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Loyalty Program Manager Jobs in Miami, FL (NOW HIRING)

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Loyalty Program Manager information

See Miami, FL salary details

$36.8K

$102.8K

$150.2K

How much do loyalty program manager jobs pay per year?

As of Aug 7, 2026, the average yearly pay for loyalty program manager in Miami, FL is $102,780.00, according to ZipRecruiter salary data. Most workers in this role earn between $76,000.00 and $126,700.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a loyalty program manager, and why are they important?

To thrive as a Loyalty Program Manager, you need expertise in marketing strategy, data analysis, and customer relationship management, typically supported by a degree in marketing or business. Familiarity with CRM platforms, loyalty program software, and analytics tools like Salesforce, Tableau, or Excel is essential. Strong interpersonal skills, creativity, and the ability to interpret consumer insights help you design engaging programs and foster customer loyalty. These skills are crucial for building effective loyalty initiatives that drive customer retention and business growth.

What is the role of a loyalty program manager?

A loyalty program manager oversees the design, implementation, and management of customer loyalty programs to increase engagement and retention. They analyze customer data, develop strategies to reward repeat business, and collaborate with marketing and sales teams to ensure program effectiveness. Strong analytical skills and familiarity with CRM tools are essential for success in this role.

What does a loyalty program manager do?

A Loyalty Program Manager is responsible for designing, implementing, and managing customer loyalty programs that encourage repeat business and foster customer engagement. They analyze customer data, develop strategies to improve customer retention, and coordinate with marketing, sales, and IT teams to ensure the program's success. Additionally, they monitor program performance, handle customer feedback, and make adjustments to maximize effectiveness and customer satisfaction.

How does a loyalty program manager typically collaborate with marketing and customer service teams?

A Loyalty Program Manager works closely with marketing teams to design and execute campaigns that drive customer engagement and retention. They also coordinate with customer service teams to ensure smooth program enrollment, address member inquiries, and resolve any issues quickly. This cross-functional collaboration ensures that the loyalty program aligns with broader business objectives and delivers a seamless experience for members. Effective communication and project management skills are key to managing these partnerships and achieving program goals.

What is the difference between Loyalty Program Manager vs Customer Relationship Manager?

AspectLoyalty Program ManagerCustomer Relationship Manager
Primary FocusDesigning and managing loyalty programs to retain customersBuilding and maintaining overall customer relationships and satisfaction
Skills & CertificationsMarketing, data analysis, CRM tools, loyalty program platformsCustomer service, communication, CRM software, sales skills
Work EnvironmentMarketing teams, loyalty platforms, retail or hospitality sectorsSales departments, customer service centers, various industries

While both roles focus on customer engagement, the Loyalty Program Manager specializes in creating and managing loyalty initiatives to boost retention, whereas the Customer Relationship Manager oversees overall customer satisfaction and relationship building. The roles often overlap but serve distinct strategic purposes within organizations.

What are the most commonly searched types of Loyalty Program jobs in Miami, FL? The most popular types of Loyalty Program jobs in Miami, FL are:
What job categories do people searching Loyalty Program Manager jobs in Miami, FL look for? The top searched job categories for Loyalty Program Manager jobs in Miami, FL are:
What cities near Miami, FL are hiring for Loyalty Program Manager jobs? Cities near Miami, FL with the most Loyalty Program Manager job openings:
Loyalty Program Manager jobs near you
Infographic showing various Loyalty Program Manager job openings in Miami, FL as of August 2026, with employment types broken down into 100% Full Time. Highlights an 67% In-person, and 33% Remote job distribution, with an average salary of $102,780 per year, or $49.4 per hour.

