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Insurance Sales Representative Jobs in Wisconsin

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WI · On-site

Ludington, United States | Posted on 08/13/2026 We are an independent insurance agency seeking Insurance Sales Representative (Remote) to work with individuals and families who have requested ...

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All JobsInsurance Sales Representative JobsInsurance Sales Representative Jobs in Wisconsin

Insurance Sales Representative information

See Wisconsin salary details

$25.2K

$79.3K

$142.3K

How much do insurance sales representative jobs pay per year?

As of Sep 13, 2026, the average yearly pay for insurance sales representative in Wisconsin is $79,251.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,400.00 and $112,500.00 per year, depending on experience, location, and employer.

What does an insurance sales representative do?

An Insurance Sales Representative helps clients understand and purchase various insurance policies, such as auto, home, health, or life insurance, that best fit their needs. They assess the financial situations and coverage requirements of potential clients, explain policy details, and answer any questions about coverage options or claims. Representatives also generate new sales leads, follow up with clients, and process policy renewals or changes. Their role is crucial in ensuring clients are adequately protected against risks while meeting sales targets set by their agency or company.

What are the key skills and qualifications needed to thrive as an insurance sales representative?

To thrive as an Insurance Sales Representative, you need a solid understanding of insurance products, sales techniques, and typically a state insurance license. Familiarity with CRM software, quoting tools, and policy management systems is often required. Exceptional interpersonal skills, active listening, and persistence help build trust and close deals with clients. These skills and qualifications are vital for meeting sales targets, ensuring compliance, and fostering long-term customer relationships.

What are some common challenges faced by insurance sales representatives, and how can they be overcome?

One common challenge for Insurance Sales Representatives is building and maintaining a steady pipeline of new clients, as the role often requires proactive outreach and networking. Overcoming rejection and handling objections from potential clients can also be difficult, especially for those new to sales. Success in this role often depends on developing strong communication skills, persistence, and the ability to educate clients about complex insurance products in a clear and relatable way. Many companies provide ongoing training and mentorship, and collaborating with experienced team members can be a valuable way to learn effective sales strategies.

What is the difference between Insurance Sales Representative vs Insurance Agent?

FeatureInsurance Sales RepresentativeInsurance Agent
CredentialsLicensing required in most statesLicensing required in most states
Work EnvironmentTypically works for an insurance company, selling their productsOften works independently or for agencies, selling multiple companies' policies
Employer & Industry UsageCommonly employed by insurance companiesWorks for agencies or independently representing multiple insurers
Search & Comparison IntentOften compared for sales roles in insuranceCompared for independent vs company sales roles

Insurance Sales Representatives usually work directly for insurance companies, focusing on selling their specific policies, and require licensing. Insurance Agents may work independently or for agencies, representing multiple insurers, and also need licensing. Both roles involve sales, but their work environments and employer types differ, influencing their sales approach and client interactions.

Is it hard to make money in insurance sales?

Insurance sales representatives can earn varying income levels based on commissions, sales skills, and client base. Success often depends on building relationships, product knowledge, and persistence, with income potentially increasing as experience and sales volume grow.

What type of insurance sales representative pays the most?

Experienced insurance sales representatives specializing in high-value policies such as life, health, or commercial insurance tend to earn the highest commissions and bonuses. Those working in affluent markets or with advanced certifications often have higher earning potential due to larger policy sizes and complex sales. Success also depends on sales skills, client base, and commission structures.

What are the most commonly searched types of Insurance Sales Representative jobs in Wisconsin?

The most popular types of Insurance Sales Representative jobs in Wisconsin are:

What are popular job titles related to Insurance Sales Representative jobs in WI?

For Insurance Sales Representative jobs in WI, the most frequently searched job titles are:

Insurance Sales Representative jobs near you
Infographic showing various Insurance Sales Representative job openings in Wisconsin as of August 2026, with employment types broken down into 1% As Needed, 74% Full Time, 20% Part Time, and 5% Contract. Highlights an 84% Physical, 1% Hybrid, and 15% Remote job distribution, with an average salary of $79,251 per year, or $38.1 per hour.

