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Lead Generation Jobs in Virginia (NOW HIRING)

ARS-Rescue Rooter

Lead Generation Specialist

Manassas, VA · On-site

$20 - $22/hr

McCarthy is hiring Retail Lead Generation Specialists to represent our HVAC and plumbing services inside national home improvement retail stores. Why Join McCarthy? * Hourly pay + UNCAPPED commission

ARS

Retail Lead Generation Specialist

Chesterfield, VA · On-site

$25 - $35/hr

Total Comfort is hiring Retail Lead Generation Specialists to represent our HVAC and plumbing services inside national home improvement retail stores. Why Join Total Comfort? * Hourly pay + UNCAPPED ...

ARS

Retail Lead Generation Specialist

Colonial Heights, VA · On-site

$25 - $35/hr

Total Comfort is hiring Retail Lead Generation Specialists to represent our HVAC and plumbing services inside national home improvement retail stores. Why Join Total Comfort? * Hourly pay + UNCAPPED ...

ARS

Retail Lead Generation Specialist

Manassas, VA · On-site

$25 - $35/hr

McCarthy is hiring Retail Lead Generation Specialists to represent our HVAC and plumbing services inside national home improvement retail stores. Why Join McCarthy? * Hourly pay + UNCAPPED commission

Renewal by Andersen of Central VA & Roanoke

Be Seen First

Lead Generation Representative

Roanoke, VA · On-site

$20/hr (+ commission)

Performance-Based Pay | Growth Opportunities | Fast-Paced Team Environment Pay: $20/hour base pay + bi-weekly bonuses Typical Earnings: $45,000-$70,000+ per year Top Performers: $70,000-$80,000+ This ...

ARS

In-Store Lead Generation Specialist

Sterling, VA

$25 - $35/hr

This is a sales role focused on customer engagement, lead generation, and appointment setting . You'll connect with homeowners while they shop, learn about their home-comfort needs, and introduce ...

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Lead Generation information

See Virginia salary details

$9

$22

$50

How much do lead generation jobs pay per hour?

As of Sep 4, 2026, the average hourly pay for lead generation in Virginia is $22.01, according to ZipRecruiter salary data. Most workers in this role earn between $15.24 and $24.57 per hour, depending on experience, location, and employer.

What is lead generation?

Lead generation is the process of identifying and attracting potential customers (leads) for a business’s products or services. This is typically achieved through marketing tactics such as online advertising, content marketing, email campaigns, and social media outreach. The goal is to gather contact information from prospects who are interested in what a company offers, nurturing them through the sales funnel until they become paying customers. Lead generation is crucial for business growth as it helps maintain a steady pipeline of new clients.

What are some common challenges faced in a lead generation role, and how can candidates prepare to overcome them?

One of the main challenges in lead generation is consistently identifying and engaging high-quality prospects amidst a large volume of potential leads. Candidates may also encounter gatekeepers or resistance from prospects, requiring persistence and strong communication skills. Staying up-to-date with the latest tools and trends, as well as collaborating closely with sales and marketing teams, can help overcome these obstacles. Being proactive in adjusting strategies based on data analysis and feedback is key to long-term success in this role.

What are the key skills and qualifications needed to thrive as a lead generation specialist, and why are they important?

To thrive as a Lead Generation Specialist, you need strong research abilities, proficiency in sales or marketing fundamentals, and experience with CRM software, typically supported by a relevant degree or certification. Familiarity with tools like Salesforce, HubSpot, LinkedIn Sales Navigator, and email marketing platforms is commonly required. Outstanding communication, persistence, and analytical thinking are vital soft skills for engaging prospects and refining outreach strategies. These skills and tools are essential for consistently identifying, qualifying, and nurturing leads to drive business growth.

What is the difference between Lead Generation vs Sales Development Representative?

AspectLead GenerationSales Development Representative
Primary RoleIdentify and attract potential leadsQualify and engage leads to move them through the sales funnel
Required SkillsResearch, outreach, marketing toolsCommunication, qualification, CRM usage
Work EnvironmentMarketing teams, online platformsSales teams, direct outreach
GoalsGenerate interest and collect leadsConvert leads into sales opportunities

While both roles focus on building the sales pipeline, Lead Generation primarily involves attracting and capturing potential customer interest, whereas Sales Development Representatives focus on qualifying those leads and preparing them for sales conversations. Both roles are essential in the sales process but differ in their specific responsibilities and skill sets.

