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Lead Generation Jobs in Virginia (NOW HIRING)

Lead Generation Specialist

Centreville, VA · On-site

$20 - $30/hr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

We are hiring Retail Lead Generators to work inside national home improvement retail stores promoting HVAC services, heating and air conditioning tune-ups, system replacements, and indoor air quality ...

New

Lead Generation Specialist

Leesburg, VA · On-site

$20 - $30/hr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

We are hiring Retail Lead Generators to work inside national home improvement retail stores promoting HVAC services, heating and air conditioning tune-ups, system replacements, and indoor air quality ...

New

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Lead Generation Representative

Roanoke, VA · On-site

$20/hr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Performance-Based Pay | Growth Opportunities | Fast-Paced Team Environment Pay: $20/hour base pay + bi-weekly bonuses Typical Earnings: $45,000-$70,000+ per year Top Performers: $70,000-$80,000+ This ...

Lead Generation Specialist

Sterling, VA · On-site

$20 - $30/hr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Company Name: ARS-Rescue Rooter Overview: Pay: $20.00 per hour + commission Earning potential: $22 - $30 per hour on average with commission Schedule: Discussed during interview, candidates must have ...

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Lead Generation Representative

Harrisonburg, VA · On-site

$20/hr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Performance-Based Pay | Growth Opportunities | Fast-Paced Team Environment Pay: $20/hour base pay + bi-weekly bonuses Typical Earnings: $45,000-$70,000+ per year Top Performers: $70,000-$80,000+ This ...

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Lead Generation Representative

Staunton, VA · On-site

$20/hr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Performance-Based Pay | Growth Opportunities | Fast-Paced Team Environment Pay: $20/hour base pay + bi-weekly bonuses Typical Earnings: $45,000-$70,000+ per year Top Performers: $70,000-$80,000+ This ...

In-Store Lead Generation Specialist

Richmond, VA

$20 - $30/hr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

This is a sales role focused on customer engagement, lead generation, and appointment setting by introducing customers to our home comfort solutions, energy-saving upgrades, and indoor air quality ...

In-Store Lead Generation Specialist

Richmond, VA · On-site

$20/hr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

This is a sales role focused on customer engagement, lead generation, and appointment setting by introducing customers to our home comfort solutions, energy-saving upgrades, and indoor air quality ...

In-Store Lead Generation Specialist

Richmond, VA · On-site

$20/hr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

This is a sales role focused on customer engagement, lead generation, and appointment setting by introducing customers to our home comfort solutions, energy-saving upgrades, and indoor air quality ...

Retail Consultant Lead Generation

Newport News, VA

$20 - $30/hr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

This role supports lead-generation, brand-awareness, and customer education while scheduling inhome consultations or HVAC services. * Act as a retail Brand-Ambassador, representing ARS with ...

In-Store Lead Generation

Virginia Beach, VA

$20 - $30/hr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

This role supports lead-generation, brand-awareness, and customer education while scheduling inhome consultations or HVAC services. * Act as a retail Brand-Ambassador, representing ARS with ...

In-Store Lead Generation Specialist

Leesburg, VA · On-site

$20 - $30/hr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

We are hiring Retail Lead Generators to work inside national home improvement retail stores promoting HVAC services, heating and air conditioning tune-ups, system replacements, and indoor air quality ...

New

In-Store Lead Generation Specialist

Sterling, VA · On-site

$20 - $30/hr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Company Name: ARS-Rescue Rooter Overview: Pay: $20.00 per hour + commission Earning potential: $22 - $30 per hour on average with commission Schedule: Discussed during interview, candidates must have ...

New

Retail Lead Specialist

Chesterfield, VA · On-site

$20/hr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

This role supports lead-generation, brand-awareness, and customer education while scheduling in-home consultations or HVAC services. * Act as a retail Brand-Ambassador, representing ARS with ...

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Showing results 1-20

Lead Generation information

See Virginia salary details

$9

$22

$50

How much do lead generation jobs pay per hour?

As of Aug 15, 2026, the average hourly pay for lead generation in Virginia is $22.01, according to ZipRecruiter salary data. Most workers in this role earn between $15.24 and $24.57 per hour, depending on experience, location, and employer.

Is lead generation a good career?

Lead generation is a viable career that involves identifying and attracting potential customers for businesses, often requiring skills in sales, marketing, and data analysis. It can offer opportunities for commission-based income, career growth, and skill development in digital marketing tools and CRM systems.

What does a lead generation job do?

A lead generation job involves identifying and attracting potential customers or clients for a business. This role often includes researching target markets, using tools like CRM software, and qualifying leads to support sales teams. Strong communication skills and knowledge of marketing strategies are typically important for success.

What is the difference between Lead Generation vs Sales Development Representative?

AspectLead GenerationSales Development Representative
Primary RoleIdentify and attract potential leadsQualify and engage leads to move them through the sales funnel
Required SkillsResearch, outreach, marketing toolsCommunication, qualification, CRM usage
Work EnvironmentMarketing teams, online platformsSales teams, direct outreach
GoalsGenerate interest and collect leadsConvert leads into sales opportunities

While both roles focus on building the sales pipeline, Lead Generation primarily involves attracting and capturing potential customer interest, whereas Sales Development Representatives focus on qualifying those leads and preparing them for sales conversations. Both roles are essential in the sales process but differ in their specific responsibilities and skill sets.

