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Manager Customer Data Platform Jobs in Virginia (NOW HIRING)

FocusKPI

Marketing Operations Analyst

Williamsburg, VA · On-site

... customer data platform (CDP). The ideal candidate is innately curious and passionate about ... Data Governance and Management: Gain a comprehensive understanding of our data quality and flow ...

FocusKPI

Marketing Operations Analyst

Harrisonburg, VA · On-site

... customer data platform (CDP). The ideal candidate is innately curious and passionate about ... Data Governance and Management: Gain a comprehensive understanding of our data quality and flow ...

FocusKPI

Marketing Operations Analyst

Lynchburg, VA · On-site

... customer data platform (CDP). The ideal candidate is innately curious and passionate about ... Data Governance and Management: Gain a comprehensive understanding of our data quality and flow ...

FocusKPI

Marketing Operations Analyst

Hampton, VA · On-site

... customer data platform (CDP). The ideal candidate is innately curious and passionate about ... Data Governance and Management: Gain a comprehensive understanding of our data quality and flow ...

FocusKPI

Marketing Operations Analyst

Norfolk, VA · On-site

... customer data platform (CDP). The ideal candidate is innately curious and passionate about ... Data Governance and Management: Gain a comprehensive understanding of our data quality and flow ...

Nastech Global

Salesforce Marketing Cloud Architect

Mclean, VA · On-site

$69.75 - $86.50/hr

... Customer Data Platform / CDP) expertise to design, implement, and optimise advanced marketing ... Experience with SQL, AMPscript, SSJS, and data management tools. * Familiarity with MuleSoft ...

Analygence

Data Manager

Arlington, VA · On-site

... data platform management services that strengthen the Air Force's Mission Assurance Construct ... Tharros is seeking an experienced Data Manager to provide assessment process support, data ...

Analygence

Data Manager

Arlington, VA · On-site

... and data platform management services that strengthen the Air Force's Mission Assurance Construct. Tharros is seeking an experienced Data Manager to provide assessment process support, data ...

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All JobsCustomer Data Platform JobsManager Customer Data Platform JobsManager Customer Data Platform Jobs in Virginia

Manager Customer Data Platform information

What is the difference between Manager Customer Data Platform vs Customer Data Analyst?

AspectManager Customer Data PlatformCustomer Data Analyst
CredentialsBachelor's/Master's in Data Science, Marketing, or related fields; experience with CDP toolsBachelor's in Data Analysis, Statistics, or related fields; proficiency in data querying and visualization
Work EnvironmentLeads teams, manages CDP implementation, strategic planningAnalyzes customer data, generates reports, supports marketing strategies
Industry UsageUsed in marketing, CRM, and data-driven customer engagementCommon in marketing analytics, customer insights, and data reporting

The Manager Customer Data Platform focuses on overseeing CDP systems, team management, and strategic data integration. In contrast, the Customer Data Analyst primarily analyzes customer data to generate insights and support marketing efforts. Both roles require data skills but differ in scope and responsibilities.

What is a Manager Customer Data Platform?

A Manager Customer Data Platform (CDP) is a professional responsible for overseeing the implementation, management, and optimization of a company's customer data platform. This role involves integrating customer data from various sources, ensuring data quality and privacy compliance, and enabling personalized customer experiences. The manager collaborates with marketing, IT, and analytics teams to leverage data for business insights and targeted campaigns. Their primary goal is to maximize the value of customer data to drive business growth and improve customer engagement.

What are the key skills and qualifications needed to thrive as a Manager Customer Data Platform?

To thrive as a Manager Customer Data Platform, you need expertise in data management, analytics, and customer relationship strategies, usually backed by a degree in computer science, information systems, or a related field. Familiarity with CDP tools like Salesforce, Segment, or Adobe Experience Platform, as well as certifications in data privacy or cloud technologies, is often expected. Strong leadership, cross-functional communication, and problem-solving skills help you align technical teams and business stakeholders. These abilities are crucial for driving effective customer data initiatives that support business growth and compliance.

