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Kindle E-readers are among the bestselling products in the history of Amazon, with a rich legacy of driving customer-focused innovation. Our growth requires leaders who operate both strategically and tactically, think big to drive new opportunities, dive deep in data to uncover customer insights, break down and solve complex problems, and drive operational excellence.
The Kindle Devices team is seeking a customer-obsessed Product Marketing leader to drive awareness and adoption of Kindle Scribe as a work tool for enterprise customers. It's still Day 1 with Kindle Scribe, and we're seeking a Principal Product Marketing Manager & Go-to-Market (GTM) Lead to own and drive end-to-end GTM strategy for new product launches. This highly cross-functional role requires a proven leader experienced in developing sales and marketing motions for 0-to-1 products and scaling them across diverse enterprise customer segments and channels.
The ideal candidate will bring a deep understanding of product launch cycles, channel partner ecosystems, and sales enablement. They will be responsible for building and executing comprehensive go-to-market strategies, collaborating closely with sales, product, and engineering teams to ensure alignment, consistency, and excellence in execution. This is a hands-on role, and you will be responsible for diving deep on technical engagements with channel partners, and enabling sales teams to effectively bring our products to enterprise customers. You will be at the center of activity and will need to lead multiple teams through your actions and direction.
Key job responsibilities
GTM Strategy Ownership:
- Define and drive the end-to-end multi-year GTM strategy for Kindle Scribe adoption in enterprises.
- Build and maintain detailed GTM playbooks aligned with product roadmaps, customer needs, and sales/channel objectives.
- Drive positioning, messaging, and enterprise market segmentation for new and existing products.
Channel Strategy & Partner Engagement:
- Develop and establish a scalable channel strategy to help in launching and scaling Kindle Scribe adoption.
- Identify, recruit, and manage strategic channel partners to support product launches.
- Drive partner enablement programs, tools and materials to ensure partner and product success.
Sales Enablement:
- Build sales playbooks, tools, training, and enablement programs to drive adoption and pipeline growth.
- Own post-launch evaluation and iterate GTM approaches based on performance and field feedback.
Marketing Leadership:
- Own and drive marketing strategies for new products, collaborating with the marketing team to launch integrated campaigns.
- Partner with product marketing to develop messaging frameworks, positioning, and competitive differentiation.
- Collaborating with cross-functional teams including Sales, Business Development, Marketing, Partner and Technical Field professionals to determine how to best accelerate growth.
BASIC QUALIFICATIONS
- 9+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience driving direction and alignment with cross-functional teams
PREFERRED QUALIFICATIONS
- Experience with creating GTM initiatives at scale
- Experience working cross-functionally across marketing, product management, analytics, UX, and research
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company's reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
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