Market Development Manager Jobs in Madison, WI (NOW HIRING)

Job Summary:
Franklin Electric is a company focused on providing solutions in the water and fueling markets. They are seeking a Global Associate Product Manager responsible for overall product management, including forecasting, financial analysis, and market understanding, while working closely with cross-functional teams to develop new products and support existing product lines.
Responsibilities:
• This role will have primary responsibility for Dispensing Systems and will provide strategic and operational support to Fuel Management Systems, working in close partnership with FMS leadership to ensure alignment across product portfolios.
• Play integral role in assuring the Franklin 5 Key Factors – Quality, Availability, Service, Innovation, and Value are effectively maintained for assigned products.
• Analyzes new product requests, pricing research, and competitor research to manage products and product lines.
• Manages existing product lines based on forecast, performance, profitability, and required changes or modifications.
• Regularly performs pricing, profitability, and competitive analysis and recommends strategies to improve market position, improve quality, or reduce costs.
• Oversees the applications engineering function for product specifications and quote completions.
• Monitors specification sheets, instructions, presentations, and other marketing services.
• Identifies opportunities to achieve corporate sales goals, objectives, and action plans. Seeks new customer opportunities and maintains current customer relationships.
• In conjunction with Market Development team, analyzes market segments to identify “wants & needs” of segments, competitive positioning, market drivers, technology trends, market size, and sub-segments.
• Develops short- and long-term forecasts, budgets, strategies, and marketing programs required to meet sales objectives.
• Develops value proposition for each market segment that supports Franklin’s leadership position and value promise.
• Defines new product opportunities and develops robust business case in support of new product development projects.
• Leads assigned product teams in prioritization of key projects and activities including new product development, quality improvement, and value improvement projects
• Attends market specific trade shows and reports on key trends, customers, competitors, market drivers and technologies.
• Works with the marketing team to ensure that marketing tools such as collateral, packaging, catalogs, Internet presence, etc., meets customer demand.
• Provides customer service as necessary through open houses, product application and sizing, and informing customers of product changes.
• Inputs relevant information into the CRM software to track contacts, progress, including written reports concerning market segments, dealer, distributor, end user, and competitor information.
• Performs other related duties as required or assigned.
Qualifications:
Required:
• Bachelor’s degree in engineering, Technology, or Marketing or related field
• Strong business and analytical skills to formulate strategic options including pursuing opportunities, identifying key partners and potential acquisition candidates
• Works effectively leading cross functional teams including both technical and commercial resources
• Knows arithmetic, algebra, geometry, statistics, and their applications
• Deals with problems involving several known variables in situations of routine nature
• Analyzes information and evaluates results to choose the best solution and solve problems
• Identifies the underlying principles, reasons, facts, or information by breaking down information or data into separate parts
• Effectively communicates information and responds to questions in person-to-person and small group situations with customers, clients, the general public, and other employees of the organization
• Maintains confidentiality and uses discretion with business information
• Reads and understands documents such as policy manuals, safety rules, operating and maintenance instructions, and procedure manuals
• Writes routine reports and correspondence
• Utilizes common-sense understanding in order to carry out written, oral, or diagrammed instructions
• Plans the time, method, manner, and/or performance sequence of own work; may also occasionally assist in planning work assignments performed by others within a limited area of operation
• Frequently makes decisions of both minor and major importance, which may affect the work operations of other employees and/or clientele to a moderate degree
Preferred:
• MBA
• Two or more years of experience in product management or a related field
• Demonstrated experience managing or leading a product line and conducting product reviews
• Electronics, electrical, or engineering background to support legacy systems and strengthen leadership decision-making in complex technical areas within a cross-functional team
Company:
Service Station Hardware, Dispensing Systems, Fuel Management Systems Founded in 1958, the company is headquartered in Fort Wayne, USA, with a team of 5001-10000 employees. The company is currently Late Stage.