What are some common challenges faced by a Manager Customer Data Platform, and how can they be addressed?

Managers of Customer Data Platforms (CDPs) often encounter challenges related to data integration from multiple sources, ensuring data quality, and maintaining compliance with privacy regulations. Overcoming these challenges requires strong collaboration with IT, marketing, and legal teams, as well as implementing robust data governance frameworks. Staying up-to-date with evolving technology and industry standards is essential to ensure the platform delivers actionable insights and supports business objectives.

What are the most commonly searched types of Customer Data Platform jobs in Virginia?

The most popular types of Customer Data Platform jobs in Virginia are:

What are popular job titles related to Manager Customer Data Platform jobs in Virginia?

For Manager Customer Data Platform jobs in Virginia, the most frequently searched job titles are:

What job categories do people searching Manager Customer Data Platform jobs in Virginia look for?

The top searched job categories for Manager Customer Data Platform jobs in Virginia are:

What cities in Virginia are hiring for Manager Customer Data Platform jobs?

Cities in Virginia with the most Manager Customer Data Platform job openings:

Manager Customer Data Platform jobs near you

Marketing Operations Analyst

FocusKPI

Williamsburg, VA • On-site

Full-time

Re-posted 23 days ago

Job description

FocusKPI is looking for a Marketing Operations Analyst to join one of our clients, a high-tech SaaS company.

As a Marketing Operations Analyst on the Marketing Operations & Technology team, you’ll help share the client's marketing data strategy. This includes driving data governance and consistency across systems, enabling effective audience targeting for strategic marketing initiatives, and ensuring compliance with privacy regulations such as GDPR and CCPA. This is a hands-on technical role, ideal for someone who thrives in ambiguity, works autonomously with large data sets, and brings structure to complex problems. The role involves writing complex SQL to access data in our warehouse, while also building and activating audiences through our customer data platform (CDP). The ideal candidate is innately curious and passionate about identifying novel approaches to derive value from disparate data sets and highly motivated to improve your skillset around the modern data stack.

Responsibilities:

  • Audience Targeting: Develop and implement audience segmentation strategies using advanced SQL queries and data manipulation to support targeted campaigns.
  • Data Governance and Management: Gain a comprehensive understanding of our data quality and flow processes, while identifying and developing solutions to enhance data usability and accessibility.
  • Compliance Oversight: Ensure all marketing data practices adhere to privacy regulations, including GDPR and CCPA.
  • Data Integration: Collaborate with cross-functional teams such as IT and engineering to integrate data from various sources into the customer data platform (CDP) for comprehensive analysis.
  • Analytics and Reporting: Design and execute data analyses to derive actionable insights, providing stakeholders with regular reports on marketing performance and audience behaviour.
  • Collaboration and Communication: Collaborate cross-functionally with marketing stakeholders to gather evolving requirements, design effective solutions, and clearly communicate nuances of the deliverable to ensure alignment and actionable outcomes.

Requirements:

  • Bachelor’s degree in Data Science, Computer Science, or a related field
  • Minimum of 3-5 years of experience in data management, analytics, or similar, preferably within a marketing environment
  • Proficiency in SQL for data manipulation and analysis. Comfortable with Python.
  • Experience working within data platforms like Databricks/Snowflake, and analytics modeling platforms such as Tableau
  • Strong analytical and problem-solving skills with the ability to interpret complex data sets and generate actionable insights.
  • Exceptional attention to detail and a commitment to maintaining high data quality standards.
  • Demonstrates innate curiosity, comfort with ambiguity, and a proactive approach to identifying opportunities for improvement and innovation in data processes

No C2C resumes are considered

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About FocusKPI

Sourced by ZipRecruiter

Industry

Computing infrastructure providers, data processing, web hosting

Company size

51 - 200 Employees

Headquarters location

Santa Clara, CA, US

Year founded

2010

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