Account Executive, Loyalty & Events

Scenic Tours Pty Ltd

Hollywood, FL • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 18 days ago

Job description

About Scenic Group
For nearly 40 years, Scenic Group has redefined luxury travel, gaining global acclaim for its award-winning river cruises, intimate yacht experiences, and meticulously curated land journeys. With a portfolio of renowned brands - Scenic Luxury Cruises & Tours, Emerald Cruises & Tours, and Mayflower Cruises & Tours - Scenic Group offers transformative experiences that provide unparalleled access to the world's most breathtaking destinations across all seven continents.
Scenic Luxury Cruises & Tours' ultra-luxury river cruises span Europe and Southeast Asia, offering truly all-inclusive, five-star journeys that elevate the art of travel. On the oceans, Scenic Eclipse, The World's First Discovery Yachts™, are pioneers in expedition and discovery cruising - blending exploration and indulgence with state-of-the-art yachts that allow guests to explore remote polar regions and remote destinations across all seven continents, all while enjoying world-class dining, extensive wellness experiences and personalized service. Launching in 2028, Scenic Ikon will join the Discovery Yacht fleet as a next-generation, ultra-luxury vessel designed for polar and warm-water exploration, offering elevated design, immersive experiences, and all-inclusive indulgence across 21 countries and 110 ports in its inaugural season.
Celebrating a decade of excellence in 2024, Emerald Cruises & Tours continues to expand its fleet of innovative ships on the world's rivers and luxury ocean yachts. Emerald Azzurra and Emerald Sakara will be joined by Emerald Kaia in Spring 2026, further enhancing luxury yacht cruising with itineraries across the Mediterranean, Adriatic, Caribbean and Central America, Seychelles and Indian Ocean. Additionally, Emerald Astra, debuting in Spring 2026 as the 10th Emerald Star-Ship in the river fleet, will elevate Emerald's renowned river cruising experience. Looking ahead to 2027, the 11th Star-Ship, Emerald Lumi, will mark the brand's first sailing on the Seine River, offering roundtrip cruises from Paris. The fleet will further grow with Emerald Raiya (2027) and Emerald Xara (2028), offering new boutique superyacht itineraries in warm-water destinations.
Scenic Group's commitment to innovation and exceeding expectations ensures that every journey - whether on river, ocean, or land - brings moments of wonder and creates memories that last a lifetime.
Scenic Group US/LATAM is looking to hire an Account Executive, Loyalty & Events to join our team at our Hollywood, FL corporate office.
We areseekinga dynamic and detail-orientedAccount Executive, Loyalty & Eventsto join our marketing team for Scenic Luxury Cruises & Tours and Emerald Cruises& Tours. The ideal candidatewillbe responsible forgeneratingawareness ofour customer loyalty programs and organizing consumer-facing events (Insider Sessions, Loyalty Events). This dual-branded role requires a creative thinker with strong organizational skills and a passion for building lasting relationships with our customers.
Loyalty Program Management
  • Communicate updates and initiatives related to the Scenic & Emerald Rewards programs across the US & LATAM markets.
  • Support the development and execution of loyalty marketing initiatives that increase member engagement, retention, and advocacy.
  • Collaborate with cross-functional teams to integrate loyalty initiatives into broader marketing campaigns and business objectives.
  • Respond to inquiries from the Contact Center and loyalty members regarding program benefits, promotions, and related initiatives.
Consumer Events & Experiences
  • Plan, coordinate, and execute consumer-facing events including Insider Sessions, loyalty member events, and other brand experiences.
  • Partner with internal stakeholders, venues, and vendors to identify opportunities, secure event locations, and coordinate all event logistics.
  • Develop promotional plans in collaboration with the marketing team to maximize attendance through email, digital marketing, social media, and partner communications.
  • Coordinate event registration, attendee communications, presentation materials, branded collateral, giveaways, and on-site execution.
  • Travel as needed to support events, represent Scenic and Emerald Cruises, and ensure a premium guest experience.
  • Manage event budgets, purchase orders, vendor payments, and invoice processing.
  • Measure event success through attendance, lead generation, guest feedback, and post-event reporting, providing recommendations for future enhancements.
Customer Engagement & Communications
  • Create compelling marketing content including email campaigns, social media posts, landing page content, and promotional materials supporting loyalty initiatives and consumer events.
  • Develop personalized communications that nurture customer relationships and encourage program participation and event attendance.
  • Assist with CRM data collection, audience segmentation, and campaign execution to improve engagement and conversion.
Analytics & Reporting
  • Utilize CRM and marketing analytics tools to measure the effectiveness of loyalty initiatives and consumer events.
  • Track program participation, event performance, and customer engagement metrics, providing regular reports and insights to the Marketing Leadership Team.
  • Identify trends, customer feedback, and opportunities for continuous improvement.
Cross-Functional Collaboration
  • Work closely with Marketing, Sales, Contact Center/Reservations, Revenue Management, and other internal teams to ensure successful execution of loyalty initiatives and events.
  • Collaborate with travel advisor partners, venues, vendors, agencies, and other external stakeholders to deliver exceptional customer experiences.
  • Support additional marketing initiatives and special projects, as assigned.
Qualifications:
  • Bachelor's degree in Marketing, Business, orrelatedfield.
  • 1-2years'experience in loyalty marketing or a similar role.
  • Prior event experience (planning & executing) highly preferred.
  • Strong analytical skills with the ability to interpret data and draw actionable insights.
  • Excellent presentation, organizational,written,and verbal communication skills.
  • Proficiencyin marketing tools and platforms, as well as Microsoft Office suite.
  • Creative thinking and problem-solving abilities.
  • Detail-oriented,organized,andconcise.
  • Positive attitude, professional demeanor, and adaptable to a changing environment.
  • Ability to manage multiple tasks and deadlines in a fast-paced environment.
  • Ensuring regulatory or brand compliance deadlines are met.
What weoffer:
  • Generous vacation and paid time off policy
  • Medical/dental/vision insurance
  • Commuter benefits
  • 401k (match)
  • Healthcare spending or reimbursement accounts such as HSAs or FSAs
  • Retirement benefits or accounts
  • Employee discounts
  • Job Type: Full-time
Miscellaneous requirements:
  • United States work authorization is required
  • Open to travel domestically and internationally (valid passport required)
  • Must reside in South Florida (no relocation assistance offered)
  • Location: Hollywood, Florida office, Monday to Thursday in person; remote on Fridays

Scenic Tours USA, Inc. is an Equal Opportunity Employer.

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