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Qualitative Research Jobs in Decatur, GA (NOW HIRING)

Newell Brands

Assoc, Corporate Strategy

Atlanta, GA · On-site

Skilled in interpreting data and qualitative research and coalescing disparate information sources into an integrated "answer" for the issues at hand. * Excellent critical thinking, analytical, and ...

AT&T

Lead Market Research & Analysis

Atlanta, GA · On-site

Possess expert knowledge within the marketing research field (both qualitative and quantitative approaches, sampling, and data analysis) and the ability to integrate critical information from many ...

ACI Infotech

UI/UX Designer

Atlanta, GA · On-site

Conduct and evaluate quantitative and qualitative research * Perform market and ethnographic research * Work closely with cross-functional teams to identify and evaluate research topics * Plan and ...

ACI Infotech

UI/UX Designer

Atlanta, GA · On-site

Conduct and evaluate quantitative and qualitative research * Perform market and ethnographic research * Work closely with cross-functional teams to identify and evaluate research topics * Plan and ...

ACI Infotech

UI/UX Designer

Atlanta, GA · On-site

Conduct and evaluate quantitative and qualitative research * Perform market and ethnographic research * Work closely with cross-functional teams to identify and evaluate research topics * Plan and ...

THRIVE

Senior UX Researcher & Strategist

Atlanta, GA · On-site

Design and conduct qualitative research, including user interviews, contextual inquiry, ethnographic observation, diary studies, think-aloud usability sessions, and participatory co-design workshops ...

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Qualitative Research information

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How much do qualitative research jobs pay per hour?

As of Aug 29, 2026, the average hourly pay for qualitative research in Decatur, GA is $21.70, according to ZipRecruiter salary data. Most workers in this role earn between $16.88 and $23.22 per hour, depending on experience, location, and employer.

What is qualitative research?

Qualitative research is a method of inquiry that focuses on understanding human behavior, experiences, and social phenomena through non-numerical data such as interviews, observations, and text analysis. Unlike quantitative research, which seeks to measure and analyze variables numerically, qualitative research explores meanings, concepts, and descriptions to gain deeper insights. Researchers often use open-ended questions and flexible study designs to collect rich, detailed information. This approach is commonly used in social sciences, education, health, and market research to understand complex issues from participants' perspectives.

What are qualitative research jobs?

Qualitative research jobs focus on the collection and analysis of non-numerical data to support market or scientific initiatives. Positions exist in a variety of industries, including finance, consumer goods, and health care. Market research analysts, for example, analyze consumer data to find answers to better understand and predict buying trends. Survey researchers collate and analyze data related to a number of subjects, including politics, lifestyle trends, and education. Opportunities for qualitative researchers exist in government, consulting services, and education.

What are the key skills and qualifications needed to thrive as a qualitative researcher, and why are they important?

To thrive as a Qualitative Researcher, you need expertise in research design, data collection methods such as interviews and focus groups, and a background in social sciences or related fields. Familiarity with qualitative data analysis software like NVivo or ATLAS.ti and knowledge of ethical research standards are typically required. Strong analytical thinking, attention to detail, and effective communication help you interpret data and convey findings to diverse audiences. These skills ensure rigorous, insightful research that informs decision-making and advances understanding in various disciplines.

What are some common challenges faced in a qualitative research role, and how can they be effectively managed?

A common challenge in qualitative research is recruiting and retaining suitable participants, especially for niche or sensitive topics. Researchers also often face difficulties in ensuring objectivity during data collection and analysis, given the subjective nature of qualitative data. To address these issues, it's helpful to use robust recruitment strategies, maintain clear communication with participants, and employ techniques such as reflexivity and triangulation to minimize bias. Collaborating closely with team members and regularly debriefing can further enhance data quality and researcher well-being.

What is the difference between Qualitative Research vs Quantitative Research?

