Instructional Writer Jobs (NOW HIRING)

Cricut® empowers people to make and personalize almost anything—from custom cards and apparel to everyday items and home décor. Our smart cutting machines, design apps, and materials make creativity easy and accessible for everyone. We believe everyone is born creative, and our mission is to put the power of handmade into the hands of all. With a passionate community of Makers around the world, Cricut helps turn inspiration into real, tangible creations—one project at a time.

Let’s make.

We are seeking an Educational Content Production Associate, Copy to help create, maintain, and scale instructional content across our educational experiences. This role is responsible for developing clear, user-friendly written content that supports learning, project completion, and product adoption.

The ideal candidate is a strong instructional writer who can translate complex processes into simple, easy-to-follow guidance. You will work closely with content creators, video producers, and cross-functional partners to develop written instructions, educational resources, and video scripts that deliver a consistent and effective learning experience.

Responsibilities

• Write, edit, and maintain instructional content across educational platforms and learning experiences.
• Develop detailed, step-by-step project instructions that help users successfully complete projects and activities.
• Create and refine scripts for educational videos, including voiceover (VO) narration and supporting content.
• Collaborate closely with video production, design, product, and education teams to ensure alignment between written and visual content.
• Review and update existing content to improve clarity, accuracy, consistency, and user experience.
• Establish and maintain consistent tone, terminology, formatting, and instructional standards across all educational materials.
• Manage high volumes of content updates while maintaining quality and attention to detail.
• Incorporate feedback from stakeholders and user insights to continuously improve educational content.
• Support content versioning, localization preparation, and ongoing content maintenance efforts.
• Utilize collaboration and project management tools to organize content development workflows and documentation.

• 2+ years of experience in instructional writing, content development, UX writing, technical writing, educational content creation, or a related field.
• Strong ability to write clear, concise, and user-friendly instructional content.
• Experience developing step-by-step guides, tutorials, learning materials, or educational resources.
• Familiarity with scripting content for video, voiceover, or multimedia learning experiences.
• Excellent editing and proofreading skills with strong attention to detail.
• Ability to simplify complex concepts and processes for diverse audiences.
• Strong organizational skills and ability to manage multiple projects and deadlines.
• Proficiency with Miro, Figma, Airtable, and Microsoft Office Suite.
• Experience working within content management systems, collaborative workflows, or content production environments is a plus.
• Experience supporting educational, instructional, DIY, maker, or consumer-product content is preferred.

Application Requirements

• Portfolio submission is required and should include examples of instructional writing, educational content development, technical documentation, tutorials, video scripts, or related content creation work.

We’ve Got You Covered 

At Cricut, we take care of our people. Enjoy competitive Medical, Dental, and Vision coverage, a 401(k) match, generous PTO, tuition reimbursement, and a yearly lifestyle stipend to support your wellness and passions. You’ll also receive exclusive employee discounts—and best of all, you’ll be surrounded by some of the most talented, creative, and curious minds out there. 

A Quick Note Before You Apply… 

Cricut is in an exciting chapter of transformation. We’re evolving fast—refining our strategy, growing our teams, and raising the bar across everything we do. This is an incredible opportunity for the right kind of person—but it’s not for everyone. 

We’re looking for A-players—people who thrive in dynamic environments, turn challenges into momentum, and consistently deliver their best work. If that sounds like you, read on. 

Here’s what makes someone a great fit for this role (and for this moment at Cricut): 

• You move with urgency. You don’t wait for perfect clarity to act—you start, learn, and adjust. 
• You set high standards. You take ownership, deliver quality, and hold yourself accountable. 
• You stay focused when things move fast. You prioritize what matters most and tune out the noise. 
• You collaborate like a pro. You elevate others, communicate clearly, and bring a low-ego, high-output energy. 
• You embrace AI as part of your toolkit. From idea exploration to data analysis and creative problem-solving, you leverage AI to accelerate innovation and amplify impact—because technology and creativity go hand-in-hand here. 

One More Thing (It’s a Big One) 

This role is in-office at 4-5 days per week. We believe real collaboration, innovation, and culture are built face-to-face. If you’re energized by working alongside smart, kind, creative people—and love those hallway conversations that spark the next great idea—you’ll feel right at home. 

If you’re looking for a fully remote role, this may not be the right fit. But if you’re excited by challenge, purpose, and building something better—let’s make something amazing together. 

Relocation Statement: 

• This position is not eligible for relocation assistance.  

What to Do Next: Please attach your resume, cover letter and/or include links to your portfolio or other social presence. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information. 

Cricut® is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. This position is contingent on successfully completing a Criminal Background Check upon hire. Cricut participates in E-Verify.