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Lead Generation Jobs in Virginia (NOW HIRING)

ARS

In-Store Lead Generation Specialist

Richmond, VA · On-site

$20 - $30/hr

This is a sales role focused on customer engagement, lead generation, and appointment setting by introducing customers to our home comfort solutions, energy-saving upgrades, and indoor air quality ...

ARS

Retail Consultant Lead Generation

Newport News, VA · On-site

$20 - $30/hr

This role supports lead-generation, brand-awareness, and customer education while scheduling inhome consultations or HVAC services. * Act as a retail Brand-Ambassador, representing ARS with ...

ARS

In-Store Lead Generation

Virginia Beach, VA

$20 - $30/hr

This role supports lead-generation, brand-awareness, and customer education while scheduling inhome consultations or HVAC services. * Act as a retail Brand-Ambassador, representing ARS with ...

Home Care Home Improvement

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Door to Door Lead Generation

Virginia Beach, VA · On-site

$700 - $2.5K/wk

Earn money per lead set, plus a massive commission percentage on the volume sales that close from your leads. The harder you work, the more you make. * Fast-Track Advancement: We prefer to promote ...

American Contracting Services, LLC

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In-Store Lead Generator

Chesapeake, VA · On-site

$15 - $18/hr

Reporting to the Marketing Manager, this position requires leveraging strong communication and customer engagement skills to maximize lead generation efforts. The role involves using mobile ...

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All JobsLead Generation JobsLead Generation Jobs in Virginia

Lead Generation information

See Virginia salary details

$9

$22

$50

How much do lead generation jobs pay per hour?

As of Jul 26, 2026, the average hourly pay for lead generation in Virginia is $22.01, according to ZipRecruiter salary data. Most workers in this role earn between $15.24 and $24.57 per hour, depending on experience, location, and employer.

How do you get paid for lead generation?

Lead generation professionals typically get paid through commissions, bonuses, or flat fees based on the number or quality of leads they generate for a business. Payment structures can vary depending on the employer or client agreement and often involve tracking tools or CRM systems to measure performance.

What does a lead generation job do?

A lead generation job involves identifying and attracting potential customers or clients for a business. This role often includes researching target markets, using tools like CRM software, and qualifying leads to support sales teams. Strong communication skills and knowledge of marketing strategies are typically important for success.

What is the difference between Lead Generation vs Sales Development Representative?

AspectLead GenerationSales Development Representative
Primary RoleIdentify and attract potential leadsQualify and engage leads to move them through the sales funnel
Required SkillsResearch, outreach, marketing toolsCommunication, qualification, CRM usage
Work EnvironmentMarketing teams, online platformsSales teams, direct outreach
GoalsGenerate interest and collect leadsConvert leads into sales opportunities

While both roles focus on building the sales pipeline, Lead Generation primarily involves attracting and capturing potential customer interest, whereas Sales Development Representatives focus on qualifying those leads and preparing them for sales conversations. Both roles are essential in the sales process but differ in their specific responsibilities and skill sets.

What is lead generation?

Lead generation is the process of identifying and attracting potential customers (leads) for a business’s products or services. This is typically achieved through marketing tactics such as online advertising, content marketing, email campaigns, and social media outreach. The goal is to gather contact information from prospects who are interested in what a company offers, nurturing them through the sales funnel until they become paying customers. Lead generation is crucial for business growth as it helps maintain a steady pipeline of new clients.

What are the key skills and qualifications needed to thrive as a Lead Generation Specialist, and why are they important?

To thrive as a Lead Generation Specialist, you need strong research abilities, proficiency in sales or marketing fundamentals, and experience with CRM software, typically supported by a relevant degree or certification. Familiarity with tools like Salesforce, HubSpot, LinkedIn Sales Navigator, and email marketing platforms is commonly required. Outstanding communication, persistence, and analytical thinking are vital soft skills for engaging prospects and refining outreach strategies. These skills and tools are essential for consistently identifying, qualifying, and nurturing leads to drive business growth.

What skills do you need for lead generation?

Lead generation professionals need strong communication and interpersonal skills to engage potential clients effectively. They should be proficient in using customer relationship management (CRM) tools, have good research abilities, and understand marketing strategies to identify and qualify leads efficiently.

How to get 100 leads a day?

A lead generation professional can achieve 100 leads daily by utilizing targeted outreach strategies such as cold emailing, social media prospecting, and content marketing. Leveraging customer relationship management (CRM) tools and optimizing campaigns based on analytics can improve lead volume and quality efficiently.

What are some common challenges faced in a lead generation role, and how can candidates prepare to overcome them?

