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Lead Generation Jobs in Virginia (NOW HIRING)

Renewal by Andersen of Central VA & Roanoke

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Lead Generation Representative

Staunton, VA · On-site

$20/hr (+ commission)

Performance-Based Pay | Growth Opportunities | Fast-Paced Team Environment Pay: $20/hour base pay + bi-weekly bonuses Typical Earnings: $45,000-$70,000+ per year Top Performers: $70,000-$80,000+ This ...

ARS

In-Store Lead Generation

Virginia Beach, VA

$25 - $35/hr

This role supports lead-generation, brand-awareness, and customer education while scheduling inhome consultations or HVAC services. * Act as a retail Brand-Ambassador, representing ARS with ...

Ameritech Construction

Retail Lead Generation

Richmond, VA · On-site

$50 - $80/hr

NOW HIRING - IMMEDIATE START | PAID TRAINING PROVIDED Ameritech Construction is a trusted and established Home Improvement Company dedicated to helping homeowners enhance their homes while saving ...

New

Shine Tysons VA

Lead Generation Assistant

Lorton, VA · On-site

$17 - $20/hr

Helping keep our lead pipeline active and organized This is a mix of office/phone work and local field outreach - you won't be sitting behind a desk all day. Who We're Looking For You may be a good ...

Shine of Tysons, VA

Lead Generation Assistant

Lorton, VA · On-site

$17 - $20/hr

Helping keep our lead pipeline active and organized This is a mix of office/phone work and local field outreach -- you won't be sitting behind a desk all day. Who We're Looking For You may be a good ...

Home Care Home Improvement

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Door to Door Lead Generation

Virginia Beach, VA · On-site

$700 - $2.5K/wk

Earn money per lead set, plus a massive commission percentage on the volume sales that close from your leads. The harder you work, the more you make. * Fast-Track Advancement: We prefer to promote ...

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Lead Generation information

See Virginia salary details

$9

$22

$50

How much do lead generation jobs pay per hour?

As of Sep 4, 2026, the average hourly pay for lead generation in Virginia is $22.01, according to ZipRecruiter salary data. Most workers in this role earn between $15.24 and $24.57 per hour, depending on experience, location, and employer.

What is lead generation?

Lead generation is the process of identifying and attracting potential customers (leads) for a business’s products or services. This is typically achieved through marketing tactics such as online advertising, content marketing, email campaigns, and social media outreach. The goal is to gather contact information from prospects who are interested in what a company offers, nurturing them through the sales funnel until they become paying customers. Lead generation is crucial for business growth as it helps maintain a steady pipeline of new clients.

What are some common challenges faced in a lead generation role, and how can candidates prepare to overcome them?

One of the main challenges in lead generation is consistently identifying and engaging high-quality prospects amidst a large volume of potential leads. Candidates may also encounter gatekeepers or resistance from prospects, requiring persistence and strong communication skills. Staying up-to-date with the latest tools and trends, as well as collaborating closely with sales and marketing teams, can help overcome these obstacles. Being proactive in adjusting strategies based on data analysis and feedback is key to long-term success in this role.

What are the key skills and qualifications needed to thrive as a lead generation specialist, and why are they important?

To thrive as a Lead Generation Specialist, you need strong research abilities, proficiency in sales or marketing fundamentals, and experience with CRM software, typically supported by a relevant degree or certification. Familiarity with tools like Salesforce, HubSpot, LinkedIn Sales Navigator, and email marketing platforms is commonly required. Outstanding communication, persistence, and analytical thinking are vital soft skills for engaging prospects and refining outreach strategies. These skills and tools are essential for consistently identifying, qualifying, and nurturing leads to drive business growth.

What is the difference between Lead Generation vs Sales Development Representative?

AspectLead GenerationSales Development Representative
Primary RoleIdentify and attract potential leadsQualify and engage leads to move them through the sales funnel
Required SkillsResearch, outreach, marketing toolsCommunication, qualification, CRM usage
Work EnvironmentMarketing teams, online platformsSales teams, direct outreach
GoalsGenerate interest and collect leadsConvert leads into sales opportunities

While both roles focus on building the sales pipeline, Lead Generation primarily involves attracting and capturing potential customer interest, whereas Sales Development Representatives focus on qualifying those leads and preparing them for sales conversations. Both roles are essential in the sales process but differ in their specific responsibilities and skill sets.

Is lead generation a good career?

