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Loyalty Program Manager Jobs in California (NOW HIRING)

Blackhawk Network

Staff Program Manager

Pleasanton, CA

$138K - $186K/yr

BHN helps businesses grow revenue, increase loyalty, motivate and reward their teams, disburse ... We are seeking an experienced Staff Program Manager to join the Product and Technology Core ...

Wise Auto Group

Owner Loyalty Manager

Vacaville, CA · On-site

Develop and implement owner loyalty programs and retention campaigns. * Proactively contact ... Customer Experience Management * Monitor Customer Satisfaction Index (CSI) and Net Promoter Score ...

Wise Auto Group

Owner Loyalty Manager

Vacaville, CA · On-site

Develop and implement owner loyalty programs and retention campaigns. * Proactively contact ... Customer Experience Management * Monitor Customer Satisfaction Index (CSI) and Net Promoter Score ...

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Loyalty Program Manager information

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$38K

$106.1K

$154.9K

How much do loyalty program manager jobs pay per year?

As of Jun 17, 2026, the average yearly pay for loyalty program manager in California is $106,053.00, according to ZipRecruiter salary data. Most workers in this role earn between $78,500.00 and $130,800.00 per year, depending on experience, location, and employer.

What is the average salary for a programme manager?

The average salary for a Loyalty Program Manager typically ranges from $60,000 to $120,000 annually, depending on experience, location, and company size. Senior roles or those in larger organizations may offer higher compensation, often including bonuses and benefits. Skills in data analysis, CRM tools, and strategic planning are often valued in this role.

What are the key skills and qualifications needed to thrive as a Loyalty Program Manager, and why are they important?

To thrive as a Loyalty Program Manager, you need expertise in marketing strategy, data analysis, and customer relationship management, typically supported by a degree in marketing or business. Familiarity with CRM platforms, loyalty program software, and analytics tools like Salesforce, Tableau, or Excel is essential. Strong interpersonal skills, creativity, and the ability to interpret consumer insights help you design engaging programs and foster customer loyalty. These skills are crucial for building effective loyalty initiatives that drive customer retention and business growth.

How to increase members in a loyalty program?

A Loyalty Program Manager can increase members by designing attractive rewards, promoting the program through targeted marketing, and ensuring a seamless sign-up process. Analyzing customer data and feedback helps tailor offerings to boost engagement and retention. Utilizing CRM tools and tracking key metrics supports continuous improvement of the program.

Is a program manager a high paying job?

A program manager role is generally considered a high-paying position, especially in industries like technology, finance, and consulting. Salaries vary based on experience, location, and company size, but program managers often earn above average wages and may receive bonuses or other benefits.

What does a loyalty program manager do?

A loyalty program manager oversees the design, implementation, and management of customer loyalty programs to increase engagement and retention. They analyze customer data, develop strategies to reward repeat business, and collaborate with marketing and sales teams to ensure program effectiveness. Strong analytical skills and familiarity with customer relationship management (CRM) tools are essential for this role.

How does a Loyalty Program Manager typically collaborate with marketing and customer service teams?

A Loyalty Program Manager works closely with marketing teams to design and execute campaigns that drive customer engagement and retention. They also coordinate with customer service teams to ensure smooth program enrollment, address member inquiries, and resolve any issues quickly. This cross-functional collaboration ensures that the loyalty program aligns with broader business objectives and delivers a seamless experience for members. Effective communication and project management skills are key to managing these partnerships and achieving program goals.

What is the difference between Loyalty Program Manager vs Customer Relationship Manager?

AspectLoyalty Program ManagerCustomer Relationship Manager
Primary FocusDesigning and managing loyalty programs to retain customersBuilding and maintaining overall customer relationships and satisfaction
Skills & CertificationsMarketing, data analysis, CRM tools, loyalty program platformsCustomer service, communication, CRM software, sales skills
Work EnvironmentMarketing teams, loyalty platforms, retail or hospitality sectorsSales departments, customer service centers, various industries

While both roles focus on customer engagement, the Loyalty Program Manager specializes in creating and managing loyalty initiatives to boost retention, whereas the Customer Relationship Manager oversees overall customer satisfaction and relationship building. The roles often overlap but serve distinct strategic purposes within organizations.

What are popular job titles related to Loyalty Program Manager jobs in California? For Loyalty Program Manager jobs in California, the most frequently searched job titles are:
What job categories do people searching Loyalty Program Manager jobs in California look for? The top searched job categories for Loyalty Program Manager jobs in California are:
What cities in California are hiring for Loyalty Program Manager jobs? Cities in California with the most Loyalty Program Manager job openings:
Loyalty Program Manager jobs near you
Associate Marketing Manager, Loyalty

