieldwork Manager is responsible for overseeing the data collection phase of market research projects. They coordinate teams of interviewers or data collectors, manage project timelines, and ensure that research is conducted according to methodological standards. Their role includes recruiting participants, supervising fieldwork staff, monitoring data quality, and troubleshooting issues that arise during data collection. They act as a bridge between research planners and field teams to ensure the successful completion of research studies.

How does a Market Research Fieldwork Manager typically collaborate with research teams and clients during a project?

A Market Research Fieldwork Manager plays a central role in bridging research teams and clients throughout a project. They coordinate with internal researchers to understand study objectives and methodological needs, then oversee the logistics of data collection in the field. Regular communication with clients ensures project updates, alignment on timelines, and prompt resolution of any issues. This collaborative approach helps maintain data quality and ensures the research delivers actionable insights aligned with client expectations.
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Market Research Manager

Yamaha Motor Corporation, U.S.A.

Kennesaw, GA • On-site

Full-time

Posted 13 days ago

Job description

Yamaha is seeking fill a Market Research Manager role for our Marietta, GA location. This role performs professional-level market research and data analysis to develop insights, recommendations, and reporting that support product planning, customer experience initiatives, marketing effectiveness, and Marine Business Unit strategy. The position independently manages defined research activities and recurring reporting processes while partnering with internal stakeholders, senior team members, and external vendors on more complex projects.
What you'll be doing:
  • Plan, coordinate, and execute defined quantitative and qualitative market research projects, including survey development, programming, data collection, quality control, analysis, reporting, and presentation development; apply professional judgment to identify trends, summarize findings, and recommend next steps.
  • Support and administer the Yamaha Marine Customer Experience Program, including day-to-day program coordination, vendor meetings, data monitoring, stakeholder reporting, quarterly reporting, town hall materials, and identification of program issues or opportunities for improvement.
  • Coordinate assigned activities with external market research agencies to ensure project milestones, deliverables, costs, and research objectives are met; communicate risks, budget concerns, or scope changes to research leadership and help translate business needs into actionable research requirements.
  • Complete ad hoc research, analysis, and special projects for Marine Business Unit divisions and subsidiaries by gathering requirements, evaluating available data, developing clear outputs, and escalating complex or ambiguous issues as appropriate.
  • Develop actionable research reports, dashboards, presentations, and summaries that accurately address business objectives, communicate insights in a clear and concise manner, and support informed decision-making by stakeholders and management.
  • This role works with moderate independence to manage assigned research activities, recurring reporting, and defined project deliverables. The position applies professional knowledge, analytical judgment, and established research practices to resolve routine to moderately complex issues, prioritize work, recommend improvements, and determine when to escalate project risks, budget concerns, data limitations, or strategic questions to the department manager or senior team members.
  • Ability to independently support research projects from intake through reporting, including clarifying objectives, coordinating tasks, analyzing results, and preparing stakeholder-ready deliverables.
  • Experience reporting, presenting, and explaining research findings to business stakeholders in a clear, concise, and actionable manner.
  • Working knowledge of advanced analytical methods, such as MaxDiff, conjoint analysis, key driver analysis, correspondence mapping, segmentation, or similar research approaches.
  • Strong curiosity, critical thinking, and problem-solving skills with the ability to ask effective questions and identify implications within research findings.
  • Ability to analyze data, identify the underlying story, and translate findings into practical business insights and recommendations.
  • Proficiency developing professional PowerPoint reports, dashboards, visual summaries, and other communication materials for internal stakeholders.
  • Strong written, verbal, interpersonal, and stakeholder communication skills, including the ability to manage competing priorities and follow through on assigned deliverables.

What you need to be successful:
  • BA/BS degree in Marketing, Statistics, Business, Economics or a related field
  • 3-5 years of professional market research, consumer insights, data analysis, or related business analytics experience is required.

OR
  • Advanced degree (MA/MS/PHD) in Market Research, Statistics, Business, Economics, or related field
  • 1-3 years of professional market research, insights, or relevant data/analytical experience.
  • Experience using survey platforms, analytical tools, and data visualization tools is desired, such as Qualtrics, SurveyMonkey, SPSS, SAS, Tableau, Power BI, Python, or similar tools.
  • Experience and proficiency with MS Office
  • 5 - 10% travel required.

Don't meet every single requirement? Studies have shown that women and underrepresented minorities are less likely to apply to jobs unless they meet every single qualification. At Yamaha, we understand that talent comes in various forms, as such we are dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles!
Reports to: Market Research Manager III
Yamaha Motor Corporation, USA is proud to be an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identify, national origin, veteran or disability or any other status protected by federal, state, or local law. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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