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Mall Marketing Jobs (NOW HIRING)

Woodland Hills Mall PRIMARY PURPOSE: The MarketingAdministrator works closely with the Director of Marketing/Business Development, Office Administrator, and the Mall Manager in the development and ...

The MarketingAdministrator works closely with the Director of Marketing/Business Development ... Maintain mall website, Social Media communications, and collateral material * Work with tenants to ...

The MarketingAdministrator works closely with the Director of Marketing/Business Development ... Maintain mall website, Social Media communications, and collateral material * Work with tenants to ...

Coordinator, Marketing

Orlando, FL ยท On-site

$39K - $54K/yr

Florida Mall PRIMARY PURPOSE: The Marketing Coordinator collaborates closely with the Director of Marketing/Business Development, Assistant Director of Marketing, and Mall Manager to develop and ...

Coordinator, Marketing

Orlando, FL

$39K - $54K/yr

Florida Mall PRIMARY PURPOSE: The Marketing Coordinator collaborates closely with the Director of Marketing/Business Development, Assistant Director of Marketing, and Mall Manager to develop and ...

Coordinator, Marketing

Novi, MI

$39K - $54K/yr

Twelve Oaks Mall PRIMARY PURPOSE: The Marketing Coordinator collaborates closely with the Director of Marketing/Business Development and Mall Manager to develop and execute mall marketing programs.

Coordinator, Marketing

Las Vegas, NV

$40K - $55K/yr

The Marketing Coordinator collaborates closely with the Director of Marketing/Business Development, Assistant Director of Marketing, and Mall Manager to develop and execute mall marketing programs.

Coordinator, Marketing

Novi, MI ยท On-site

$39K - $54K/yr

Twelve Oaks Mall PRIMARY PURPOSE: The Marketing Coordinator collaborates closely with the Director of Marketing/Business Development and Mall Manager to develop and execute mall marketing programs.

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Mall Marketing information

See salary details

$26.5K

$50.7K

$73K

How much do mall marketing jobs pay per year?

As of Jul 19, 2026, the average yearly pay for mall marketing in the United States is $50,705.00, according to ZipRecruiter salary data. Most workers in this role earn between $42,000.00 and $58,000.00 per year, depending on experience, location, and employer.

What is the difference between Mall Marketing vs Retail Marketing?

AspectMall MarketingRetail Marketing
CredentialsMarketing degree, certifications in retail or mall managementMarketing degree, retail-specific certifications
Work EnvironmentShopping malls, retail centersRetail stores, online platforms
Employer & Industry UsageMall management companies, shopping centersRetail chains, e-commerce companies
Common Search & ComparisonFocuses on mall-specific promotions and eventsFocuses on overall retail sales and customer engagement

Mall Marketing primarily targets shopping centers and focuses on promoting mall events, tenants, and foot traffic. Retail Marketing covers a broader scope, including individual retail stores and online platforms, aiming to increase sales and customer loyalty across various retail channels. While both roles involve marketing strategies, Mall Marketing is specialized for mall environments, whereas Retail Marketing encompasses a wider retail industry spectrum.

What are the key skills and qualifications needed to thrive as a Mall Marketing Manager, and why are they important?

To thrive as a Mall Marketing Manager, you need expertise in marketing strategy, event planning, branding, and data analysis, typically supported by a bachelor's degree in marketing or a related field. Familiarity with digital marketing platforms, CRM systems, and analytics tools is crucial for executing and measuring campaigns. Strong interpersonal skills, creativity, and adaptability help you engage tenants, attract shoppers, and respond to changing market trends. These skills ensure that mall marketing initiatives effectively drive foot traffic, tenant satisfaction, and overall business growth.

What is mall marketing?

Mall marketing refers to the strategies and activities used to promote shopping malls and attract both shoppers and tenants. This includes organizing events, advertising, social media campaigns, loyalty programs, and collaborations with retailers within the mall. The goal is to increase foot traffic, boost sales, and enhance the overall shopping experience. Mall marketing professionals often analyze consumer trends and work closely with mall management and store owners to design effective campaigns.

How does a Mall Marketing professional typically collaborate with tenants and retailers to drive foot traffic and sales?

Mall Marketing professionals regularly work with tenants and retailers to develop and execute promotional campaigns, seasonal events, and joint marketing initiatives. They often coordinate tenant meetings to gather input, share upcoming plans, and encourage participation in center-wide programs. Building strong relationships with store managers and understanding each retailer's unique needs is essential, as this helps tailor marketing efforts that benefit both the mall and its tenants. Effective collaboration can lead to increased visibility, higher customer engagement, and shared success.
More about Mall Marketing jobs
What states have the most Mall Marketing jobs? States with the most job openings for Mall Marketing jobs include:
What job categories do people searching Mall Marketing jobs look for? The top searched job categories for Mall Marketing jobs are:
Infographic showing various Mall Marketing job openings in the United States as of July 2026, with employment types broken down into 54% Full Time, 43% Part Time, and 3% Temporary. Highlights an 100% Physical job distribution, with an average salary of $50,705 per year, or $24.4 per hour.

Specialist, Local Marketing

Build-A-Bear Retail Management, Inc.

Saint Louis, MO โ€ข Hybrid

Full-time

Re-posted 4 days ago


Job description

The Local Marketing Specialist will drive foot traffic to Build-A-Bearโ€™s corporate locations by developing, implementing, and evaluating local and mall marketing initiatives. Additionally, this role leads marketing efforts for store grand openings, remodels, and closures, playing a critical part in achieving corporate expansion goals.

RESPONSIBILITIES:

  • Coordinate with internal teams to ensure a seamless marketing integration for pop-ups, seasonal, and new store openings
  • Execute a comprehensive marketing plan to drive brand awareness
  • Coordinate with mall marketing contacts
  • Coordinate new store opening signage kits
  • In partnership with the field, collaborate with high-volume and tourist locations to ensure visibility
  • Support the field team with local marketing requests
  • Support and coordinate with the Experiential Marketing team to amplify local window displays and signage

REQUIRED QUALIFICATIONS:

  • 1-2 years of Marketing event planning, grand openings, tourism marketing, or advertising
  • Proficiency with Microsoft Office
  • 1-2 years of mall retail experience

PREFERRED QUALIFICATIONS:

  • Bachelorโ€™s degree
  • Project Management experience
  • 3+ years of Marketing event planning, grand openings, tourism marketing, or advertising

BEHAVIORAL TRAITS FOR SUCCESS:

  • Enjoys being recognized for the quality of their work
  • Willingness to work within established standards, guidelines, and procedures
  • Develops strong job knowledge and competency
  • Strong commitment to tasks being completed correctly and on time
  • Thrives in a structured environment
  • Happy accomplishing work as an individual
  • Can work harmoniously with others
  • Communication is factual, polite, and professional

WORKING ENVIRONMENT:

  • Typical office environment with climate control and sufficient lighting, ergonomic desk/chairs
  • Hybrid work schedule
  • Corporate Office located in St. Louis, MO
  • 15% domestic travel

YOUR PERFORMANCE WILL BE MEASURED ON:

Your performance will be measured by your ability to achieve annual department objectives and corporate goals which include but are not limited to the following.

  • Decision-making, judgment, and execution
  • Deadlines, accuracy, and quality
  • Communication
  • Collaboration and coordination
  • Marketing results
  • Responsiveness

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