ZipRecruiter

Log In

1

Insights Director Jobs in Rochester, NY (NOW HIRING)

All About Books LLC

ACCOUNTING DIRECTOR

Canandaigua, NY · On-site

$116K - $133K/yr

  • Medical

  • Dental

  • Vision

  • PTO

Position Summary The Accounting Director is a key member of the leadership team responsible for ... Provide Officer in charge with department-specific analyses and insights, including budgetary ...

TRILLIUM HEALTH INC

Director, Nursing

Rochester, NY · On-site

$108K - $155K/yr

Director, Nursing Department: Clinic Position type: Full-Time FLSA: Exempt Job Summary: Join us and ... offering insights and recommendations for operational improvement. Lead integrated care team ...

Trillium Health, Inc.

Director, Nursing

Rochester, NY · On-site

$108 - $155.52/hr

Director, Nursing Regular Full Time 259 Monroe Avenue, Rochester, NY 14607, Rochester, NY, US 30 ... offering insights and recommendations for operational improvement. Lead integrated care team ...

next page

Showing results 1-20

All JobsInsights JobsInsights Director JobsInsights Director Jobs in Rochester, NY

Insights Director information

What is an insights director?

Insights Directors are senior professionals responsible for leading the collection, analysis, and interpretation of data to help organizations make informed business decisions. They oversee research initiatives, manage teams of analysts, and translate complex data into actionable strategies for marketing, product development, or overall business growth. Insights Directors often collaborate with various departments to ensure data-driven recommendations align with company goals. Their expertise lies in understanding market trends, customer behavior, and competitive landscapes to guide strategic planning.

How does an insights director typically collaborate with cross-functional teams to drive business strategy?

An Insights Director works closely with teams such as marketing, product development, and sales to ensure that data-driven insights inform key business decisions. This collaboration often involves leading workshops, presenting research findings, and translating complex data into actionable recommendations. By acting as a bridge between raw data and strategic planning, the Insights Director ensures that various departments align their efforts with consumer trends and market opportunities. Regular communication and relationship-building are crucial, as the role often guides cross-functional teams toward shared goals.

What are the key skills and qualifications needed to thrive as an insights director, and why are they important?

To thrive as an Insights Director, you need strong analytical skills, expertise in data interpretation, and a background in market research or business analytics, often supported by an advanced degree. Familiarity with data visualization tools (like Tableau or Power BI), statistical software (such as SPSS or SAS), and CRM platforms is typically required. Exceptional communication, leadership, and strategic thinking skills enable effective collaboration and the translation of insights into actionable business recommendations. These capabilities ensure that insights are accurately identified, clearly conveyed, and effectively drive organizational growth and decision-making.

What is the difference between Insights Director vs Data Analyst?

CriteriaInsights DirectorData Analyst
Required credentialsBachelor's or master's in business, marketing, or related fields; experience in data analysis and leadershipBachelor's in statistics, mathematics, or related fields; strong analytical skills
Work environmentStrategic leadership, cross-department collaboration, executive reportingData collection, cleaning, analysis, reporting
Employer and industry usageMarketing, finance, consulting, large corporationsTech companies, marketing agencies, research firms

Insights Directors focus on strategic data interpretation and leading analytics teams, while Data Analysts handle data processing and reporting. Both roles require analytical skills, but the Insights Director typically has more leadership responsibilities and a broader strategic scope.

What are popular job titles related to Insights Director jobs in Rochester, NY?

For Insights Director jobs in Rochester, NY, the most frequently searched job titles are:

What job categories do people searching Insights Director jobs in Rochester, NY look for?

The top searched job categories for Insights Director jobs in Rochester, NY are:

What cities near Rochester, NY are hiring for Insights Director jobs?

Cities near Rochester, NY with the most Insights Director job openings:

Insights Director jobs near you
Infographic showing various Insights Director job openings in Rochester, NY as of August 2026, with employment types broken down into 100% Full Time. Highlights an 89% In-person, and 11% Remote job distribution.

Marketing Director

Insero Talent Solutions

Rochester, NY

Full-time

Re-posted 5 days ago

Job description

Insero Talent Solutions has partnered with a flourishing optical company based in Rochester, NY, experiencing substantial growth to recruit a Marketing Director.

Position Summary

The Marketing Director serves as the senior marketing executive and principal advisor to the CEO on all marketing, branding, communications, and customer engagement initiatives. This position develops enterprise marketing strategies that drive revenue growth, strengthen brand equity, support product innovation, expand market share, and enhance customer experience across all business channels.

Scope of Responsibility

The Marketing Director has overall responsibility for corporate marketing strategy, digital transformation, brand management, demand generation, licensing, product marketing, communications, e-commerce marketing, retail marketing, analytics, and marketing technology.

The role leads internal staff and external agencies while partnering with executive leadership to achieve strategic business objectives.

Leadership Responsibilities

  • Serve as the principal marketing advisor to the CEO and executive leadership team.
  • Develop long-range marketing strategies aligned with corporate growth initiatives.
  • Lead enterprise brand architecture across all of the company's brands.
  • Direct integrated marketing strategies across digital, retail, wholesale, healthcare,
  • government, and e-commerce channels.
  • Lead product launch and go-to-market strategies.
  • Oversee digital marketing, SEO, SEM, paid media, content marketing, email marketing,
  • influencer marketing, affiliate marketing, and social media.
  • Lead licensing and strategic brand partnership marketing programs.
  • Direct corporate communications, public relations, executive messaging, and reputation
  • Develop annual marketing budgets and measure ROI, ROAS, CAC, CLV, and other key
  • performance indicators.
  • Champion AI, marketing technology, automation, CRM, analytics, and customer
  • intelligence initiatives.
  • Build, mentor, and lead a high-performing marketing department.

Education

  • Bachelor's degree in Marketing, Business Administration, Communications, Public Relations, or a related field, or an equivalent combination of education and progressively responsible marketing experience. MBA or related graduate degree preferred.

Experience

Required:

  • 10+ years of progressive marketing leadership experience.
  • Executive-level experience developing enterprise marketing strategy.
  • Experience leading multi-brand marketing organizations, digital marketing, budgeting, analytics, and cross-functional initiatives.

Preferred:

  • Manufacturing, optical, healthcare, consumer products, B2B/B2C, e-commerce, and licensed products experience.

Knowledge, Skills & Abilities

  • Enterprise marketing strategy, executive leadership, digital marketing, brand management, licensing, AI-enabled marketing, marketing analytics, financial management, customer insights, public relations, organizational development, strategic partnerships, and executive communication.
  • Oversee agencies, creative partners, vendors, licensors, and strategic partners.
  • Conduct market research, competitive intelligence, pricing analysis, and customer insight initiatives.
  • Engage and strengthen relationships with retail locations, ranging from independent standalone operations to medium and larger-scale businesses. Additionally, develop and execute marketing plans for these locations and collaborate effectively with client marketing representatives to align objectives, share insights, and co-create campaigns that deliver measurable results. Passion for fashion, sports, fandom culture, or entertainment marketing.
  • Drive innovation in omnichannel marketing and customer engagement.