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Lead Generation Jobs in Virginia (NOW HIRING)

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Reporting to the Marketing Manager, this position requires leveraging strong communication and customer engagement skills to maximize lead generation efforts. The role involves using mobile ...

This is a sales role focused on customer engagement, lead generation, and appointment setting by introducing customers to our home comfort solutions, energy-saving upgrades, and indoor air quality ...

Retail Lead Generator

Chantilly, VA · On-site

$20 - $30/hr

This is a sales role focused on customer engagement, lead generation, and appointment setting by introducing customers to our home comfort solutions, energy-saving upgrades, and indoor air quality ...

Showing results 21-40

Lead Generation information

See Virginia salary details

$9

$22

$50

How much do lead generation jobs pay per hour?

As of Aug 15, 2026, the average hourly pay for lead generation in Virginia is $22.01, according to ZipRecruiter salary data. Most workers in this role earn between $15.24 and $24.57 per hour, depending on experience, location, and employer.

Is lead generation a good career?

Lead generation is a viable career that involves identifying and attracting potential customers for businesses, often requiring skills in sales, marketing, and data analysis. It can offer opportunities for commission-based income, career growth, and skill development in digital marketing tools and CRM systems.

What does a lead generation job do?

A lead generation job involves identifying and attracting potential customers or clients for a business. This role often includes researching target markets, using tools like CRM software, and qualifying leads to support sales teams. Strong communication skills and knowledge of marketing strategies are typically important for success.

What is the difference between Lead Generation vs Sales Development Representative?

AspectLead GenerationSales Development Representative
Primary RoleIdentify and attract potential leadsQualify and engage leads to move them through the sales funnel
Required SkillsResearch, outreach, marketing toolsCommunication, qualification, CRM usage
Work EnvironmentMarketing teams, online platformsSales teams, direct outreach
GoalsGenerate interest and collect leadsConvert leads into sales opportunities

While both roles focus on building the sales pipeline, Lead Generation primarily involves attracting and capturing potential customer interest, whereas Sales Development Representatives focus on qualifying those leads and preparing them for sales conversations. Both roles are essential in the sales process but differ in their specific responsibilities and skill sets.

What is lead generation?

Lead generation is the process of identifying and attracting potential customers (leads) for a business’s products or services. This is typically achieved through marketing tactics such as online advertising, content marketing, email campaigns, and social media outreach. The goal is to gather contact information from prospects who are interested in what a company offers, nurturing them through the sales funnel until they become paying customers. Lead generation is crucial for business growth as it helps maintain a steady pipeline of new clients.

What are the key skills and qualifications needed to thrive as a lead generation specialist, and why are they important?

To thrive as a Lead Generation Specialist, you need strong research abilities, proficiency in sales or marketing fundamentals, and experience with CRM software, typically supported by a relevant degree or certification. Familiarity with tools like Salesforce, HubSpot, LinkedIn Sales Navigator, and email marketing platforms is commonly required. Outstanding communication, persistence, and analytical thinking are vital soft skills for engaging prospects and refining outreach strategies. These skills and tools are essential for consistently identifying, qualifying, and nurturing leads to drive business growth.

What are some common challenges faced in a lead generation role, and how can candidates prepare to overcome them?

One of the main challenges in lead generation is consistently identifying and engaging high-quality prospects amidst a large volume of potential leads. Candidates may also encounter gatekeepers or resistance from prospects, requiring persistence and strong communication skills. Staying up-to-date with the latest tools and trends, as well as collaborating closely with sales and marketing teams, can help overcome these obstacles. Being proactive in adjusting strategies based on data analysis and feedback is key to long-term success in this role.

What are the most commonly searched types of Lead Generation jobs in Virginia?

The most popular types of Lead Generation jobs in Virginia are:

What job categories do people searching Lead Generation jobs in Virginia look for?

The top searched job categories for Lead Generation jobs in Virginia are:

What cities in Virginia are hiring for Lead Generation jobs?

Cities in Virginia with the most Lead Generation job openings:

Infographic showing various Lead Generation job openings in Virginia as of August 2026, with employment types broken down into 70% Full Time, and 30% Part Time. Highlights an 88% In-person, and 12% Remote job distribution, with an average salary of $45,782 per year, or $22 per hour.

In-Store Lead Generator

American Contracting Services, LLC

Chesapeake, VA • On-site

$15 - $18/hr

Part-time

Posted 25 days ago

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Job description

The In-Store Lead Generator plays a pivotal role in driving sales growth by identifying and engaging potential customers within multiple store locations. Reporting to the Marketing Manager, this position requires leveraging strong communication and customer engagement skills to maximize lead generation efforts. The role involves using mobile applications and specific CRM tools to track leads efficiently, with limited travel expected.

Responsibilities

  • Generate leads through proactive customer engagement in-store
  • Maintain detailed and accurate tracking of leads using mobile apps and CRM software
  • Collaborate with multiple store teams to align lead generation strategies
  • Report lead generation metrics and customer feedback to the Marketing Manager
  • Utilize effective sales techniques to convert leads into customers

Preferred Qualifications

  • 2+ years of experience in sales or customer service
  • Proven expertise in lead generation and customer engagement
  • Strong communication and problem-solving skills
  • Proficiency with CRM software and mobile lead tracking applications
  • Knowledge of effective sales techniques

Company Description

American Contracting Services LLC is a 5 STAR remodeling contractor in Hampton Roads and Northeast NC including the OBX.