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Integrated Marketing Manager Jobs in Rochester, NY

Micro Typing Systems

Customer Experience Manager

Rochester, NY · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

The Role The Manager, Customer Engagement owns the strategy and execution of integrated customer ... Familiarity with CRM, marketing automation, and campaign analytics platforms * Proficient in ...

Wendel

Business Development Manager

Rochester, NY · Hybrid

$90K - $130K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

... integrated design, procurement, and construction management solutions. This individual will ... Leverage both direct business development and indirect marketing efforts * Industry Engagement

Paychex

Product Manager - SurePayroll

Rochester, NY · On-site +1

  • Medical

  • Retirement

  • PTO

... integrations strategy within the SurePayroll product, including marketing initiatives and projects and business as usual activities in order to improve product efficiency, effectiveness and ...

Paychex

Product Manager - SurePayroll

Rochester, NY · On-site

  • Medical

  • Retirement

  • PTO

... integrations strategy within the SurePayroll product, including marketing initiatives and projects and business as usual activities in order to improve product efficiency, effectiveness and ...

Jewish Senior Life

Annual Giving Manager

Rochester, NY · On-site

$62K - $68K/yr

Proven ability to integrate social media and electronic communications into fundraising ... Collaborates with Marketing to coordinate a cohesive annual marketing effort to increase annual ...

Stabilus

Area Sales Manager

Rochester, NY · Remote

$90K - $100K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

By integrating the companies ACE, Hahn Gasfedern, Fabreeka and Tech Products into the Stabilus ... Marketing Programs within the sales territory to ensure attainment of sales and profit goals. · ...

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All JobsIntegrated Marketing JobsIntegrated Marketing Manager JobsIntegrated Marketing Manager Jobs in Rochester, NY

Integrated Marketing Manager information

See Rochester, NY salary details

$76K

$128.1K

$149.5K

How much do integrated marketing manager jobs pay per year?

As of Aug 16, 2026, the average yearly pay for integrated marketing manager in Rochester, NY is $128,137.00, according to ZipRecruiter salary data. Most workers in this role earn between $98,700.00 and $148,000.00 per year, depending on experience, location, and employer.

Is an integrated marketing manager a high paying job?

An integrated marketing manager typically earns a competitive salary that varies by industry, location, and experience level. In general, it is considered a well-paying role within marketing careers, especially for those with strong strategic and digital skills. Salaries often range from mid to high six figures for experienced professionals in larger organizations.

What is an integrated marketing manager?

An Integrated Marketing Manager is responsible for developing and executing cohesive marketing strategies that unify various channels such as digital, print, social media, and events. Their goal is to ensure consistent messaging and branding across all platforms to maximize the effectiveness of campaigns. They collaborate with multiple teams, analyze campaign performance, and adjust tactics to achieve marketing objectives. This role often requires strong project management, communication, and analytical skills.

What are the key skills and qualifications needed to thrive as an integrated marketing manager?

To thrive as an Integrated Marketing Manager, you need expertise in campaign strategy, brand management, and data-driven marketing, typically supported by a bachelor's degree in marketing or a related field. Familiarity with marketing automation platforms, CRM systems, analytics tools, and project management software is essential. Strong communication, collaboration, and creative problem-solving skills help you align cross-functional teams and execute cohesive marketing initiatives. These skills ensure that marketing efforts are unified, effective, and aligned with overall business objectives, maximizing impact and ROI.

What is the difference between Integrated Marketing Manager vs Marketing Coordinator?

AspectIntegrated Marketing ManagerMarketing Coordinator
ResponsibilitiesDevelops and oversees comprehensive marketing strategies across channelsSupports marketing campaigns, handles logistics and administrative tasks
Required SkillsStrategic planning, campaign management, cross-channel integrationCommunication, organization, basic marketing knowledge
Experience & CertificationsTypically 3-5 years in marketing, relevant certifications preferredEntry-level, often no specific certifications required
Work EnvironmentCollaborates with multiple teams, manages projectsSupports marketing team, performs operational tasks

The Integrated Marketing Manager focuses on creating and executing comprehensive marketing strategies across channels, requiring strategic skills and experience. In contrast, the Marketing Coordinator provides support for campaigns and handles logistical tasks, making it more entry-level. Both roles are essential in marketing departments but differ in scope and responsibilities.

How does an integrated marketing manager typically collaborate with cross-functional teams to execute campaigns?

An Integrated Marketing Manager works closely with various departments such as creative, digital, sales, product, and analytics to ensure cohesive messaging and campaign execution across all marketing channels. Regular meetings and clear communication are essential to align strategies and timelines. They often serve as the central point of contact, facilitating collaboration and resolving potential conflicts to keep campaigns on track. This role requires strong project management skills and the ability to synthesize feedback from multiple stakeholders.

What are the most commonly searched types of Integrated Marketing jobs in Rochester, NY?

The most popular types of Integrated Marketing jobs in Rochester, NY are:

What are popular job titles related to Integrated Marketing Manager jobs in Rochester, NY?

For Integrated Marketing Manager jobs in Rochester, NY, the most frequently searched job titles are:

What job categories do people searching Integrated Marketing Manager jobs in Rochester, NY look for?

The top searched job categories for Integrated Marketing Manager jobs in Rochester, NY are:

What cities near Rochester, NY are hiring for Integrated Marketing Manager jobs?

