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Qualitative Research Jobs in Decatur, GA (NOW HIRING)

RaceTrac

Senior Market Research Analyst

Atlanta, GA · On-site

Uses internal platforms and external vendors to conduct qualitative and quantitative research with consumers, guests, and store associates, including, but not limited to attitudes and usage, concept ...

Apex Informatics

Senior Research/Data Analyst

Atlanta, GA · On-site

$82K - $104K/yr

... or qualitative data Summarize and explain research findings and their implications Prepare findings for publication Develop, review, and abstract published research Produce data visualization ...

Charter Global

Data Scientist

Atlanta, GA · Remote

Masters in mathematics, statistics or computer science or related field - Ph D. degree preferred 5 or more years of relevant quantitative and qualitative research and analytics experience Solid ...

Varsity Tutors

AP Research Tutor

Sandy Springs, GA · Remote

$18 - $40/hr

Deep knowledge of research methodology, literature review construction, qualitative and quantitative research design, data collection and analysis, academic writing conventions, and oral presentation ...

Varsity Tutors

AP Research Tutor

Alpharetta, GA · Remote

$18 - $40/hr

Deep knowledge of research methodology, literature review construction, qualitative and quantitative research design, data collection and analysis, academic writing conventions, and oral presentation ...

Varsity Tutors

AP Research Tutor

Marietta, GA · Remote

$18 - $40/hr

Deep knowledge of research methodology, literature review construction, qualitative and quantitative research design, data collection and analysis, academic writing conventions, and oral presentation ...

Varsity Tutors

AP Research Tutor

Atlanta, GA · Remote

$18 - $40/hr

Deep knowledge of research methodology, literature review construction, qualitative and quantitative research design, data collection and analysis, academic writing conventions, and oral presentation ...

Varsity Tutors

AP Research Tutor

Roswell, GA · Remote

$18 - $40/hr

Deep knowledge of research methodology, literature review construction, qualitative and quantitative research design, data collection and analysis, academic writing conventions, and oral presentation ...

Varsity Tutors

AP Research Tutor

Johns Creek, GA · Remote

$18 - $40/hr

Deep knowledge of research methodology, literature review construction, qualitative and quantitative research design, data collection and analysis, academic writing conventions, and oral presentation ...

Charter Global

Data Scientist

Atlanta, GA · On-site

... qualitative research and analytics experience • Solid knowledge of statistical techniques • The ability to come up with solutions to loosely defined business problems by leveraging pattern ...

Apidel Technologies

Research/Data Analyst Senior

Atlanta, GA · On-site

$82K - $104K/yr

... or qualitative data Summarize and explain research findings and their implications Prepare findings for publication Develop, review, and abstract published research Produce data visualization ...

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All JobsQualitative Research JobsQualitative Research Jobs in Decatur, GA

Qualitative Research information

See Decatur, GA salary details

$11

$21

$36

How much do qualitative research jobs pay per hour?

As of Jul 13, 2026, the average hourly pay for qualitative research in Decatur, GA is $21.70, according to ZipRecruiter salary data. Most workers in this role earn between $16.88 and $23.22 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Qualitative Researcher, and why are they important?

To thrive as a Qualitative Researcher, you need expertise in research design, data collection methods such as interviews and focus groups, and a background in social sciences or related fields. Familiarity with qualitative data analysis software like NVivo or ATLAS.ti and knowledge of ethical research standards are typically required. Strong analytical thinking, attention to detail, and effective communication help you interpret data and convey findings to diverse audiences. These skills ensure rigorous, insightful research that informs decision-making and advances understanding in various disciplines.

What are some common challenges faced in a Qualitative Research role, and how can they be effectively managed?

A common challenge in qualitative research is recruiting and retaining suitable participants, especially for niche or sensitive topics. Researchers also often face difficulties in ensuring objectivity during data collection and analysis, given the subjective nature of qualitative data. To address these issues, it's helpful to use robust recruitment strategies, maintain clear communication with participants, and employ techniques such as reflexivity and triangulation to minimize bias. Collaborating closely with team members and regularly debriefing can further enhance data quality and researcher well-being.

What is the difference between Qualitative Research vs Quantitative Research?

AspectQualitative ResearchQuantitative Research
Primary FocusExploring perceptions, opinions, and motivationsMeasuring and quantifying data
Data Collection MethodsInterviews, focus groups, observationsSurveys, experiments, statistical analysis
Work EnvironmentResearch firms, marketing agencies, academic settingsMarket research, data analysis firms, academic labs
Required SkillsCommunication, analytical thinking, qualitative analysisStatistical skills, data management, quantitative analysis

Qualitative Research focuses on understanding the 'why' and 'how' behind behaviors through non-numerical data, while Quantitative Research emphasizes numerical data to identify patterns and measure variables. Both roles are essential in research projects but serve different purposes based on the type of data collected and analyzed.