Lead generation is a viable career that involves identifying and attracting potential customers for businesses, often requiring skills in sales, marketing, and data analysis. It can offer opportunities for advancement and income growth, especially with experience and certifications in digital marketing tools. Success in this field depends on communication skills, persistence, and understanding of target markets.

What are the most commonly searched types of Lead Generation jobs in Virginia?

The most popular types of Lead Generation jobs in Virginia are:

What are popular job titles related to Lead Generation jobs in Virginia?

For Lead Generation jobs in Virginia, the most frequently searched job titles are:

What job categories do people searching Lead Generation jobs in Virginia look for?

The top searched job categories for Lead Generation jobs in Virginia are:

What cities in Virginia are hiring for Lead Generation jobs?

Cities in Virginia with the most Lead Generation job openings:

Lead Generation jobs near you
Infographic showing various Lead Generation job openings in Virginia as of August 2026, with employment types broken down into 80% Full Time, 12% Part Time, 4% Temporary, and 4% Contract. Highlights an 96% In-person, and 4% Remote job distribution, with an average salary of $45,782 per year, or $22 per hour.

In-Store Lead Generation Specialist

ARS-Rescue Rooter

Sterling, VA • On-site

$20 - $22/hr

Part-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 29 days ago

Job description

Company Name
ARS-Rescue Rooter
Overview
Pay: $20-$22 per hour + UNCAPPED commission
Typical Earnings: $25 - $35/hour with incentives
Schedule: We offer flexible hours; weekend availability required.
Location: Sterling, VA
American Residential Services (ARS) is the nation's largest provider of residential HVAC, plumbing, and electrical services, with more than 7,000 professionals and over 45 years of experience helping homeowners improve comfort, efficiency, and reliability in their homes.
We're hiring Sales Lead Generators to work inside major home improvement retail locations. This is a sales role focused on customer engagement, lead generation, and appointment setting.
You'll connect with homeowners while they shop, learn about their home-comfort needs, and introduce them to ARS heating, cooling, plumbing, energy-efficiency, and indoor air-quality solutions.
You'll connect with homeowners while they shop, learn about their home-comfort needs, and introduce them to ARS heating, cooling, plumbing, energy-efficiency, and indoor air-quality solutions.
What We Offer:
  • Hourly pay + UNCAPPED commission
  • Average earning potential of $25-$35/hour with commission
  • Weekly pay via direct deposit
  • Paid training
  • Flexible part-time and full-time opportunities
  • Career path into HVAC Sales Advisor roles
  • Work inside an established home-improvement retail environment
  • No door-to-door sales
  • No cold calling

Full-Time Employees Also Receive
  • Insurance available after 31 days
  • Low-cost medical, with options as low as $5/week
  • Dental and vision
  • HSA/FSA
  • 401(k) with company match
  • Paid time off + holiday pay
  • Company-paid life insurance

Responsibilities
As an In-Store Lead Generation Specialist, you will engage with homeowners while they shop and introduce them to ARS heating, cooling, and home comfort solutions. This is a high-energy sales role focused on customer engagement, lead generation, and appointment setting.
  • Start friendly, face-to-face conversations with shoppers about home comfort, energy efficiency, and indoor air quality
  • Act as a Brand Ambassador by educating customers on ARS heating and cooling services and home improvement solutions
  • Generate leads and schedule free in-home consultations
  • Enter customer information and book appointments for ARS specialists
  • Represent ARS with a professional and positive in-store presence
  • Support in-store promotions alongside retail management and ARS team members

Qualifications
What We're Looking For:
  • Outgoing personality and willingness to speak with shoppers
  • Retail, kiosk, Door-to-Door, or sales experience preferred (not required)
  • Ability to stand and walk during shifts
  • Weekend and some holiday availability
  • Reliable transportation
  • Clean, professional appearance representing the ARS brand
  • Ability to attend weekly in-office meetings
  • Employment is contingent on a background check in accordance with applicable law

For questions about the role, you may contact our management team at, (571) 383-4750
*This posting provides details on potential compensation ranges and possibilities. These amounts are not guaranteed and should in no way be construed as an offer. *Sign-On Bonuses only available for roles that have them advertised; amounts are depending on experience and will be paid out according to an offer letter addendum. American Residential Services is an Equal Opportunity Employer. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other protected characteristics. For more information about how we collect and use personal information, see our privacy policy here: https://www.ars.com/privacy-policy.

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