Integrated Behavioral Technologies Jobs in Raleigh, NC

Clorox is the place that's committed to growth - for our people and our brands. Guided by our purpose and values, and with people at the center of everything we do, we believe every one of us can make a positive impact on consumers, communities, and teammates. Join our team. #CloroxIsThePlace

Your role at Clorox:

The Associated Director, Integrated Strategy is responsible for ensuring strategic continuity across multiple touch points and throughout the consumer journey, including in-store, e-com, and online experiences. They are responsible for delivering thought leadership on what "superior consumer experiences" mean for each of our brands, at every moment of brand-consumer connection. Building from the brand's purpose and strategy, this role shapes the consumer experience across all marketing efforts: packaging, print, owned digital, social, CRM, e-com, paid media and in-person experiences. The role will use insights, data and analytics to help create increasingly relevant and personalized experiences that encourage engagement and action from consumers at every touch point.
The Associate Director, Integrated Strategy is the chief strategic lead within each Electro BU team to which they are assigned. This role is a senior business leader for Electro with full view of all omnichannel work, ensuring strategic alignment of work executed by channel specialists. As such they champion an integrated perspective, putting the consumer at the center of every creative expression regardless of media, channel, or format. To accomplish this mission, the AD, Integrated Strategy has a deep understanding of culture, consumer empathy and market insights, as well as a desire to uncover future trends to develop fresh, breakthrough ideas & brand stories to inspire excellent creative product.
Beyond Electro, the AD Integrated Strategy serves as a consultant and advisor to the Studio Leads on all things marketing communications-related. They are seen as an expert on the BU's business and marketing goals and what it takes to achieve them through the marketing channels including, as well as expanding beyond, those which Electro typically executes in.

In this role, you will:

Integrated Strategy Leader on Assigned BUs (80%)

• Responsible for all aspects of integrated strategy including brand strategy, digital strategy, social strategy, content strategy, packaging strategy.
• Partner closely with Owned Digital Engagement Manager on owned channel and CRM efforts to ensure integration across channels.
• Drive Brief Finalization process to ensure project alignment to strategic brand omni needs and develop associated creative briefs as needed
• Advance the Electro team's understanding of BUs' business and marketing needs and motivations
• Shape creative presentations, partnering with other Electro Team Leadership, to deliver work to the BUs that is on-brand and on-brief and inline with superiority expectations

Strategic Thought Leadership (20%)

• Ad hoc consultant and advisor to Studio Leads and senior BU team members on any/all marketing communications-related topics
• Partner with external agencies as needed to advance BU education on integrated strategy topics such as process for developing brand experiences, brand strategy creation, and brief writing
• Stay abreast of developments in the media and consumer landscape, with an eye toward changing consumer experiences and perceptions as they relate to brand engagement, AI, and emerging marketing technologies and opportunities

What we look for:

Qualifications

• 10+ years of experience in Brand Strategy or Strategic Planning within an advertising or creative agency, plus 2-3 years in an in-house creative or marketing environment; or 15+ years of agency experience in Brand Strategy or Strategic Planning.

• Experience developing integrated marketing strategies across brand, digital/content, social, and print/packaging channels, with experience supporting consumer brands; CPG experience is preferred.

• Proven ability to distill complex business challenges into clear strategic direction and develop creative briefs that inspire impactful, omnichannel marketing solutions.

• Deep understanding of consumer behavior, cultural trends, and audience insights, particularly among multicultural, Millennial, and Gen Z consumers.

• Strong knowledge of emerging marketing communications platforms, including AI-enabled tools, social media, and evolving digital technologies.

• Excellent analytical, critical thinking, and problem-solving skills, with a proactive, resilient, and solution-oriented approach.

• Exceptional communication, collaboration, relationship-building, presentation, and storytelling skills, with the ability to influence stakeholders at all levels and simplify complex concepts into compelling narratives.

• Advanced proficiency in PowerPoint and demonstrated experience leveraging AI-powered productivity and generative AI tools in a professional environment.

• Bachelor's degree required (or equivalent combination of education and experience); Master's degree or MBA in Marketing or a related field is preferred.

Workplace type:

Hybrid

Our values-based culture connects to our purpose and empowers people to be their best, professionally and personally. We serve a diverse consumer base which is why we believe teams that reflect our consumers bring fresh perspectives, drive innovation, and help us stay attuned to the world around us. That's why we foster an inclusive culture where every person can feel respected, valued, and fully able to participate, and ultimately able to thrive. Learn more.

[U.S.]Additional Information:

At Clorox, we champion people to be well and thrive, starting with our own people. To help make this possible, we offer comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates' unique needs. This includes robust health plans, a market-leading 401(k) program with a company match, flexible time off benefits (including half-day summer Fridays depending on location), inclusive fertility/adoption benefits, and more.

We are committed to fair and equitable pay and are transparent with current and future teammates about our full salary ranges. We use broad salary ranges that reflect the competitive market for similar jobs, provide sufficient opportunity for growth as you gain experience and expand responsibilities, while also allowing for differentiation based on performance. Based on the breadth of our ranges, most new hires will start at Clorox in the first half of the applicable range. Your starting pay will depend on job-related factors, including relevant skills, knowledge, experience and location. The applicable salary range for every role in the U.S. is based on your work location and is aligned to one of three zones according to the cost of labor in your area.

-Zone A: $157,600 - $316,700

-Zone B: $144,400 - $290,300

-Zone C: $131,300 - $263,900

All ranges are subject to change in the future. Your recruiter can share more about the specific salary range for your location during the hiring process.

This job is also eligible for participation in Clorox's incentive plans, subject to the terms of the applicable plan documents and policies.

Please apply directly to our job postings and do not submit your resume to any person via text message. Clorox does not conduct text-based interviews and encourages you to be cautious of anyone posing as a Clorox recruiter via unsolicited texts during these uncertain times.

To all recruitment agencies: Clorox (and its brand families) does not accept agency resumes. Please do not forward resumes to Clorox employees, including any members of our leadership team. Clorox is not responsible for any fees related to unsolicited resumes.