What is lead generation?

Lead generation is the process of identifying and attracting potential customers (leads) for a business’s products or services. This is typically achieved through marketing tactics such as online advertising, content marketing, email campaigns, and social media outreach. The goal is to gather contact information from prospects who are interested in what a company offers, nurturing them through the sales funnel until they become paying customers. Lead generation is crucial for business growth as it helps maintain a steady pipeline of new clients.

What are the key skills and qualifications needed to thrive as a lead generation specialist, and why are they important?

To thrive as a Lead Generation Specialist, you need strong research abilities, proficiency in sales or marketing fundamentals, and experience with CRM software, typically supported by a relevant degree or certification. Familiarity with tools like Salesforce, HubSpot, LinkedIn Sales Navigator, and email marketing platforms is commonly required. Outstanding communication, persistence, and analytical thinking are vital soft skills for engaging prospects and refining outreach strategies. These skills and tools are essential for consistently identifying, qualifying, and nurturing leads to drive business growth.

What are some common challenges faced in a lead generation role, and how can candidates prepare to overcome them?

One of the main challenges in lead generation is consistently identifying and engaging high-quality prospects amidst a large volume of potential leads. Candidates may also encounter gatekeepers or resistance from prospects, requiring persistence and strong communication skills. Staying up-to-date with the latest tools and trends, as well as collaborating closely with sales and marketing teams, can help overcome these obstacles. Being proactive in adjusting strategies based on data analysis and feedback is key to long-term success in this role.

What are the most commonly searched types of Lead Generation jobs in Virginia?

The most popular types of Lead Generation jobs in Virginia are:

What job categories do people searching Lead Generation jobs in Virginia look for?

The top searched job categories for Lead Generation jobs in Virginia are:

What cities in Virginia are hiring for Lead Generation jobs?

Cities in Virginia with the most Lead Generation job openings:

Infographic showing various Lead Generation job openings in Virginia as of August 2026, with employment types broken down into 70% Full Time, and 30% Part Time. Highlights an 88% In-person, and 12% Remote job distribution, with an average salary of $45,782 per year, or $22 per hour.

Lead Generation Specialist

ARS-Rescue Rooter

Centreville, VA • On-site

$20 - $30/hr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 2 days ago

New


Job description

Company Name: ARS-Rescue Rooter Overview:

Pay: $20.00 per hour + commission
Earning potential: $22 – $30 per hour on average with commission
Schedule: Discussed during interview, candidates must have open availability.
Location: Chantilly, VA and surrounding areas
Part-time and full-time opportunities available

Join McCarthy, the nation’s largest provider of residential HVAC, heating, air conditioning, plumbing, and electrical services, with over 7,000 professionals and 45+ years of trusted home service experience.

We are hiring Retail Lead Generators to work inside national home improvement retail stores promoting HVAC services, heating and air conditioning tune-ups, system replacements, and indoor air quality solutions. This is a great opportunity for individuals who enjoy speaking with people and want to earn hourly pay plus commission while introducing homeowners to professional HVAC services and consultations.


What We Offer
  • Weekly pay via direct deposit

  • Commission paid on top of hourly rate

  • Paid training — no HVAC experience required

  • Career path into HVAC Sales Advisor roles

  • Flexible part-time and full-time schedules

Full-time employees also receive:

  • Insurance available after 31 days

  • Low-cost medical (as low as $5/week)

  • Dental, vision, HSA/FSA

  • 401(k) with company match

  • Paid time off + holiday pay

  • Company-paid life insurance

Responsibilities:

As a Retail Lead Generator, you will engage with retail shoppers and introduce them to ARS heating and air conditioning services.

  • Engage customers inside retail store locations to discuss HVAC upgrades, heating and air conditioning services, and indoor air quality solutions

  • Promote free in-home HVAC consultations and HVAC tune-ups

  • Generate leads for residential HVAC service, HVAC installation, and system replacement consultations

  • Educate homeowners about energy savings and comfort improvements through heating and air conditioning systems

  • Schedule appointments for HVAC service technicians or HVAC comfort advisors

  • Represent the ARS brand with professionalism and enthusiasm

Qualifications: What You Need
  • Outgoing personality and willingness to speak with shoppers

  • Retail, sales, or customer service experience preferred (not required)

  • Ability to stand and walk during shifts

  • Weekend and some holiday availability

  • Reliable transportation

  • Clean, professional appearance representing the ARS brand

  • Ability to attend weekly in-office meetings

For questions about the role, you may contact our management team at 571-383-4750


*This posting provides details on potential compensation ranges and possibilities. These amounts are not guaranteed and should in no way be construed as an offer. *Sign-On Bonuses only available for roles that have them advertised; amounts are depending on experience and will be paid out according to an offer letter addendum. American Residential Services is an Equal Opportunity Employer. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other protected characteristics. For more information about how we collect and use personal information, see our privacy policy here: https://www.ars.com/privacy-policy.