One of the main challenges in lead generation is consistently identifying and engaging high-quality prospects amidst a large volume of potential leads. Candidates may also encounter gatekeepers or resistance from prospects, requiring persistence and strong communication skills. Staying up-to-date with the latest tools and trends, as well as collaborating closely with sales and marketing teams, can help overcome these obstacles. Being proactive in adjusting strategies based on data analysis and feedback is key to long-term success in this role.
What are the most commonly searched types of Lead Generation jobs in Virginia? The most popular types of Lead Generation jobs in Virginia are:
What are popular job titles related to Lead Generation jobs in Virginia? For Lead Generation jobs in Virginia, the most frequently searched job titles are:
What job categories do people searching Lead Generation jobs in Virginia look for? The top searched job categories for Lead Generation jobs in Virginia are:
What cities in Virginia are hiring for Lead Generation jobs? Cities in Virginia with the most Lead Generation job openings:
Lead Generation jobs near you
Infographic showing various Lead Generation job openings in Virginia as of July 2026, with employment types broken down into 71% Full Time, 27% Part Time, 1% Temporary, and 1% Contract. Highlights an 66% Physical, 2% Hybrid, and 32% Remote job distribution, with an average salary of $45,782 per year, or $22 per hour.
Lead Generation Representative

Lead Generation Representative

Renewal by Andersen of Central VA & Roanoke

Roanoke, VA • On-site

$20/hr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 18 days ago

Job description

Performance-Based Pay | Growth Opportunities | Fast-Paced Team Environment

Pay: $20/hour base pay + bi-weekly bonuses

Typical Earnings: $45,000-$70,000+ per year

Top Performers: $70,000-$80,000+

This is a field-based, people-facing role focused on speaking with homeowners and setting appointments for our sales team.

You'll work in residential neighborhoods introducing homeowners to our window and door services, starting conversations, and scheduling in-home consultations for interested customers.


This role is ideal for someone who:

  • Enjoys talking to people
  • Likes being active instead of sitting at a desk
  • Is motivated by goals and performance-based earnings
  • Wants a clear path into sales or leadership


What You'll Do

  • Walk door-to-door in assigned residential neighborhoods
  • Speak with homeowners about window and door improvement projects
  • Schedule qualified in-home appointments for the sales team
  • Track appointments and daily activity using a tablet/iPad
  • Represent the company professionally and positively in the community


What the Job Is Actually Like

This is an active outdoor role that involves:

  • Walking for several hours each shift
  • Talking to new people throughout the day
  • Working independently while hitting performance goals
  • Handling rejection professionally and staying motivated


Success in this role comes from consistency, communication skills, and effort.


Performance Expectations

Top performers typically:

  • Speak with 10-25 homeowners per day
  • Set 2-5 qualified appointments daily
  • Earn additional bonuses through strong performance

Your income growth is directly tied to your results and consistency.

Pay & Benefits

Compensation

  • $20/hour base pay
  • Bi-weekly performance bonuses
  • Realistic first-year earnings of $45K-$70K+
  • Top performers can exceed $80K annually


Additional Benefits

  • Paid training
  • Ongoing coaching and support
  • Company-provided branded gear
  • Advancement opportunities into sales and leadership


Full-Time Benefits

  • Medical, dental, and vision insurance
  • 401(k) with company match
  • Paid time off (15 days in the first year)
  • Opportunities for paid volunteer hours


What We're Looking For

  • Strong communication skills
  • Self-motivated and dependable
  • Comfortable working outdoors and walking daily
  • Goal-oriented mindset
  • Basic technology skills
  • Authorized to work in the U.S.
  • Able to pass a background check


Schedule

  • Full-time and part-time opportunities available
  • 4-5 days per week
  • One weekend day required


Seasonal Hours

Spring/Summer: 11 AM to 7 PM Fall/Winter: 10 AM to 6 PM

If you're looking for a role where effort and performance directly impact your income and advancement opportunities, we'd love to meet you.

Company Description

We have a culture of making a difference! At Renewal by Andersen, Our employees help make Renewal by Andersen of Central Virginia an extraordinary workplace and consistently empower each other to pay it forward in the community we serve.
Our strength lies in our unwavering commitment to our Core Values: Install Integrity, Embody Respect, Champion Care, and Achieve Ambition. If these values resonate with you, we invite you to join our team at Renewal by Andersen of Central Virginia.
We offer training, hands-on learning, internal and external social events, local business partnerships, community volunteering, and a true passion for providing the home improvement experience of homeowners' dreams.
If you're looking for a place to grow & challenge yourself to become your best, you've found the perfect company!
Apply today!