Cities near Rochester, NY with the most Integrated Marketing Manager job openings:

Integrated Marketing Manager jobs near you
Infographic showing various Integrated Marketing Manager job openings in Rochester, NY as of August 2026, with employment types broken down into 84% Full Time, 13% Part Time, and 3% Contract. Highlights an 87% Physical, 2% Hybrid, and 11% Remote job distribution, with an average salary of $128,137 per year, or $61.6 per hour.

Customer Experience Manager

Ortho Clinical Diagnostics

Rochester, NY • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 24 days ago

Job description

The Opportunity
QuidelOrtho unites the strengths of Quidel Corporation and Ortho Clinical Diagnostics, creating a world-leading in vitro diagnostics company with award-winning expertise in immunoassay and molecular testing, clinical chemistry and transfusion medicine. We are more than 6,000 strong and do business in over 130 countries, providing answers with fast, accurate and consistent testing where and when they are needed most - home to hospital, lab to clinic.
Our culture puts our team members first and prioritizes actions that support happiness, inspiration and engagement. We strive to build meaningful connections with each other as we believe that employee happiness and business success are linked. Join us in our mission to transform the power of diagnostics into a healthier future for all.
The Role
The Manager, Customer Engagement owns the strategy and execution of integrated customer engagement programs across North America, translating commercial priorities into measurable customer action.
This role serves as a key link between commercial strategy and customer experience, leading end-to-end programs-from planning through optimization-that drive engagement and support commercial growth.
As part of the GBSC team, the Manager is accountable for delivering high-impact initiatives (e.g., experience centers, demos, and user programs) and ensuring they are aligned to business goals and optimized through performance insights.
This position is onsite in Rochester, NY
The Responsibilities
  • Own the strategy and execution of customer engagement programs across all lines of business (Clinical Labs, Transfusion Medicine, POC, MDx), ensuring alignment to commercial priorities.
  • Lead the development and optimization of customer experience center and field-based engagement programs, setting standards for delivery while overseeing execution and cross-functional coordination.
  • Develop and manage end-to-end demo and reference site programs, including program strategy, performance tracking, and continuous improvement to increase adoption and impact.
  • Partner cross-functionally to deliver integrated regional events, trade shows, and customer engagements.
  • Define and track program KPIs, delivering regular, insight-driven reporting to inform decisions and optimize engagement effectiveness.
  • Manage program budgets and external partners, ensuring efficient resource allocation and high-quality execution.
  • Perform other work-related duties as assigned

The Individual
Required:
  • BS degree in Communications or Marketing
  • 5+ years' experience in developing and managing complex marketing programs, including execution and measurement
  • Experience working within a highly regulated healthcare, diagnostics, medical device, or life sciences environment
  • Excellent writing, editing and proofreading skills
  • Excellent project management skills and ability to work independently while managing multiple projects at once and meeting deadlines
  • Demonstrated ability to influence cross-functional teams without direct authority
  • Strong presentation and stakeholder management skills
  • Experience managing agencies, vendors, and external partners
  • Familiarity with CRM, marketing automation, and campaign analytics platforms
  • Proficient in Microsoft Suite of products, including Excel, Word, PowerPoint
  • Proven leadership, collaboration, organizational, and project coordination skills
  • Up to 25% travel, which includes airplane, automobile and overnight hotel stays
  • This position is not currently eligible for visa sponsorship

The Key Working Relationships
Internal Partners:
Global BU, Global Marketing, Regional Product Marketing, Sales Enablement and Training, Sales, Corporate Communications, Corporate Digital Marketing, Creative Services, Regulatory and Legal
External Partners:
Agency partners, Third-party vendors, Customer and prospect accounts, and Industry Agencies
The Work Environment
60% of time in meetings, working with team/customers, or talking on the phone, 40% of the time at the desk on computer, doing analytical work. Minimal travel required. Travel includes airplane, automobile travel and overnight hotel.
Physical Demands
No strenuous physical activity, though occasional light lifting of files and related materials is required.
Salary Transparency
The salary range for this position takes into account a wide range of factors including education, experience, knowledge, skills, geography, and abilities of the candidate, in addition to internal equity and alignment with market data. At QuidelOrtho, it is not typical for an individual to be hired at or near the top range for their role and compensation decisions are dependent on the facts and circumstances of each case. The salary range for this position is $117,714.29 - $150,000 and is bonus eligible. QuidelOrtho offers a comprehensive benefits package including medical, dental, vision, life, and disability insurance, along with a 401(k) plan, employee assistance program, Employee Stock Purchase Plan, paid time off (including sick time), and paid Holidays. All benefits are non-contractual, and QuidelOrtho may amend, terminate, or enhance the benefits provided, as it deems appropriate.
Equal Opportunity
QuidelOrtho believes in Equal Opportunity for all and is committed to ensuring all individuals, including individuals with disabilities, have an opportunity to apply for those positions that they are interested in and qualify for without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, age, veteran status, disability, genetic information, or any other protected characteristic. QuidelOrtho is also committed to providing reasonable accommodations to qualified individuals so that an individual can perform the duties. If you are interested in applying for an employment opportunity and require special assistance or an accommodation to apply due to a disability, please contact us at recruiting@quidelortho.com.
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