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Lead Generation Manager Jobs in Virginia (NOW HIRING)

ARS

In-Store Lead Generation Specialist

Richmond, VA · On-site

$20 - $30/hr

This is a sales role focused on customer engagement, lead generation, and appointment setting by ... Support in-store promotions alongside retail management and ARS team members What We're Looking For

ARS

In-Store Lead Generation

Virginia Beach, VA

$20 - $30/hr

This role supports lead-generation, brand-awareness, and customer education while scheduling inhome ... contact our management team at 757-713-5551 *This posting provides details on potential ...

Windows on Washington

Marketing Manager

Sterling, VA

$175K - $200K/yr

You will be the primary driver of brand awareness and lead generation, managing one direct report and partnering closely with the sales and operations teams to translate market data, ROAS, and KPI ...

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All JobsLead Generation JobsLead Generation Manager JobsLead Generation Manager Jobs in Virginia

Lead Generation Manager information

See Virginia salary details

$32.7K

$83.6K

$142.3K

How much do lead generation manager jobs pay per year?

As of Jul 29, 2026, the average yearly pay for lead generation manager in Virginia is $83,593.00, according to ZipRecruiter salary data. Most workers in this role earn between $66,900.00 and $99,100.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Lead Generation Manager, and why are they important?

To thrive as a Lead Generation Manager, you need expertise in digital marketing, analytics, and campaign strategy, often supported by a bachelor’s degree in marketing or a related field. Familiarity with CRM platforms like Salesforce, marketing automation tools such as HubSpot, and data analysis software is typically required. Strong communication, leadership, and strategic thinking skills help you coordinate teams and effectively nurture prospects. These abilities are essential for consistently driving high-quality leads and maximizing revenue opportunities for the business.

What is the difference between Lead Generation Manager vs Sales Development Representative?

AspectLead Generation ManagerSales Development Representative
Primary FocusDeveloping strategies to generate and qualify leads for sales teamsEngaging with prospects to qualify leads and set appointments
Required SkillsMarketing knowledge, data analysis, strategic planningCommunication, prospecting, qualification skills
Work EnvironmentMarketing teams, sales departments, digital platformsSales teams, CRM tools, outbound outreach
Common CertificationsMarketing certifications, digital advertisingSales certifications, CRM training

While both roles focus on generating leads, the Lead Generation Manager develops strategies and oversees campaigns, whereas the Sales Development Representative actively engages prospects to qualify leads and set sales appointments. Both roles are essential in the sales funnel but differ in scope and daily responsibilities.

How does a Lead Generation Manager typically collaborate with sales and marketing teams?

A Lead Generation Manager works closely with both sales and marketing teams to ensure a seamless flow of qualified leads. They coordinate with marketing to develop targeted campaigns and content that attract potential clients, then collaborate with sales to align on lead qualification criteria and handoff processes. Regular meetings and feedback loops are common, enabling the Lead Generation Manager to refine strategies based on sales team input and campaign performance. This cross-functional collaboration is crucial for optimizing conversion rates and achieving business growth goals.

What does a Lead Generation Manager do?

A Lead Generation Manager is responsible for creating and implementing strategies to identify, attract, and qualify potential customers for a business’s products or services. They oversee campaigns, manage lead databases, and collaborate with sales and marketing teams to ensure a steady flow of high-quality leads. Their goal is to optimize the lead generation process to drive sales growth and meet business objectives.
What are the most commonly searched types of Lead Generation jobs in Virginia? The most popular types of Lead Generation jobs in Virginia are:
What cities in Virginia are hiring for Lead Generation Manager jobs? Cities in Virginia with the most Lead Generation Manager job openings:
Infographic showing various Lead Generation Manager job openings in Virginia as of July 2026, with employment types broken down into 68% Full Time, 30% Part Time, and 2% Contract. Highlights an 70% Physical, 2% Hybrid, and 28% Remote job distribution, with an average salary of $83,593 per year, or $40.2 per hour.
In-Store Lead Generation Specialist

In-Store Lead Generation Specialist

ARS

Richmond, VA • On-site

$20 - $30/hr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 18 days ago

Job description

Total Comfort


Pay: $20 per hour + commission
Typical Earnings: $20 – $30 per hour with incentives
Schedule: Weekdays available, weekends required
Location: Richmond, VA
Full-time positions available

American Residential Services (ARS) is the nation’s largest provider of residential HVAC, plumbing, and electrical services, with more than 7,000 professionals and over 45 years of experience helping homeowners improve comfort, efficiency, and reliability in their homes.

 We’re hiring Retail Lead Capture Associates to work inside major home improvement retail locations. This is a sales role focused on customer engagement, lead generation, and appointment setting by introducing customers to our home comfort solutions, energy-saving upgrades, and indoor air quality services.

What We Offer:

  • Weekly pay via direct deposit
  • Uncapped Commission paid on top of hourly rate
  • Paid training
  • Career path into HVAC Sales Advisor roles
  • Flexible part-time and full-time schedules

Full-time employees also receive:

  • Insurance available after 31 days
  • Low-cost medical (as low as $5/week)
  • Dental, vision, HSA/FSA
  • 401(k) with company match
  • Paid time off + holiday pay
  • Company-paid life insurance

As a Retail Sales Associate, you will engage with homeowners while they shop and introduce them to ARS heating, cooling, and home comfort solutions. This is a high-energy sales role focused on customer engagement, lead generation, and appointment setting.

  • Start friendly, face-to-face conversations with shoppers about home comfort, energy efficiency, and indoor air quality
  • Act as a Brand Ambassador by educating customers on ARS heating and cooling services and home improvement solutions
  • Generate leads and schedule free in-home consultations
  • Enter customer information and book appointments for ARS specialists
  • Represent ARS with a professional and positive in-store presence
  • Support in-store promotions alongside retail management and ARS team members

What We’re Looking For
  • Outgoing personality and willingness to speak with shoppers
  • Retail, kiosk, Door-to-Door, or sales experience preferred (not required)
  • Ability to stand and walk during shifts
  • Weekend and some holiday availability
  • Reliable transportation
  • Clean, professional appearance representing the ARS brand
  • Ability to attend weekly in-office meetings
  • Employment is contingent on a background check in accordance with applicable law

For questions about the role, you may contact our management team at 804.658.8663

*This posting provides details on potential compensation ranges and possibilities. These amounts are not guaranteed and should in no way be construed as an offer. *Sign-On Bonuses only available for roles that have them advertised; amounts are depending on experience and will be paid out according to an offer letter addendum. American Residential Services is an Equal Opportunity Employer. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other protected characteristics. For more information about how we collect and use personal information, see our privacy policy here: https://www.ars.com/privacy-policy.

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