What Are Qualitative Research Jobs?

Qualitative research jobs focus on the collection and analysis of non-numerical data to support market or scientific initiatives. Positions exist in a variety of industries, including finance, consumer goods, and health care. Market research analysts, for example, analyze consumer data to find answers to better understand and predict buying trends. Survey researchers collate and analyze data related to a number of subjects, including politics, lifestyle trends, and education. Opportunities for qualitative researchers exist in government, consulting services, and education.

What is qualitative research?

Qualitative research is a method of inquiry that focuses on understanding human behavior, experiences, and social phenomena through non-numerical data such as interviews, observations, and text analysis. Unlike quantitative research, which seeks to measure and analyze variables numerically, qualitative research explores meanings, concepts, and descriptions to gain deeper insights. Researchers often use open-ended questions and flexible study designs to collect rich, detailed information. This approach is commonly used in social sciences, education, health, and market research to understand complex issues from participants' perspectives.
More about Qualitative Research jobs
What are popular job titles related to Qualitative Research jobs in Decatur, GA? For Qualitative Research jobs in Decatur, GA, the most frequently searched job titles are:
What job categories do people searching Qualitative Research jobs in Decatur, GA look for? The top searched job categories for Qualitative Research jobs in Decatur, GA are:
What cities near Decatur, GA are hiring for Qualitative Research jobs? Cities near Decatur, GA with the most Qualitative Research job openings:
Qualitative Research jobs near you
Infographic showing various Qualitative Research job openings in Decatur, GA as of July 2026, with employment types broken down into 86% Full Time, 11% Part Time, and 3% Contract. Highlights an 81% In-person, and 19% Remote job distribution, with an average salary of $45,128 per year, or $21.7 per hour.
Senior Market Research Analyst

Senior Market Research Analyst

RaceTrac

Atlanta, GA • On-site

Full-time

Re-posted 9 days ago

RaceTrac rating

4.7

Company rating: 4.7 out of 10

Based on 195 frontline employees who took The Breakroom Quiz

37th of 48 rated convenience stores

Job description

The Market Research Senior Analyst is responsible for supporting RaceTrac’s growth strategies by using all data available to understand the customer and the industry. This role will support all departments, providing actionable industry and consumer insights developed from primary research, secondary research, and data analysis. Up to 5% travel required.

What You'll Do:

  • Oversees market research projects conducted through research partners, including troubleshooting problems, managing timelines, and providing guidance and solutions.  

  • Uses internal platforms and external vendors to conduct qualitative and quantitative research with consumers, guests, and store associates, including, but not limited to attitudes and usage, concept testing, message optimization, etc.

  • Runs and reports on brand trackers. Comfortable synthesizing tracker performance with internal initiatives and external factors.

  • Leads market research development and execution, including selecting methodologies, identifying business and research objectives, resourcing, and execution.

  • Leverages prior survey data and syndicated data to supplement insights reports with competitive trends and consumer behavior for a holistic view of the customer and industry.

  • Maintains relationships with key stakeholders to understand research needs and how to support their goals and initiatives. Works cross functionally with stakeholders across the business to meet project needs.

  • Creates presentations with actionable findings, insights, and recommendations to all levels of the organization. Leverages data visualization techniques to ensure findings are easy to read and interpret to create a clear story with the data.

What We're Looking For:

  • Bachelor's degree from a 4-year College or University (preferably in statistics, business analytics, or marketing).

  • 2+ years’ experience in a consumer insights or market research role. Brand Tracking experience is a plus.

  • Proficiency with MS Office Suite, advanced Excel knowledge

  • Experience using data analysis tools, such as SPSS, Tableau, or PowerBi

  • Self-starter with strong leadership capability and ability to work well cross-functionally. Aptitude to train internal stakeholders on how to use and understand consumer insights.

  • Experience moderating focus groups and in-depth interviews with consumers is a plus.

  • Experience with basic statistical methodologies, such as correlation, regression, etc is preferred.

Fueled by Growth, Driven by You

At RaceTrac, our people make the difference. Whether you’re working in a store, at our corporate office, or on the road, you’ll be part of a team that brings energy, innovation, and a passion for serving others every day. We support each other, celebrate wins big and small, and create opportunities for growth at every level. With four operating divisions RaceTrac, RaceWay, Energy Dispatch, and Gulf - there’s always a new challenge to take on and a new path to pursue. Join us and discover how far your career can go.  

To see what #LifeatRaceTrac is like, visit our LinkedIn, Facebook, and Instagram pages.

All qualified applicants will receive consideration for employment with RaceTrac without regard to their race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

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