AspectQualitative ResearchQuantitative Research
Primary FocusExploring perceptions, opinions, and motivationsMeasuring and quantifying data
Data Collection MethodsInterviews, focus groups, observationsSurveys, experiments, statistical analysis
Work EnvironmentResearch firms, marketing agencies, academic settingsMarket research, data analysis firms, academic labs
Required SkillsCommunication, analytical thinking, qualitative analysisStatistical skills, data management, quantitative analysis

Qualitative Research focuses on understanding the 'why' and 'how' behind behaviors through non-numerical data, while Quantitative Research emphasizes numerical data to identify patterns and measure variables. Both roles are essential in research projects but serve different purposes based on the type of data collected and analyzed.

Is qualitative research a stressful job?

Qualitative research can be stressful due to tight deadlines, the need for detailed analysis, and managing client or stakeholder expectations. However, it often involves collaborative work, flexible schedules, and the use of interview and coding skills, which can help mitigate stress for some professionals.

What does a qualitative researcher do?

A qualitative researcher designs and conducts studies to gather in-depth insights into people's behaviors, motivations, and experiences through methods like interviews, focus groups, and observations. They analyze non-numerical data to identify patterns and themes, often using tools such as coding software, and typically require strong communication and analytical skills. The role is common in market research, social sciences, and user experience fields.

What jobs use qualitative research?

Qualitative research is used in roles such as market research analyst, user experience researcher, social scientist, and product manager. These jobs involve collecting and analyzing non-numerical data like interviews, focus groups, and observations to understand behaviors, motivations, and opinions. Skills in data analysis, communication, and familiarity with research tools are essential in these positions.
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What job categories do people searching Qualitative Research jobs in Decatur, GA look for?

The top searched job categories for Qualitative Research jobs in Decatur, GA are:

What cities near Decatur, GA are hiring for Qualitative Research jobs?

Cities near Decatur, GA with the most Qualitative Research job openings:

Qualitative Research jobs near you
Infographic showing various Qualitative Research job openings in Decatur, GA as of August 2026, with employment types broken down into 1% Internship, 1% As Needed, 81% Full Time, 15% Part Time, and 2% Contract. Highlights an 83% Physical, 4% Hybrid, and 13% Remote job distribution, with an average salary of $45,128 per year, or $21.7 per hour.

Senior Evaluation and Qualitative Research Lead - Remote

Atlanta, GA • Remote

Axyde Analytics
See more jobs at Axyde Analyticsexternal

Full-time

Posted 8 days ago

Job description

About the opportunity
Design and execute the evidence-collection, coding, validation, and synthesis system for a national maternal-health portfolio review.
What you will own
  • Develop the evaluation framework, data-collection protocols, codebook, sampling logic, and analytic plan.
  • Lead qualitative analysis, triangulation, inter-rater controls, evidence-strength judgments, and limitations.
  • Connect document, interview, listening-session, and geographic evidence.
  • Produce auditable methods and findings suitable for federal review.
Required qualifications
  • 7+ years leading program evaluation or applied qualitative/mixed-methods research.
  • Hands-on protocol, interview-guide, codebook, thematic-analysis, validation, and synthesis experience.
  • Strong technical writing and defensible research-quality controls.
Preferred qualifications
  • Maternal-health, HRSA/HHS, implementation-science, or health-equity experience.
  • NVivo, Dedoose, MAXQDA, or comparable structured analysis tools.
How your qualifications will be evaluated
40% evaluation/qualitative methods; 30% health-program relevance; 30% demonstrated accomplishments, scale, and accepted deliverables.
Your application should prove
  • Your personal role—not only the team’s capability.
  • The mission setting and methods used.
  • Scale in states, programs, participants, datasets, sessions, or deliverables.
  • A concrete result, accepted product, or decision influenced.
Application package
Submit a tailored résumé, three to five accomplishment bullets, one non-confidential work sample or comparable-product description, and confirmation of availability. Do not include protected health information or proprietary customer material.
Employment conditions
This opening is contingent on contract award, final labor mix and pricing, eligibility and suitability requirements when applicable, and customer acceptance. The employer will provide the final benefits summary. Reasonable accommodations and equal-employment protections apply under applicable law.