Insurance Sales Representative

Sheboygan, WI • On-site

Rural Mutual Insurance - Eastern Shore
See more jobs at Rural Mutual Insurance - Eastern Shoreexternal

$85K/yr (+ commission)

Full-time

Posted 3 days ago

New

Job description

Insurance Agent 

Build a career helping Wisconsin families, farms, and businesses protect what matters most. Rural Mutual Insurance is seeking motivated individuals to build relationships, serve their communities, and grow a successful insurance business. Insurance experience is welcome but not required. Through our financed agent program, we provide salary support, licensing assistance, coaching, and the tools needed to succeed. 

As an Insurance Agent, you'll develop customer relationships, identify insurance needs, recommend solutions, build community partnerships, and grow a book of business throughout Wisconsin. Successful agents come from a variety of backgrounds, including sales, customer service, education, agriculture, banking, healthcare, military service, and business ownership. 

We invest in your success from day one through a base salary, commissions, bonus opportunities, training, and ongoing coaching. Agents meeting performance expectations generally earn between $75,000 and $85,000 in their first year. As Wisconsin's local insurance company for more than 90 years, Rural Mutual offers the community connections, underwriting support, and trusted reputation that help agents build lasting relationships and long-term careers. 

Interested but not sure if an insurance career is right for you? We'd welcome the opportunity to connect. Rural Mutual district managers are available to discuss the role, answer questions, and help you determine whether this opportunity aligns with your career goals. 

Compensation:

$48,000 - $85,000 Base Salary PLUS Commissions and Bonuses


Responsibilities:

  • Build and maintain strong relationships with prospective and existing customers by understanding their needs and providing trusted guidance. 

  • Identify customer risks, coverage needs, and goals, then recommend appropriate insurance solutions to help protect what matters most. 

  • Develop and execute a business development plan to generate new opportunities, strengthen customer relationships, and grow a successful book of business. 

  • Build relationships within the community through networking, local events, and partnerships with individuals, businesses, and organizations. 

  • Collaborate with underwriting and other internal teams to help deliver insurance solutions that meet customer needs. 

  • Provide responsive, high-quality customer service by addressing questions, resolving concerns, and supporting customers throughout their insurance experience. 

  • Continuously develop industry and product knowledge to provide informed recommendations and stay current with changing customer needs and market trends.


Qualifications:

  • Experience building and nurturing relationships with clients, partners, and community members.  

  • Ability to effectively communicate complex concepts in a clear and relatable manner.  

  • Strong organizational skills to manage databases and records efficiently.  

  • Ability to stay informed about industry trends and policy changes to provide up-to-date advice.  

  • Comfortable networking with local businesses and homeowners to expand client base and influence community presence.  

  • Sales experience and a history of achieving performance goals are valued; however, we also welcome motivated individuals who are eager to build a successful career in insurance sales.  

  • Experience working with clients and business partners to facilitate applications, policy servicing, underwriting requirements, or other customer-focused processes is a plus.  

  • Licensed in property, casualty, and life insurance—or committed to obtaining licenses within 60 days of being hired. 


About Company

At Rural Mutual Insurance, we have been protecting what we value in Wisconsin since 1934. Our reputation as one of the top 50 property and casualty companies in the country was built delivering on that promise exclusively for Wisconsin farms, businesses, and families. We provide Auto, Home, Life, Farm, and Commercial insurance throughout the state of Wisconsin.

We have a network of more than 150 Agents in 100+ locations across the state. Our agents live and work in your communities. We understand your needs and work as hard as you do to ensure you are well-protected with the coverage that is best for you. We prevent situations from becoming problems. Because we only do business in Wisconsin, we make sure that premiums paid here, stay here to keep Wisconsin strong. Since our founding, we have been headquartered in Madison.