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U.S. Bank is seeking a strategic and results-driven General Manager to lead our Rewards Products credit card portfolio. This role has full P&L accountability and is responsible for the end-to-end strategy, performance, and evolution of a complex, scaled rewards ecosystem. The General Manager will play a critical role in defining and delivering a best-in-class rewards product suite that drives customer engagement, loyalty, and long-term value while meeting enterprise return and risk expectations.

With its very strong enterprise focus on Consumer and Small Business Payments, U.S. Bank is committed to growing the credit card Rewards Products segment of our Proprietary Products portfolio by hiring a senior leader to build and lead this business into the future. This role will report to the head of Proprietary Products and will be a key member of the Proprietary Products leadership team. This individual will be responsible for bringing together our Product, Relationship and Technology capabilities to grow and serve clients in an integrated, holistic manner.

The Head of Rewards Products will be responsible for managing, growing, and deepening our overall card portfolio and our client relationships. The successful candidate will collaborate closely with the company's leadership team and applicable business partners to build and deepen client relationships to bring best-in-class products, digital capabilities and experiences. A successful candidate will bring strong leadership and drive a culture of inclusivity, accountability and execution, all while ensuring the U.S. Bank brand is at the forefront of the transformative journey. Key business responsibilities include managing the overall P&L of the rewards portfolio, driving sales and relationship management, developing the multi-year strategy, managing current products and new product innovation.

KEY RESPONSIBILITIES

• Full Portfolio & P&L Ownership: Serve as General Manager accountable for the Rewards portfolio, encompassing nine products and approximately 1.3 million accounts, representing ~$20B in sales, ~$3.4B in average net receivables (ANR), and ~$482M in annual revenue.

• Product Strategy & Modernization: Lead the design and execution of a nextgeneration Rewards product suite and feature set that addresses evolving customer needs and drives Top of Wallet (TOW) behavior, while strategically sunsetting legacy rewards offerings.

• Customer Value & Experience: Develop compelling benefits and experiences that customers actively use and value across spending, borrowing, and redemption moments, reinforcing longterm engagement and advocacy.

• Platform Transformation: Drive required changes and enhancements across points and travel platforms to meet and exceed customer expectations, ensuring scalability, reliability, and seamless integration into the broader ecosystem.

• Customer Acquisition & Onboarding: Grow new customer acquisition through targeted marketing strategies and streamlined onboarding experiences that convert prospects into loyal customers-making it easy to apply, get approved, and begin using confidently from day one.

• DigitalFirst Experience Design: Reimagine endtoend customer interactions through a digitalfirst (mobileled) lens, delivering seamless, intuitive, and datainformed experiences that strengthen brand connection and empower customers.

• Sustainable Growth & Risk Management: Drive portfolio growth within defined return and loss hurdles through disciplined, riskbased pricing and decisioning integrated across the full customer lifecycle.

• Interconnected Growth & Relationship Deepening: Increase productspercustomer and overall relationship tenure by enabling and accelerating interconnected growth across the broader U.S. Bank ecosystem.

• Servicing Excellence & Advocacy: Maintain a relentless focus on identifying and eliminating customer pain points, ensuring every servicing interaction is seamless, intuitive, efficient, and contributes to higher customer advocacy scores.

QUALIFICATIONS

• Extensive senior leadership experience managing large-scale consumer financial products with full P&L accountability

• Proven track record of building and transforming product portfolios at scale

• Deep expertise in customer-centric product design, digital experiences, and lifecycle management

• Strong business judgment with experience balancing growth, risk, and return objectives

• Demonstrated ability to lead cross-functional teams across product, marketing, risk, technology, finance, and operations

• Proven leadership and judgment to hire, develop, and retain diverse and effective leaders who lead through change

• Executive presence with the ability to champion change across a large organization and directly and indirectly influence senior-level management and key stakeholders

• Ability to communicate a vision and inspire teams to achieve business results

• Knowledge of changing market conditions, operational and technological trends, evolving business practices, and regulatory expectations, and ability to engage others to develop future policies, practices, and approaches

• Highly relational with a proven track record of influencing senior executives

WHY U.S. BANK

At U.S. Bank, we're committed to building meaningful relationships and delivering trusted solutions that help our customers and communities thrive. This role offers the opportunity to shape the future of rewards at enterprise scale while working with collaborative, purpose-driven leaders across the organization.