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Manager Consumer Marketing Jobs in Raleigh, NC (NOW HIRING)

Shibumi Shade, Inc.

Marketing Manager

Raleigh, NC · On-site

$80 - $110/hr

Key Responsibilities Project Management Manage marketing initiatives across digital, wholesale ... What We're Looking For 4-6 years of marketing experience, ideally within consumer products, retail ...

New

Omnicom

Account Supervisor (pharma).

Raleigh, NC · Hybrid

... consumer marketing and understanding of customer journey principals Solid understanding of relational database technology and CRM principles/applications Exposure to pharma OR high-science healthcare ...

Omnicom

Account Supervisor (pharma).

Raleigh, NC · On-site

... consumer marketing and understanding of customer journey principals Solid understanding of relational database technology and CRM principles/applications Exposure to pharma OR high-science healthcare ...

Targetbase

Account Supervisor (pharma).

Raleigh, NC · On-site

$90 - $120/hr

... consumer marketing and understanding of customer journey principals Solid understanding of relational database technology and CRM principles/applications Exposure to pharma OR high-science healthcare ...

Superbeo

Marketing Coordinator

Raleigh, NC · On-site

Support and manage development of marketing campaign materials, inclusive of copy and design, with ... Assess consumer and provider trends, competition, and opportunities/risks ; draft plans to address ...

Superbeo

Brand Marketing Team Coordinator

Raleigh, NC · On-site

This role will support Neocutis' brand strategy to increase the effectiveness of the sales channels and direct-to-consumer initiatives, inclusive of social media marketing, e-commerce management, and ...

Omnicom

Account Executive (Raleigh, NC)

Raleigh, NC · On-site

... consumer marketing * Interest in the creative and production process * General understanding of customer experience principles * Exposure/interest in relational database/CRM technology highly ...

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Showing results 21-40

All JobsConsumer Marketing JobsManager Consumer Marketing JobsManager Consumer Marketing Jobs in Raleigh, NC

Manager Consumer Marketing information

See Raleigh, NC salary details

$40.8K

$101.6K

$181.8K

How much do manager consumer marketing jobs pay per year?

As of Sep 3, 2026, the average yearly pay for manager consumer marketing in Raleigh, NC is $101,616.00, according to ZipRecruiter salary data. Most workers in this role earn between $71,900.00 and $125,400.00 per year, depending on experience, location, and employer.

What does a manager consumer marketing do?

A Manager of Consumer Marketing is responsible for developing and executing marketing strategies aimed at attracting and retaining customers for a company's products or services. They analyze consumer behavior, oversee market research, and coordinate campaigns across various channels such as digital, print, and social media. Their role involves working closely with creative, sales, and product teams to ensure marketing initiatives align with business goals. They also monitor campaign performance and adjust tactics to maximize effectiveness and return on investment.

How does a manager consumer marketing typically collaborate with other departments to execute campaigns?

A Manager of Consumer Marketing frequently works cross-functionally with teams such as product development, sales, creative, and analytics. Collaboration often involves coordinating campaign goals, aligning messaging strategies, and sharing consumer insights to ensure consistent branding and effective outreach. Regular meetings, joint project planning, and feedback loops are common practices to keep everyone on track and address challenges quickly. This collaborative environment helps drive successful, integrated campaigns that support overall business objectives.

What are the key skills and qualifications needed to thrive as a manager consumer marketing, and why are they important?

To thrive as a Manager Consumer Marketing, you need a strong background in marketing strategy, market research, and data analysis, typically supported by a bachelor’s degree in marketing, business, or a related field. Familiarity with digital marketing platforms, CRM systems, analytics tools like Google Analytics, and marketing automation software is commonly required. Leadership, creativity, and excellent communication skills set top performers apart by enabling them to inspire teams and build effective campaigns. These skills and qualities are critical for driving brand growth, engaging consumers, and delivering measurable business results.

What is the difference between Manager Consumer Marketing vs Marketing Coordinator?

AspectManager Consumer MarketingMarketing Coordinator
Required CredentialsBachelor's degree in marketing, business, or related field; experience in consumer marketingBachelor's degree in marketing, communications, or related field; entry-level experience
Work EnvironmentStrategic planning, team leadership, cross-department collaborationAssisting campaigns, coordinating activities, supporting marketing teams
Employer & Industry UsageUsed in consumer-focused companies, retail, FMCG sectorsCommon in marketing departments across various industries
Search & Comparison IntentUnderstanding managerial roles in consumer marketingEntry-level marketing support roles

The main difference between a Manager Consumer Marketing and a Marketing Coordinator lies in their responsibilities and experience level. Managers focus on strategic planning and leading marketing initiatives, while coordinators support campaign execution and administrative tasks. Both roles are essential in consumer marketing teams, but they differ significantly in scope and seniority.