Associate Marketing Manager, Loyalty

Peet's Coffee

Emeryville, CA • On-site

$89K - $100K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 21 days ago

Peet's Coffee rating

7.3

Company rating: 7.3 out of 10

Based on 31 frontline employees who took The Breakroom Quiz

1st of 16 rated cafes

Job description

Our purpose at Peet's Coffee is the pursuit of better, better coffee, for people and the planet. Our ambition is to become the chosen brand for coffee lovers around the world, and we know earning that place means an uncompromising focus on quality, craft, and authenticity.
As part of Keurig Dr Pepper and JDE Peet's, the world's leading pureplay coffee company, Peet's is growing as a global coffee brand anchored by a clear set of values that reflect who we are today and where we're going. We Dare to Amaze, Own It, Make It Simple, and Win Together challenging ourselves every day to do better than the day before.
We've learned that the secret to great coffee is the people who make it, and we apply the same care in selecting and preparing our teams as we do when crafting the perfect cup.
We're seeking an Associate Marketing Manager, Loyalty to own execution for our Peetnik Rewards loyalty program. You'll design, build, and optimize batch campaigns and automated lifecycle journeys across email, push, and in-app-partnering with design, product, retail operations, and other marketers to drive adoption, engagement, and retention. This is a full-time, exempt level role.
Salary
$89,000 - $100,000
Location
Emeryville, CA - Hybrid, 3 days onsite
What You Will Do:
  • Develop & execute end-to-end CRM & lifecycle programs (batch and automated) across adoption, retention and winback, translating business goals into clear KPIs to measure outcomes.
  • Own the lifecycle & CRM calendar, balancing strategic vision (segmentation, messaging, offers, cadence) with flawless execution. Develop creative briefs for campaigns, partnering with the design team to ensure creatives meet campaign goals.
  • Partner with Retail Marketing team to execute and report on retail coffeebar blast campaigns for seasonal product launches, offers or surveys.
  • Partner cross-functionally with design, product, data insights, retail operations, and customer service to align on objectives, creative assets, and technical requirements.
  • Segment & personalize communications-analyze member behavior to build targeted audiences, tailor messages and offers, and continuously test (A/B and multivariate).
  • Leverage data & reporting-define KPIs, build dashboards, mine campaign performance for insights, and deliver regular, actionable reviews that inform optimization.
  • Communicate clearly-present strategies, results, and recommendations in writing and in person, building credibility and buy-in across marketing and retail.
  • Iterate rapidly-test boldly, learn quickly, and apply process improvements to maximize member value.
  • Drive simultaneous projects-manage timelines, reviews, and delivery for multiple campaigns without dropping the ball.

Who You Are:
  • Fully engaged with a positive attitude
  • An effective communicator verbally and in writing
  • Self-motivated and always looking for new ways to contribute
  • Highly organized and detail-oriented
  • Able to multitask while meeting daily deadlines
  • Effective at time management, planning, and prioritization

Qualifications:
  • Bachelor's degree
  • 4+ years CRM, lifecycle, or retention marketing experience
  • Hands-on with a modern CRM platform (e.g. Iterable, Salesforce Marketing Cloud, Klaviyo), including coding HTML campaigns
  • Proven track record with A/B (and ideally multivariate) testing and performance analysis
  • Strong Excel/SQL skills or comfort with reporting and analytics tools (Looker, Tableau, etc.)
  • Exceptional written and verbal communication
  • Self-starter attitude and passion for continuous optimization
  • Bonus: Prior experience with loyalty programs

This description outlines the role's essential functions but may evolve with business needs.
What We Offer:
We're proud to offer a comprehensive package for full-time employees, including:
  • Recharge Time - Paid vacation, holidays, and sick days.
  • Health & Wellness - Medical, dental, and vision coverage.
  • Future You - 401(k) plan with generous match program to help you save.
  • Peace of Mind - Life insurance, disability, and options for HSAs and FSAs.
  • Everyday Perks - Free coffee, fresh baked goods, and discounts.
  • Growth & Support - Career development and an Employee Assistance Program when you need it.

The target annual base salary range for this position is $89k - $100k. The actual base salary offered will depend on a variety of factors, including the applicant's qualifications, years of relevant experience, specific and unique skills, level of education, certifications or licenses, other legitimate non-discriminatory business factors, and the geographic location of the role. In addition to base pay, individuals in this position may also be eligible to earn bonuses.
Additional Information
At Peet's, we believe in creating an inclusive workplace where everyone feels welcome. We are proud to be an Equal Opportunity Employer. We welcome qualified applicants of all backgrounds and do not discriminate based on race, color, creed, religion, gender, age, marital status, national origin, sexual orientation, gender identity, citizenship status, disability, genetic information, uniform service, veteran status, or any other category protected under federal, state, or local laws. Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local ordinances.
Peet's is also committed to providing reasonable accommodation to job applicants with disabilities throughout the hiring process. If you need assistance or accommodation, please contact employeerelations@peets.com.

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About Peet's Coffee

Sourced by ZipRecruiter

Peet's Coffee, headquartered in Emeryville, CA, US, operates in the coffee industry under the retail and specialty coffee sector. The company, established in 1966 by Alfred Peet, plays an integral role in pioneering the craft coffee movement in the US. Peet's offers a vast range of products, including fresh, deep-roasted whole beans coffee, brewed coffee, and espresso beverages, alongside tea and food items. They also sell their specialty coffee products in grocery stores. The company's mission is to commit to freshness and quality, honoring their founder's legacy. Notably, Peet's Coffee has had remarkable growth; what started as one store in Berkeley, CA, has now expanded to over 200 stores across the country and online at peets.com.

Industry

Food services and drinking places

Company size

1,001 - 5,000 Employees

Headquarters location

Emeryville, CA, US

Year founded

1966

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