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Lead Generation Manager Jobs in Virginia (NOW HIRING)

ARS-Rescue Rooter

Lead Generation Specialist

Sterling, VA · On-site

$20 - $30/hr

Ability to attend weekly in-office meetings For questions about the role, you may contact our management team at 571-383-4750 *This posting provides details on potential compensation ranges and ...

ARS

In-Store Lead Generation

Virginia Beach, VA

$20 - $30/hr

This role supports lead-generation, brand-awareness, and customer education while scheduling inhome ... contact our management team at 757-713-5551 *This posting provides details on potential ...

ARS

Retail Consultant Lead Generation

Newport News, VA · On-site

$20 - $30/hr

This role supports lead-generation, brand-awareness, and customer education while scheduling inhome ... contact our management team at 757-713-5551 *This posting provides details on potential ...

American Contracting Services, LLC

Be Seen First

In-Store Lead Generator

Chesapeake, VA · On-site

$15 - $18/hr

Reporting to the Marketing Manager, this position requires leveraging strong communication and customer engagement skills to maximize lead generation efforts. The role involves using mobile ...

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All JobsLead Generation JobsLead Generation Manager JobsLead Generation Manager Jobs in Virginia

Lead Generation Manager information

See Virginia salary details

$32.7K

$83.6K

$142.3K

How much do lead generation manager jobs pay per year?

As of Aug 19, 2026, the average yearly pay for lead generation manager in Virginia is $83,593.00, according to ZipRecruiter salary data. Most workers in this role earn between $66,900.00 and $99,100.00 per year, depending on experience, location, and employer.

What does a lead generation manager do?

A Lead Generation Manager is responsible for creating and implementing strategies to identify, attract, and qualify potential customers for a business’s products or services. They oversee campaigns, manage lead databases, and collaborate with sales and marketing teams to ensure a steady flow of high-quality leads. Their goal is to optimize the lead generation process to drive sales growth and meet business objectives.

What are the key skills and qualifications needed to thrive as a lead generation manager?

To thrive as a Lead Generation Manager, you need expertise in digital marketing, analytics, and campaign strategy, often supported by a bachelor’s degree in marketing or a related field. Familiarity with CRM platforms like Salesforce, marketing automation tools such as HubSpot, and data analysis software is typically required. Strong communication, leadership, and strategic thinking skills help you coordinate teams and effectively nurture prospects. These abilities are essential for consistently driving high-quality leads and maximizing revenue opportunities for the business.

How does a lead generation manager typically collaborate with sales and marketing teams?

A Lead Generation Manager works closely with both sales and marketing teams to ensure a seamless flow of qualified leads. They coordinate with marketing to develop targeted campaigns and content that attract potential clients, then collaborate with sales to align on lead qualification criteria and handoff processes. Regular meetings and feedback loops are common, enabling the Lead Generation Manager to refine strategies based on sales team input and campaign performance. This cross-functional collaboration is crucial for optimizing conversion rates and achieving business growth goals.

What is the difference between Lead Generation Manager vs Sales Development Representative?

AspectLead Generation ManagerSales Development Representative
Primary FocusDeveloping strategies to generate and qualify leads for sales teamsEngaging with prospects to qualify leads and set appointments
Required SkillsMarketing knowledge, data analysis, strategic planningCommunication, prospecting, qualification skills
Work EnvironmentMarketing teams, sales departments, digital platformsSales teams, CRM tools, outbound outreach
Common CertificationsMarketing certifications, digital advertisingSales certifications, CRM training

While both roles focus on generating leads, the Lead Generation Manager develops strategies and oversees campaigns, whereas the Sales Development Representative actively engages prospects to qualify leads and set sales appointments. Both roles are essential in the sales funnel but differ in scope and daily responsibilities.

Is lead generation a stressful job?

Lead generation managers often face pressure to meet targets and deadlines, which can contribute to stress. The role requires strong communication skills, persistence, and the ability to handle rejection, but stress levels vary depending on workload and organizational support.

What are the most commonly searched types of Lead Generation jobs in Virginia?

The most popular types of Lead Generation jobs in Virginia are:

What cities in Virginia are hiring for Lead Generation Manager jobs?

Cities in Virginia with the most Lead Generation Manager job openings:

Infographic showing various Lead Generation Manager job openings in Virginia as of August 2026, with employment types broken down into 80% Full Time, 19% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $83,593 per year, or $40.2 per hour.

Lead Generation Specialist

ARS-Rescue Rooter

Centreville, VA • On-site

$20 - $30/hr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 5 days ago

Job description

Company Name: ARS-Rescue Rooter Overview:

Pay: $20.00 per hour + commission
Earning potential: $22 – $30 per hour on average with commission
Schedule: Discussed during interview, candidates must have open availability.
Location: Chantilly, VA and surrounding areas
Part-time and full-time opportunities available

Join McCarthy, the nation’s largest provider of residential HVAC, heating, air conditioning, plumbing, and electrical services, with over 7,000 professionals and 45+ years of trusted home service experience.

We are hiring Retail Lead Generators to work inside national home improvement retail stores promoting HVAC services, heating and air conditioning tune-ups, system replacements, and indoor air quality solutions. This is a great opportunity for individuals who enjoy speaking with people and want to earn hourly pay plus commission while introducing homeowners to professional HVAC services and consultations.

What We Offer

  • Weekly pay via direct deposit

  • Commission paid on top of hourly rate

  • Paid training — no HVAC experience required

  • Career path into HVAC Sales Advisor roles

  • Flexible part-time and full-time schedules

Full-time employees also receive:

  • Insurance available after 31 days

  • Low-cost medical (as low as $5/week)

  • Dental, vision, HSA/FSA

  • 401(k) with company match

  • Paid time off + holiday pay

  • Company-paid life insurance

Responsibilities:

As a Retail Lead Generator, you will engage with retail shoppers and introduce them to ARS heating and air conditioning services.

  • Engage customers inside retail store locations to discuss HVAC upgrades, heating and air conditioning services, and indoor air quality solutions

  • Promote free in-home HVAC consultations and HVAC tune-ups

  • Generate leads for residential HVAC service, HVAC installation, and system replacement consultations

  • Educate homeowners about energy savings and comfort improvements through heating and air conditioning systems

  • Schedule appointments for HVAC service technicians or HVAC comfort advisors

  • Represent the ARS brand with professionalism and enthusiasm

Qualifications: What You Need

  • Outgoing personality and willingness to speak with shoppers

  • Retail, sales, or customer service experience preferred (not required)

  • Ability to stand and walk during shifts

  • Weekend and some holiday availability

  • Reliable transportation

  • Clean, professional appearance representing the ARS brand

  • Ability to attend weekly in-office meetings

For questions about the role, you may contact our management team at 571-383-4750

*This posting provides details on potential compensation ranges and possibilities. These amounts are not guaranteed and should in no way be construed as an offer. *Sign-On Bonuses only available for roles that have them advertised; amounts are depending on experience and will be paid out according to an offer letter addendum. American Residential Services is an Equal Opportunity Employer. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other protected characteristics. For more information about how we collect and use personal information, see our privacy policy here: https://www.ars.com/privacy-policy.

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