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General Manager Job Description

About The Covery Wellness:

The Covery Wellness is a premier destination for cutting-edge wellness and recovery services. We help clients Live Better, Look Better, and Perform Better through science-backed therapies, including IV therapy, cryotherapy, hyperbaric oxygen, red light therapy, aesthetics, and more.

We are looking for a highly driven, results-oriented General Manager to lead our team, drive sales, and ensure operational excellence. This role is ideal for someone passionate about wellness, thrives in a sales-driven environment, and can lead a team to exceed revenue goals.

Key Responsibilities:

Sales & Revenue Growth

• Drive membership sales, package sales, and retail revenue to exceed monthly and annual goals.

• Analyze KPIs and performance metrics to optimize sales strategies and improve conversion rates.

• Implement local marketing initiatives to generate leads and drive foot traffic.

• Build relationships with corporate partners, medical professionals, and community influencers to grow brand awareness.

• Oversee lead management and ensure team follow-ups on inquiries and consultations.

Marketing & Community Engagement

• Execute in-store promotions, referral programs, and social media initiatives to drive client engagement.

• Partner with corporate marketing to implement local campaigns, digital advertising, and events.

• Attend networking events, wellness expos, and community gatherings to represent The Covery.

Leadership & Team Development

• Lead, mentor, and develop a high-performing team to ensure excellent customer service and sales execution.

• Train staff on sales techniques, HIPPA Compliances, service knowledge, and client retention strategies.

• Set and enforce high professional standards to maintain a world-class wellness experience.

• Conduct weekly/semi-monthly meeting with all staff to ensure communication, updates, trainings, etc are being upheld to the highest standard

Operations & Performance Management

• Ensure the spa is running smoothly, efficiently, and profitably at all times.

• Monitor and report on daily, weekly, and monthly KPIs, making data-driven decisions for improvement.

• Manage scheduling, inventory, and facility maintenance to create an optimal client experience.

• Ensure compliance with corporate standards, policies, and industry regulations.

• Manage the preventative maintenance program on all equipment according to guidelines.

Qualifications:

• 3+ years of experience in sales-focused management, preferably in wellness, fitness, medical spa, or hospitality industries.

• CPR/AED Certified

• Proven track record of meeting and exceeding revenue goals and driving business growth.

• Strong leadership skills with the ability to develop, train, and motivate a team.

• Experience with KPIs, CRM systems, and lead conversion strategies.

• Excellent marketing and networking skills to drive community engagement.

• Highly professional with exceptional communication and client service skills.

Compensation & Benefits:

• Competitive base salary + performance-based bonuses.

• Complimentary access to The Covery’s cutting-edge wellness services.

• Opportunities for career growth and professional development.

• Health Insurance benefits

• PTO- Vacation and sick.

Ready to lead a thriving wellness business and make a real impact? Apply today and help us transform lives through wellness!