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Market Development Jobs in Houston, TX (NOW HIRING)

AppJaxx

Director of Market Development

Houston, TX

As we continue to expand, we are seeking an experienced Director of Market Development to help identify new market opportunities, build strategic partnerships, and support the company's growth into ...

Aspira Labs, Inc.

Market Development Mgr

Houston, TX · Remote

POSITION SUMMARY The Market Development Manager is responsible for working as an individual to develop volume, new customers and ensure current customers are retained and grow in volume. Successful ...

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All JobsMarket Development JobsMarket Development Jobs in Houston, TX

Market Development information

See Houston, TX salary details

$35.3K

$89.8K

$151.4K

How much do market development jobs pay per year?

As of Aug 9, 2026, the average yearly pay for market development in Houston, TX is $89,802.00, according to ZipRecruiter salary data. Most workers in this role earn between $71,600.00 and $106,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in market development, and why are they important?

To thrive in Market Development, you need strong analytical skills, business acumen, and experience in market research or sales, often backed by a degree in business, marketing, or a related field. Familiarity with CRM platforms, data analytics tools, and market intelligence systems is typically required. Excellent communication, strategic thinking, and relationship-building abilities are crucial soft skills for influencing stakeholders and identifying growth opportunities. These competencies are important because they enable professionals to identify new markets, drive business expansion, and build lasting client relationships.

What is market development?

Market development is a business growth strategy that focuses on introducing existing products or services to new markets or customer segments. This can involve expanding geographically, targeting different demographic groups, or finding new uses for a product. The goal is to increase sales and revenue by identifying and cultivating untapped market opportunities. Market development professionals analyze market trends, assess customer needs, and create strategies to reach potential buyers. They often work closely with sales, marketing, and product teams to implement these initiatives.

How does a market development professional typically collaborate with sales and product teams to drive business growth?

Market Development professionals play a crucial role in bridging the gap between sales and product teams. They often collaborate with sales to identify emerging customer needs and work closely with product teams to align offerings with market demand. This involves regular meetings, joint strategy sessions, and sharing market insights to ensure a unified approach. Such collaboration helps in refining go-to-market strategies, optimizing product positioning, and ultimately accelerating revenue growth.

What do market development professionals do?

Market development professionals identify and pursue new market opportunities to expand a company's customer base and revenue. They analyze market trends, build relationships with potential clients, and develop strategies to enter or grow in target markets, often using tools like market research and CRM systems.

What is the difference between Market Development vs Sales Representative?

AspectMarket DevelopmentSales Representative
Primary FocusIdentifying new markets and opportunities for growthClosing sales and maintaining client relationships
Work EnvironmentStrategic planning, market research, and outreachCustomer interaction, presentations, and negotiations
Required SkillsMarket analysis, communication, strategic thinkingSales techniques, product knowledge, persuasion

Market Development focuses on exploring and establishing new markets and growth opportunities, while Sales Representatives concentrate on selling products or services directly to customers. Both roles are essential in business expansion but differ in scope and daily activities.

What are the most commonly searched types of Market Development jobs in Houston, TX? The most popular types of Market Development jobs in Houston, TX are:
What are popular job titles related to Market Development jobs in Houston, TX? For Market Development jobs in Houston, TX, the most frequently searched job titles are:
What job categories do people searching Market Development jobs in Houston, TX look for? The top searched job categories for Market Development jobs in Houston, TX are:
Market Development jobs near you
Infographic showing various Market Development job openings in Houston, TX as of July 2026, with employment types broken down into 1% As Needed, 81% Full Time, 15% Part Time, and 3% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $89,802 per year, or $43.2 per hour.

Director of Market Development

AppJaxx

Houston, TX

Full-time

Re-posted 29 days ago

Job description

About AppJaxx

AppJaxx is a rapidly growing marketing agency that partners with marketing firms, franchisors, business brokers, and B2B service providers to help them scale through LinkedIn lead generation, appointment-setting systems, and automated CRM workflows. By combining data, technology, and strategy, we deliver predictable and sustainable growth for our clients.

As we continue to expand, we are seeking an experienced Director of Market Development to help identify new market opportunities, build strategic partnerships, and support the company’s growth into new industries and regions.

Position Overview

The Director of Market Development will be responsible for identifying and developing new market opportunities that drive business growth. This role focuses on expanding the company’s presence across key industries, building strategic relationships, and supporting initiatives that increase market reach and revenue potential.

The ideal candidate is a strategic thinker with strong business development skills who can analyze market trends, identify growth opportunities, and collaborate with leadership to execute expansion strategies.

Key Responsibilities

Identify and evaluate new market opportunities, industries, and customer segments for expansion.
Develop strategies to expand the company’s presence in new markets and verticals.
Build and maintain relationships with strategic partners, industry leaders, and potential clients.
Collaborate with marketing and sales teams to support market entry strategies and lead generation efforts.
Conduct market research and competitive analysis to identify growth opportunities.
Support leadership in developing long-term market expansion strategies.
Help position AppJaxx’s services to align with evolving market needs and industry trends.
Track and report on market development initiatives and performance metrics.
Work cross-functionally with internal teams to support successful market penetration.
Represent the company in strategic conversations, partnerships, and growth initiatives.