How much does a manager consumer marketing get paid?

A manager in consumer marketing typically earns between $70,000 and $130,000 annually, depending on experience, location, and company size. Senior managers or those in high-cost areas may earn higher salaries, often supplemented with bonuses and benefits.

Is a manager consumer marketing a high paying job?

A manager in consumer marketing typically earns a competitive salary that varies by industry, location, and experience level. In general, it is considered a well-paying role, especially for those with strong strategic, analytical, and leadership skills, and often includes performance bonuses and benefits.

What are the most commonly searched types of Consumer Marketing jobs in Raleigh, NC?

The most popular types of Consumer Marketing jobs in Raleigh, NC are:

What are popular job titles related to Manager Consumer Marketing jobs in Raleigh, NC?

For Manager Consumer Marketing jobs in Raleigh, NC, the most frequently searched job titles are:

What job categories do people searching Manager Consumer Marketing jobs in Raleigh, NC look for?

The top searched job categories for Manager Consumer Marketing jobs in Raleigh, NC are:

What cities near Raleigh, NC are hiring for Manager Consumer Marketing jobs?

Cities near Raleigh, NC with the most Manager Consumer Marketing job openings:

Manager Consumer Marketing jobs near you
Infographic showing various Manager Consumer Marketing job openings in Raleigh, NC as of August 2026, with employment types broken down into 88% Full Time, 10% Part Time, and 2% Contract. Highlights an 79% Physical, 2% Hybrid, and 19% Remote job distribution, with an average salary of $101,616 per year, or $48.9 per hour.

RRP Consumer Programs Lead Manager

Japan Tobacco International

Raleigh, NC

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 12 days ago

Job description

At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.

To make a difference with us, all you need to do is bring your human best.

 

What will your story be? Apply now!  

Learn more: jti.com

 

 

RRP Consumer Programs Lead Manager

 

What will you do?

 

You will develop the USA Reduced Risk Products (RRP) Consumer Activation Strategy by owning the end-to-end consumer journey and defining funnel "jobs to be done" to deliver JTI LIGGETT objectives.

Reduced-risk products (RRPs) are products with the potential to reduce the risks associated with smoking, e.g. modern oral, e-vapor, heated tobacco products.

You will own consumer journey, lead omnichannel activation programs, source creative and media partners to deliver compelling consumer experiences (one-to-one, events) in collaboration with the RRP Brand Team and HRC & Events Team.

You will drive merchandising innovation and visibility in cooperation with the RMC (ready-made cigarettes) merchandising and commercial strategy teams. You will provide activation inputs to the RRP A&SP, deliver regular stakeholder updates, and build activation plans with cross-functional teams (Marketing, Commercial Planning, Sales, Finance, Corporate Affairs & Communications) and HQ.

Key Responsibilities

  • Build the RRP Consumer Activation Strategy for JTI LIGGETT 
  • Own the RRP omnichannel consumer journey; define funnel "jobs to be done", partner with Strategic Insights (SI) to generate necessary insights, guide Digital and HRC & Events on activation direction
  • Lead design and delivery of activation programs; select creative/media partners, identify partnerships/sponsorships, manage external stakeholders, ensure seamless cross-touchpoint experiences for consumer
  • Drive RRP visibility and trade activation in collaboration with RMC Marketing, Commercial Strategy, Retail/Chain Sales; strengthen retail partnerships and lead RRP presence at trade shows/events
  • Own the activation budget; maximize ROI and manage phasing with Finance in line with local/global requirements

 

Qualifications & Experience

 

  • Bachelor's degree in marketing or related field
  • 6-8 years work experience in marketing or trade marketing roles 
  • Experience & understanding of USA consumers is advantageous
  • Strong project management capabilities, combined with curiosity, a selfstarter mindset, and high ownership
  • People management experience and leadership skills
  • Demonstrated strategic and critical thinking skills, with the ability to influence, communicate, and collaborate across teams
  • Excellent command of MS Office, particularly PowerPoint and Excel.
  • Fluent English (written and spoken)

What We Offer

Join a dynamic and inclusive work environment which supports your professional development and personal well-being.

Benefits include

  • Annual performance-based bonus to reward outstanding achievements
  • Employee Stock Purchase Plan encouraging a sense of ownership and long-term commitment
  • Comprehensive medical, dental, and vision insurance plans for employees and their families
  • Life insurance coverage to provide peace of mind
  • 401(K) plan with company matching contributions to support retirement planning
  • Generous paid time off and paid family leave up to 20 weeks, supporting work-life balance
  • Short-term and long-term disability coverage
  • Education and tuition assistance programs to foster continuous learning and career growth
  • Employee Assistance Program offering confidential counselling and support for employees and their family members

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.

Apply