Is lead generation a good career?

Lead generation is a viable career that involves identifying and attracting potential customers for businesses, often requiring skills in sales, marketing, and data analysis. It can offer opportunities for advancement and income growth, especially with experience and certifications in digital marketing tools. Success in this field depends on communication skills, persistence, and understanding of target markets.

What are the most commonly searched types of Lead Generation jobs in Virginia?

The most popular types of Lead Generation jobs in Virginia are:

What are popular job titles related to Lead Generation jobs in Virginia?

For Lead Generation jobs in Virginia, the most frequently searched job titles are:

What job categories do people searching Lead Generation jobs in Virginia look for?

The top searched job categories for Lead Generation jobs in Virginia are:

What cities in Virginia are hiring for Lead Generation jobs?

Cities in Virginia with the most Lead Generation job openings:

Lead Generation jobs near you
Infographic showing various Lead Generation job openings in Virginia as of August 2026, with employment types broken down into 80% Full Time, 12% Part Time, 4% Temporary, and 4% Contract. Highlights an 96% In-person, and 4% Remote job distribution, with an average salary of $45,782 per year, or $22 per hour.

Lead Generation Specialist

ARS-Rescue Rooter

Manassas, VA • On-site

$20 - $22/hr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 9 days ago

Job description

Company Name: ARS-Rescue Rooter Overview:

Pay: $20 - $22 per hour + UNCAPPED commission
Earning potential: $25 – $35 per hour with incentives
Schedule: We offer flexible hours; weekend availability required.  
Location: Dale City, VA
Part-time and full-time opportunities available

Want to earn more while talking to people?

McCarthy is hiring Retail Lead Generation Specialists to represent our HVAC and plumbing services inside national home improvement retail stores.

Why Join McCarthy?

  • Hourly pay + UNCAPPED commission
  • Average earning potential of $20–$30/hour with commission
  • Weekly pay through direct deposit
  • Paid training
  • Flexible part-time and full-time schedules
  • Opportunity to advance into HVAC Sales Advisor roles
  • No door-to-door canvassing & No cold calling

Full-time employees also receive:

  • Insurance available after 31 days
  • Low-cost medical (as low as $5/week)
  • Dental, vision, HSA/FSA
  • 401(k) with company match
  • Paid time off + holiday pay
  • Company-paid life insurance
Responsibilities:

As a Retail Lead Generation Specialist, you will:

  • Engage with customers in a retail store environment.
  • Approach shoppers and start friendly, professional conversations.
  • Ask questions to understand customers' home comfort needs.
  • Educate customers about HVAC, plumbing, tune-ups, replacements, and indoor air quality solutions.
  • Generate qualified leads and schedule in-home consultations or service appointments.
  • Represent the ARS brand professionally and enthusiastically.
  • Work toward individual and team lead-generation goals.
  • Provide a positive customer experience from the first conversation.
Qualifications: What You Need

You don't need HVAC experience to be successful. We are looking for people who are:

  • Outgoing personality and willingness to speak with shoppers
  • Retail, kiosk, Door-to-Door, or sales experience preferred (not required)
  • Ability to stand and walk during shifts
  • Weekend and some holiday availability
  • Reliable transportation
  • Clean, professional appearance representing the ARS brand
  • Ability to attend weekly in-office meetings
  • Employment is contingent on a background check in accordance with applicable law

McCarthy Services is part of the nation's largest provider of residential HVAC, plumbing, and electrical services, with more than 7,000 professionals and 45+ years of experience serving homeowners across the country.

Join a growing team where you can build your sales skills, earn commission, and develop a career in the home-services industry.

For questions about the role, you may contact our management team at 571-383-4750

*This posting provides details on potential compensation ranges and possibilities. These amounts are not guaranteed and should in no way be construed as an offer. *Sign-On Bonuses only available for roles that have them advertised; amounts are depending on experience and will be paid out according to an offer letter addendum. American Residential Services is an Equal Opportunity Employer. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other protected characteristics. For more information about how we collect and use personal information, see our privacy policy here: https://www.ars.com/privacy-policy.

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